Great overview of the growing #microdrama trend from C21Media’s Jordan Pinto (p 5-9). #Quibi was forward-thinking—and arguably ahead of the curve—but it was fated to fail due to the cost of its content; it was too 'premium'. Soap-operas, #telenovellas and other melodramatic stories work best when ‘rough’ around the edges; they should feel like a true guilty pleasure (cheesy yet relentlessly engaging). Companies like #ReelShort have mastered this style in vertical form. Microdramas are certainly an exciting space to explore, especially given The Walt Disney Company's shift toward digital-first content. #streaming #vertical #avod #fast https://lnkd.in/gdCAEtc3
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Interesting! Microdramas...
Crafter of Stories, Consultant to Humans, Agent of Change
1moScott Kirkpatrick, I wonder how AI creation will play into this as the demand for content rises?