Brand Love. Back in 1946 when my grandfather Milo Carlton founded Milo's Tea Company, Inc. (it was a burger stand back then called Milo's Hamburgers), he had a philosophy of always listening to his customers, using high-quality, natural ingredients, and never sacrificing taste. That philosophy, which still guides us today, has helped us build a passionate, loyal fan-base, which is why we're still here three generations later.
Milo's fans come back time and again because they love our delicious homemade taste but we think it's so much more than that. It's our authenticity, consistency, and #MilosMoments of joy when they share our drinks in moments that matter - from gatherings with friends and family to that experience of delicious solitude. 😍
We've been debating how you measure delicious. You can do scientific tests on "taste," which we certainly do conduct frequently. But, having done this for a long long time, I am 100% certain that it is something that you can't ever measure in the Milo's Magic, brand love, and fan experience beyond that sip. 📏
I was reminded of this example recently when a fan reached out to share that she had gotten a tattoo of Milo's. Y'all, this is not the first Milo's tattoo. In fact, it is probably the 4th or 5th I've known of over the years. Fans show their love to us every day - reaching out on social media, calling us (where we have an actual human talk to them because we think that's just how you treat your consumers, y'all), and stopping our field TEAm at store shelves.
Serving your fans - those people that make your business successful - is the Magic. And, it fuels my (and our TEAm's) purpose to know that we bring joy to the lives of Americans through our drinks. It's what we stand for - and DO - as a company, and how we treat our People. That is why we continue to work tirelessly 24/7 to deliver delicious every time and keep that trust because last I heard a tattoo is permanent and we will not let this fan, or any other down.
Do you have a #MilosMoment or memory to share? Also, could use some serious help on how you define delicious? It would be extra sweet if you posted in the comments below.
#DrinkMilos