Scott Michaels’ Post

Let's Build This Profile Together! 🤝 First of all - thank you all for joining our international LinkedIn page. So... what are we doing here? Of course we aim to create knowledge hub we can all use in our daily work. However, it is not the only goal... This profile is all about people - let's outline some of the key objectives we will try to achieve together: 1️⃣ Build Global Network: Let's build this profile together and expand our network, sharing knowledge and expertise. 2️⃣ Share Experiences, Explore Challenges: From overcoming challenges to celebrating successes, our community is all about sharing experiences and learning from one another. 3️⃣ Empowering Digital Transformation: Our community is here to provide insights, resources, and guidance from a strategic perspective. Let's build this profile together and navigate the digital landscape, driving impactful change. Ok, enough with all of the announcements, from next week we start our regular postings. First topic: Transforming from old, legacy platforms - stay tuned! 💡 #GlobalITCommunity #DigitalTransformation #Networking

🌟 Exciting News from Welocal this Summer! 🌞🎉 We are ecstatic to share our latest achievements from the G2 Summer 2024 Reports. Your support and feedback have propelled us to the top, and we're proud to announce our rankings in various critical categories for Local SEO and Local Marketing! 🥇 Rated #1 for Dashboards and Reporting – Ensuring you have the insights you need, when you need them. 🥇 Rated #1 for Quality of Support – Our team's dedication to your success is unmatched! 🥈 Rated #3 in Multiple Categories including Mobile User Support, Social Media Integration, and Internationalization – demonstrating our global reach and versatility. 🎖️ Rated #5 in Several Key Categories: Performance and Reliability – We're committed to continuous improvement. Reputation Management – Helping you manage and improve your public perception. Ease of Use – Making our platform user-friendly for everyone. 🌍 Whether it's enhancing your local visibility or managing your digital reputation effectively, Welocal is dedicated to empowering multi-location & online businesses to excel. 📈 These accolades reflect our commitment to not just meet, but exceed your business expectations through innovation and superior customer support. Thank you for choosing Welocal to manage your places on maps, monitor and improve your reputation via reviews, and optimize the customer experience at your digital front doors. 🔗 Stay tuned for more updates and continue to reach new heights with Welocal! #Welocal #LocalSEO #LocalMarketing #G2Summer2024 #CustomerSuccess #DigitalMarketingExcellence

🌟Embracing digital transformation is essential for SMBs in Ireland to stay competitive and thrive in today's rapidly evolving business landscape✅ 1️⃣Boosted Efficiency: Digital tools streamline operations and automate tasks, increasing productivity. 2️⃣Better Customer Experience: Digital platforms enable personalized services and faster responses, enhancing satisfaction. 3️⃣Data-Driven Insights: Access to analytics helps understand customer behavior and market trends, aiding decisions. 4️⃣Wider Market Reach: E-commerce and social media expand audience reach beyond local boundaries. 5️⃣Competitive Advantage: Digital technologies offer innovative solutions and quick market adaptation, keeping businesses ahead. 📍Join us in empowering SMBs to flourish by understanding the significance of market research 📊 We invite you to share your thoughts and experiences in the comments section! Still need more support during your development❓ Join our Young Entrepreneur Support Program! We provide professional assistance and resources, offering strategic guidance, training, and financial support to help you overcome growth barriers and achieve business expansion. Leave your information here: https://lnkd.in/epGfsQ7k If your application passes the initial review, you'll be contacted by email to proceed to the business planning stage. For questions or assistance, contact yihanjin@gianthubs.com 📧 #SMB #BusinessOptimization #EfficiencyMatters #OperationalExcellence #SmallBusinessTips #TechIntegration #ProcessImprovement #TeamCollaboration #EmployeeEngagement #BusinessProductivity #InnovationInBusiness #EntrepreneurialMindset #ireland #irelandentrepreneur #irelandbusiness

Peter Pan in the digital Landscape : Forever stuck in the basics. Many managers in LATAM are like Peter Pan in the digital landscape—refusing to grow beyond the basics and forever stuck in the familiar. They fly over the vast ecosystem of digital platforms—social media, CRMs, automation tools—but rarely dive deep enough to understand their true potential. They know the names of things but not their functions. They set ambitious goals but then only validate results based on what they almost understand, which, more often than not, is just surface-level knowledge. Imagine a captain navigating a high-tech ship through uncharted digital seas but using an old paper map. That’s how most digital strategies in LATAM are being built. Managers rely on what they know: impressions, clicks, and basic metrics. Yet, in today’s complex digital ecosystem, this is like steering with a compass when you could be using a GPS. The modern digital ecosystem is much more than simply posting on social media or running a few ads. It’s about how all these platforms interact, much like the gears in a finely tuned machine. From the insights provided by Google Analytics to the detailed customer journeys mapped in CRMs, each component plays a vital role. Yet, many managers remain stuck, only glancing at one part of the engine while ignoring the intricate mechanisms working behind the scenes. By sticking to the basics, they end up building their strategies on shaky ground, leading to missed targets and unmet goals. It’s time for managers to leave their “Neverland” of limited understanding and face the full reality of the digital world. Success in this space isn’t a fairytale; it requires integration, perspective, and a deep understanding of every tool available. 🔍 Key Takeaway: Before setting ambitious digital goals, managers need to invest in understanding the whole ecosystem. It’s not enough to rely on the basics; only by grasping the full picture can they steer their strategies in the right direction. #strategy #digitalmarketing #digitalecosystem

Burson recently announced its multiple senior roles appointments across its Asia-Pacific Division, which include Amelia Tipping as APAC chief growth officer, Marianne Admardatine as APAC head of innovation and creative transformation, Joe Peng as APAC and Greater China head of digital and intelligence, Douglas Dew as APAC head of corporate and public affairs, and Michael Rhydderch as APAC head of sustainability. Speaking about the appointments, HS Chung North APAC CEO, Burson, said, “Our offering in Asia is designed to provide clients innovative solutions at scale, across services, sectors, and stakeholders. With a comprehensive understanding of the opportunities and challenges businesses face today, and decades of experience in the region, we are confident that our leaders will drive immense value creation for our people, our clients, and our business.” Meanwhile, Adrian Warr, who will become South APAC CEO of Burson on September 16, said, "Built with the combination of unmatched talent, technology, and technique, our full-service capabilities focus on redefining reputation as a competitive advantage. Our regional hubs will integrate industry insights, cut-through creativity and AI-driven intelligence across teams, geographies and practices, offering clients a seamless Burson experience." #appointments #marketing #asiapacific ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in business communication, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

IT companies dominate the ranking of the best workplaces in Europe! 🌍 In this year's Great Place to Work ranking, 50 out of the top 100 best small and medium-sized companies are from the IT sector. 🎉 Technology not only changes the world but also creates employee-friendly environments that foster innovation and growth. Among the awarded companies, 3 are from Poland: Intellias Poland (46th place) – provider of IT services and software Tradedoubler Poland (8th place) – professional services, affiliate marketing Egis Poland (79th place) – pharmaceutical company At the top of the list is the British IT company Talos360. This highlights the crucial role tech companies play in shaping modern workplaces. 🚀 Congratulations to all the winners! #IT #HR #GreatPlaceToWork #Technology

Four days to complete the Africa Agility Foundation Challenge. And it has been a tough journey a lot has taken place: from being overwhelmed to dealing with issues of stress and network problems. Again, determination matters in anything you want to achieve. As today is day 17 of the challenge, I would like to thank Africa Agility for the progress made so far in understanding branding and marketing techniques in the online space. Let's discuss the importance of a content calendar and scheduling for effective branding and marketing. Creating a content calendar helps plan and organize your content strategy, ensuring consistency and timely delivery of your messages. Here's an example of how you can utilize a content calendar: Monthly Overview: At the beginning of each month, outline key themes and topics you want to cover. For instance, in June, your focus might be on "Summer Sale Promotions" and "Customer Success Stories." Weekly Breakdown: Week 1: Announce the upcoming summer sale with engaging posts, teaser videos, and email campaigns. Week 2: Share behind-the-scenes content about your products or services, including interviews with team members. Week 3: Post customer success stories and testimonials, highlighting how your product or service has made a difference. Week 4: Wrap up the month with a special offer or discount, encouraging last-minute sales and engagement. Daily Scheduling: Use daily scheduling to plan your posts. For example: Monday: Publish a blog post on "Top 5 Summer Sale Strategies." Wednesday: Share a customer testimonial video on social media. Friday: Send a newsletter highlighting the week's content and a special discount code. By planning with a content calendar, you can align your content with key dates, events, and marketing campaigns, maximizing your reach and impact. Embrace the power of a content calendar and scheduling to streamline your efforts and achieve your marketing goals. Hi Fam, Ihuoma Victory is a brand strategist and an aspiring social media manager. #Obmgirls #marketing #20DaysinBMWithAA #GIT20DayChallenge

Saluting the digital workforce! We help businesses thrive online. Happy #LabourDay! #DigitalMarketing #GrowYourBusiness #CentralDigitalMarketing

🌟There is yet another Portal to help you find a streamlined array of digital supports! Say hello to 'Grow Digital', your new gateway to mastering digital transformation! 📲 Grow Digital is a revolutionary platform set up by the government to help you evaluate your digital capabilities and offer custom strategies to enhance your online presence. It's the perfect tool for businesses at any stage of their digital journey, providing access to a wealth of resources from: Local Enterprise Offices Enterprise Ireland Údarás na Gaeltachta IDA Ireland It could be the next step in boosting your competitiveness, customer service, and efficiency. 👨💻 Here’s How to Get Started: -Visit: Grow Digital -Assess Your Digital Readiness: Take a quick, 5-minute assessment to gauge your digital stance. -Receive a Personalized Digital Scorecard: Obtain tailored advice and detailed recommendations based on your assessment. -Learn from Success: Explore case studies from businesses that have thrived by integrating digital tools. 💡 Developed in partnership with leading agencies and funded by the Digital Transition Fund under Ireland’s National Recovery and Resilience Plan, Grow Digital is your ally in navigating the digital landscape. 🔗Visit Grow Digital at https://lnkd.in/eF-mq7iQ #IrishBusiness #DigitalTransformation #GrowDigital #BusinessGrowth #EnterpriseIreland #DigitalIreland

Celebrating International Workers' Day by Growing Your Brand! ❤️ Today, we celebrate the hard work and dedication of all the incredible workers who keep the world running. At Soft Tech Digi Media, we understand the value of a job well done, which is why we're always working to make your brand shine.✨ Here's how we're dedicated to your brand's success:✅ A Passionate Team 🫂: Our team is fueled by a love for digital marketing and a commitment to seeing your brand flourish. Strategic Planning📊: We don't just work hard, we work smart. Every step we take is driven by a data-driven approach to maximize your impact. Relentless Innovation 🧠: The digital landscape is constantly evolving, and so are we. We stay ahead of the curve to ensure your brand stays relevant and reaches the right audience. Let's partner to achieve your brand's full potential.🤝 Contact us today 📞or Send us a DM 💬 and see how our dedication can fuel your growth!💫 #STDM #SoftTechDigiMedia #DigitalMarketing #IntenationalWorkersDay #WorkersDay #LabourDay #MayDay #BrandStrategy #BrandGrowth #TeamWork