Scot Turner’s Post

Too many hotel F&B outlets are not hitting their potential These are some of the common reasons; 1/ Your outlets are created in silo 2/ Concepts are designed too early 3/ Lack of clarity around the concept 4/ Lack of agreement around the strategy 5/ Ineffective training 6/ Service functions aren't good enough 7/ You think in-house guests are more important than external ones 8/ You don't have an F&B marketeer How many of these are on your list? Because it's not too late to change. The question is... When are you going to start? Agree with me? ♻️ Repost & Share Like what you see, hit the 🔔 in my profile #innovation #success #hospitality #hotels

Some days I walk around London wishing I could knock on hotel doors To share how I can help them... But I know it's not the right thing to do Because any growth needs a proper strategy F&B is the same... There are only so many doors (Virtual or physical) You can knock down before Real growth requires a firm strategy Here are my tips to build an effective F&B strategy (PS. Do this per outlet!) Have a read and tell me what would you add to this list in the comments. Know someone this post can help? Repost ♻️ and tag them #strategy #thinkdifferently2024 #hospitality #hotels

The five silent killers that are impacting your F&B performance... 1/ Diluting the story 2/ Compromising quality 3/ Creating roadblocks through process 4/ Ignoring guest convenience  5/ Outlets being functional (Bonus/ Doing what you've always done...) Don't suffer in silence Think differently And create outlets your guests will love Who's with me? #innovation #thinkdifferently2024 #hospitality #hotels

Too many hotel F&B outlets are underperforming These are some of the common reasons; 1/ Your outlets are created in silo 2/ Concepts are designed too early 3/ Your story isn't clear 4/ You don't personalise communication 5/ Ineffective training 6/ Little innovation 7/ You think in-house guests are more important than external ones 8/ You don't have an F&B marketeer How many of these are on your list? Because it's not too late to change. The question is... When are you going to start? Agree with me? ♻️ Repost & Share Like what you see, hit the 🔔 in my profile #innovation #success #hospitality #hotels

F&B is a hotel’s competitive advantage. It's the business shop window. - Where guests hang out - Where the local community meets - Where every department interacts And with that, where the continual innovation happens. I shout daily about the importance of F&B Because it’s about to show which hotels have the edge And which ones see F&B as an 'amenity'. So for those who still need convincing Here's your call sign to think differently Because I predict that F&B experience is going to start impacting guest decisions And we know how much you need those room sales 😉 Who's with me? 🙋🏼♂️ #innovation #thinkdifferently2024 #hospitality #hotels

The four behaviours every F&B outlet should follow... 1/ Fun 2/ Generous 3/ Quality 4/ Community And this is why; 1/ Your guests want somewhere they can embrace, functional concepts don't do this and therefore don't create an attachment. 2/ Look at ways you can surprise and delight your guests. 3/ No matter the concept or style of hotel, quality has to shine through - you have to be aspirational. 4/ Collaboration is key, create raving fans, support local businesses - create your community. If you want to be successful Make sure you have behaviours for your outlets They create the framework for --> Experience --> Innovation --> Communication Who's with me? 🙋🏼♂️ Know someone this post will help? Tag, repost ♻️ and share #innovation #success #hospitality #hotels

Twelve reasons your F&B outlets aren't hitting their potential... 1/ Low return rate 2/ Diluting the story 3/ Don't ask for help 4/ Lack of clean data 5/ Lack of knowledge 6/ Ego over objectivity 7/ Compromising quality 8/ Managers in the 'office' 9/ Outlets being functional 10/ Ignoring guest convenience 11/ Focussing on in-house guests 12/ Creating roadblocks through process (Bonus/ Doing what you've always done...) Don't suffer in silence Think differently And create outlets your guests will love Who's with me? #innovation #thinkdifferently2024 #hospitality #hotels

The four behaviours every F&B outlet should follow... 1/ Fun 2/ Generous 3/ Quality 4/ Community And this is why; 1/ Your guests want somewhere they can embrace, functional concepts don't do this and therefore don't create an attachment. 2/ Look at ways you can surprise and delight your guests. 3/ No matter the concept or style of hotel, quality has to shine through - you have to be aspirational. 4/ Collaboration is key, create raving fans, support local businesses - create your community. If you want to be successful Make sure you have behaviours for your outlets They create the framework for --> Experience --> Innovation --> Communication Who's with me? 🙋🏼♂️ Know someone this post will help? Tag, repost ♻️ and share #innovation #success #hospitality #hotels

This is how our mindset should be made up when it comes to Hotel F&B! Surprise and Delight does not have to be a bucket champagne. But knowing your guests' morning routine preference, or afternoon chill habit.....with simple acts of kindness (having a cappuccino ready the same time he/she arrives at the table); An extra favorite pastry with afternoon tea.... 0 consequence to your COGs, but 1000% affect to your guests' quality of stay. Hospitality is transformative, remember that! #unreasonablehospitality

The five minute action that will supercharge your revenue... Google your outlets --> Where do you come up? What are the places you don't - action it! Google common phrases --> like these... 1/Restaurants near me 2/[enter your concept here] near me 4/Best restaurants in [enter your location] 5/Where to eat in [enter your location] What are the phrases you don't appear? Action it! This is exactly what Bal Mahey did at Auden Hospitality for an F&B strategy document We presented to a hotel group yesterday. They were shocked by the results. Sometimes you don't need to think differently You just need to keep it simple Who agrees? PS. Tell me your keep it simple example below 💬 #innovation #thinkdifferently2024 #hospitality #hotels