Eleanor Thompson’s Post

How often to you talk to your partners? While there's hard no right or wrong answer here, ensuring that you are engaging and enabling your partners for success is critical for any partner program. Even the smallest touchpoint on a regular basis can make all the difference. Thanks to Partnership Leaders State of Partnerships Report 2024, we have some great insights into how often companies are talking to their partners. 63% of companies talk to their partners weekly 30% of companies talk to their partners monthly How does this stack up against your partner communications? #partnerships #ecosystem #growth

I was recently commissioned to build and deliver a partnerships workshop for a $500M ARR company. Here's why they chose me. When I design a partnerships workshop, I focus on delivering an engaging session AND focused on proving the value it created. Partnerships often get sidelined because they’re seen as “fluffy.” Without clear metrics, it’s hard to justify investment, scale, or even a seat at the table. To change this, I focused on two things: Tracking outcomes: From participation to application, we measured how the workshop impacted real business goals. Speaking the language of executives: Instead of anecdotes, we used data like LTV:CAC and partner-driven ROI to showcase the tangible impact. If you want partnerships to be seen as a core GTM strategy, you need to back your work with hard numbers. Start here: Measure your partner-sourced vs. influenced revenue. Track the full partner lifecycle to identify what’s working. Tie your initiatives to company-wide goals. Partnerships thrive on relationships, but they scale with data.

🤝 Looking for More Strategic Partners? Let’s Make It Happen! 🤝 Achieve Systems is here to help you find the right connections to elevate your business. Strategic partnerships are key to scaling, innovating, and staying ahead—and we’re ready to connect you with like-minded professionals to make it happen! 📲 Text (815) 762-4276 and say, “Send Me Information” with a note about strategic partners to learn how Achieve Systems can support your growth. Let’s kick ass together in business! 🚀 #AchieveSystems #StrategicPartnerships #BusinessConnections #EntrepreneurSupport #AchieveSuccess #NetworkingForGrowth

🤝 Looking for More Strategic Partners? Let’s Make It Happen! 🤝 Achieve Systems is here to help you find the right connections to elevate your business. Strategic partnerships are key to scaling, innovating, and staying ahead—and we’re ready to connect you with like-minded professionals to make it happen! 📲 Text (815) 762-4276 and say, “Send Me Information” with a note about strategic partners to learn how Achieve Systems can support your growth. Let’s kick ass together in business! 🚀 #AchieveSystems #StrategicPartnerships #BusinessConnections #EntrepreneurSupport #AchieveSuccess #NetworkingForGrowth

I've always said partnerships are key to any successful organization, but they can be tricky. A BPI Network survey found that 45% of execs think keeping things active and mutually beneficial is the biggest challenge. This shows how tough it is to maintain engagement and value. Check out this article from AchieveUnite's Theresa Caragol for some great tips on improving partner experience: https://bit.ly/4bKF3AZ #360insights #Partnerships #PartnerEngagement #PartnershipStrategies

What’s the most requested Partnerships role for companies? According to Partnership Leaders State of Partnerships Report review 2024, 45% of Partnership teams are requesting more help with Partner enablement You can have the best Partnership strategy in the world, but if you don't have an enablement or support plan to drive execution, you are wasting a golden opportunity Enabling your partners can be the difference between a stagnant Partner program and having partnerships be an enabler of growth for your company. Not sure how to get started, or roll out an enablement plan - shoot us a message and we can help you out! #partnerships #growth #ecosystem

One common challenge in partnerships is ensuring consistent incremental business growth. Despite the potential, misaligned priorities, lack of enablement, or insufficient support can hinder progress. Addressing these issues proactively can transform partnerships into reliable revenue streams. Here are some strategies that can help unlock incremental business opportunities: ** Tailored Enablement Programs: Equip partner teams with the right tools, training, and playbooks to confidently position your solutions. Regular refreshers and real-world use cases can make a big difference. **Joint Business Planning: Collaborate on clear, measurable goals through business planning sessions. Aligning on outcomes ensures that both sides are working towards shared success. **Dedicated Support Structures: Assign Partner Development Managers as single points of contact. This streamlines communication, builds trust, and ensures partners receive timely assistance. **Regular Performance Reviews: Conduct quarterly business reviews to track progress, identify gaps, and adapt strategies based on evolving market dynamics. While these steps have proven effective, every partnership is unique, and flexibility is key. What other strategies have you seen work in driving incremental growth with partners? Let’s share and learn from each other!

Misalignment in business partnerships can silently derail success. Taking the time to clearly define our business objectives was a game-changer. I sat down with co-founders and had the tough conversations about their respective end goals. Are we building to sell? To transition out? To retire? To focus on growth? By putting their visions on paper, we ensured everyone was on the same page. We also outlined expectations for one another. This clarity reduced misunderstandings and aligned efforts toward common goals. Have you ever experienced misalignment in a business partnership? What strategies helped you align with your partners? #businessalignment #partnerships #businessstrategy

Misalignment in business partnerships can silently derail success. Taking the time to clearly define our business objectives was a game-changer. I sat down with co-founders and had the tough conversations about their respective end goals. Are we building to sell? To transition out? To retire? To focus on growth? By putting their visions on paper, we ensured everyone was on the same page. We also outlined expectations for one another. This clarity reduced misunderstandings and aligned efforts toward common goals. Have you ever experienced misalignment in a business partnership? What strategies helped you align with your partners? #businessalignment #partnerships #businessstrategy

“Our CEO doesn’t believe in partnerships.” “We don’t get budget.” “We drive value, but it’s not trackable like demand gen or sales.” At Partner Fleet, we’ve had hundreds of conversations that sound like this. And with founders who came from partnerships, this frustrates us to no end. So we decided to do something about it. You’re busy – we get it. That's why we took it upon ourselves to spend hundreds of hours researching, drawing from personal experience and expert advice, and we’ve put together the official… ✨ CXO pitch guide for partnerships ✨ This is no fluff piece. The 30-page guide starts with actionable tips for researching your company and understanding the minds of your executive team. Then, get a pitch deck ready-built with industry data proving why SaaS businesses should be investing heavily in partnerships. Take it, pitch it, get the vision, budget, and headcount you deserve! Get the guide today (link to download in the comments). #partnerships #pitchingexecutives #careerprogression #careergoals #partnershipleaders #partnerleaders