Scott Cooper’s Post

𝐏𝐚𝐫𝐭𝐧𝐞𝐫-𝐋𝐞𝐝 𝐆𝐫𝐨𝐰𝐭𝐡: 𝐓𝐡𝐞 𝐍𝐞𝐰 𝐅𝐫𝐨𝐧𝐭𝐢𝐞𝐫 𝐨𝐟 𝐁𝟐𝐁 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 Did you know that 54% of companies with partner programs derive 25%+ of their revenue from partnerships? Partner-sourced opportunities can have some major IMPACT! ✅ 46% higher win rate ✅ 99% higher deal size ✅ 11% shorter time to close 𝐖𝐢𝐭𝐡 𝟔𝟎% 𝐨𝐟 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐞𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞𝐢𝐫 𝐩𝐚𝐫𝐭𝐧𝐞𝐫 𝐭𝐞𝐚𝐦𝐬 𝐢𝐧 𝟐𝟎𝟐𝟒, 𝐢𝐭'𝐬 𝐜𝐥𝐞𝐚𝐫: 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐆𝐓𝐌 𝐢𝐬 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐯𝐞. We broke down the 5 types of partner programs and how to measure their success in our latest guide. Don't miss out on this critical GTM strategy. Read more: - https://lnkd.in/g_PKxN5Z #GTMonday #Partnerships #Measurement

What’s the most requested Partnerships role for companies? According to Partnership Leaders State of Partnerships Report review 2024, 45% of Partnership teams are requesting more help with Partner enablement You can have the best Partnership strategy in the world, but if you don't have an enablement or support plan to drive execution, you are wasting a golden opportunity Enabling your partners can be the difference between a stagnant Partner program and having partnerships be an enabler of growth for your company. Not sure how to get started, or roll out an enablement plan - shoot us a message and we can help you out! #partnerships #growth #ecosystem

Why do partner-led deals have a 41% higher win rate? Because when two minds—and two networks—come together, the value is exponential. The right partnerships don’t just add; they multiply. By bringing complementary strengths, trusted networks, and specialized insights, a partnership becomes more than just a deal—it becomes a strategic advantage. Clients see the difference. A powerful collaboration means a better-rounded, high-impact solution. Ready to see how the right partners can amplify your success? #Partnership #Ecosystem

Studies show that partnerships don’t just expand your reach—they speed up your sales. Deals involving partnerships close 35% faster because they bring something powerful: trust and credibility. When two brands work together, customers feel more confident and ready to say “yes.” From Crossbeam to McKinsey, research highlights the same story: co-selling and co-marketing cut through the usual barriers, creating a smoother path to success. The right partner isn’t just an extra asset—they’re a shortcut to faster growth. Is your business leveraging partnerships to their full potential? #partnerships #ecosystem #growth

When sellers and partners work together effectively, the value delivered to customers is unmatched. But getting everyone aligned can sometimes be a challenge.   Co-selling doesn’t have to be complicated. Swipe below to uncover simple strategies that can help your teams collaborate more smoothly and drive real results. 👉 Curious about how to align teams and boost co-selling success? My book, Partnering Success, offers actionable insights: https://lnkd.in/gtgJVuen 👉 Ready to take your partnerships to the next level? AchieveUnite is here to help you create stronger, more impactful collaborations: https://lnkd.in/eDxST4Qa   How do you ensure alignment between your teams and partners? Drop your thoughts in the comments below! George Hope, Nick Miller, Brian Abernethy, Autum Grimm, Cassandra Gholston, 🔥Julianne Z., Steve Carlisle, Judy Loehr, Taylor Macdonald, Larissa Crandall, Tony Puopolo, Tiffany Dunn, Jamie Mendez, Matthew Robertson, Carmen Sorice III, Laura Romero #Coselling #PartneringSuccess #vendors #partnerstrategy #partnerships #teamcollaboration

👀 ICYMI: We recently released “A Guide to Building an Effective Partner Strategy Framework” outlining the fundamental building blocks for a successful partner ecosystem, starting with The Four P’s of Partner Ecosystem Success - Product, Program, Partners, and People. 👇 🛠 Product: It’s critical to grasp the customer problem that your product(s) is solving, as well as various intersection points and crucial integrations, to effectively train partners. 🌐 Program: Success hinges on creating a partner program that attracts sign-ups and drives the desired behavior, in alignment with corporate strategy. 🤝 Partners: Define your ideal partner profile by competency (employee skills/makeup and sales vs. technical), coverage/reach, (geo and customer size), company size (capacity), industry expertise, and commitment to the partnership. 🧑🤝🧑 People: Hiring the right talent with the necessary skill set and partner access (channel sales vs. technical alliances). If you're a GTM leader looking to drive efficiency with a partner program in 2024, download the playbook here: https://lnkd.in/g4bnzKgt And read our blog for the key takeaways: https://lnkd.in/gAfhYxqw #GTM #PartnershipStrategy CC: Laura Padilla

All smiles for another successful handover! Last week, we wrapped up an exciting project with a great client, and we couldn't be happier From initial discovery through to program build, we’ve had the pleasure of supporting this client at every stage and we’re now helping their team execute and scale their efforts A few key elements we delivered: ✅ Comprehensive industry research ✅ Ideal Partner Profile (IPP) development ✅ Tailored partner strategy ✅ Scalable partner program design ✅ Full partner certification curriculum ✅ A complete playbook for sustainable growth This is exactly the kind of work we love, partner programs that drive revenue and scale! If you're thinking about building or refreshing your partnership strategy, let's chat about how we can help Feel free to drop me a message if you'd like to discuss how Branchworks can do the same for your business! #Partnerships #Strategy #Partnerprograms #Businessgrowth #Revenuegrowth

🚀 Finish Strong: The Final Push for Year-End Success in Partnerships! The end of the year is crunch time for many businesses, but it’s also a golden opportunity for partner management. 👉 Review your goals: Are there untapped opportunities with your partners that could help you hit those final numbers? 👉 Align priorities: Schedule a quick check-in with your partners to ensure you’re both focused on year-end wins. 👉 Plan ahead: Use December to set the foundation for a strong start in Q1. I once worked with a partner program that used the last few weeks of the year to co-launch a small campaign. The results? They not only hit their targets but created momentum that carried into the new year. Partnerships thrive when you’re proactive, and year-end is the perfect time to maximize value and strengthen relationships. At PartnerStars ⭐, I help businesses like yours unlock the potential of their partnerships—even when the clock is ticking. 💬 Ready to make your final push a success? Let’s connect for a free consultation today: https://lnkd.in/gJBCdaKb 📅. #Partnerships #YearEndSuccess #Collaboration #BusinessGrowth #PartnerManagement #SalesStrategy #FinalPush #SMBSuccess #PartnerStars #SaaS

Ready to break out of your comfort zone? Feeling stuck in the same old vendor routine? We've all been there! Sometimes, the best partnerships come from trying something new. Introducing Firstcomm - a forward-thinking company with innovative solutions to take your business to the next level. Are you ready to explore a partnership that prioritizes your needs and works with you and your customers? If you're intrigued, let's chat! Discover how Firstcomm can become your next strategic partner. #partnership #innovation #thinkdifferent #Firstcomm

🤔 The Partnership Paradox in Business Growth Are partnerships on your radar for hitting your aggressive growth targets? Here's something I hear regularly from companies: "We see the value, but we're caught in a catch-22. We need to prove ROI before hiring, but can't drive real value without dedicated resources." Sound familiar? You're not alone – and there's a solution. At Evolve Growth Partners, we're your dedicated partnership ecosystem experts. Here's how we can accelerate your growth: ✓ Partnership target identification and vetting ✓ Partnership negotiation and execution ✓ Existing partnership optimization ✓ Complete ecosystem development and management Don't let partnerships remain a "side project" in 2025. Let's transform them into your competitive advantage. Ready to unlock your partnership potential? Let's talk! #B2BPartnerships #StrategicAlliances #BusinessGrowth #PartnershipStrategy #B2BConsulting #BusinessDevelopment #ChannelPartners #GrowthStrategy #B2BGrowth #BusinessTransformation