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“Guys, I’m eating junk and watching rubbish. You better come out and stop me!” Sound familiar? That’s basically how most marketing strategies look in January. Random campaigns, lazy ideas, and a lot of hoping the audience won’t notice. Spoiler alert: they do. But let’s get real - Kevin McCallister didn’t survive Home Alone by luck. He had a plan, and it was genius (and hilarious). What’s the 2024 version of Kevin's booby traps for marketers? → Know your target. Just like Harry and Marv, your competitors will walk right into your traps if you’re strategic. → Use the tools at your disposal. Kevin had paint cans and Christmas ornaments—we have automation, email warm-up tools, and data-driven insights. Slight upgrade. → Be bold and creative. A simple plan executed well is always better than a complicated one you never follow through on. Let’s stop being the clueless Wet Bandits of marketing and start being more like Kevin: prepared, resourceful, and just a little ruthless (in a good way). So, what’s your “Kevin moment” for 2025? Let’s hear it! 🎄

Is your marketing set up to handle the holiday rush?🎁 With Thanksgiving just a month away and less than 70 days until Christmas, NOW is the time to make sure your marketing systems are ready to support your business through the busiest time of the year! 🎄 Imagine missing out on potential sales because your website isn’t optimized, your email automations and cart reminders aren’t working, or your ads aren’t set up to reach the right audience. Don’t let technical glitches or underperforming strategies cause you to lose business during this critical season. At OCM Digital, we ensure everything from your website and email automations to your Google Business Profile is running smoothly so you can focus on your customers. We only have 2 client spots left until January, so act fast! If you're unsure if your marketing is ready for the holiday surge, don't leave it to chance. Comment “consult” below or DM me directly, and we’ll send you the link to book your free marketing consultation. Let’s ensure you’re ready for a profitable and stress-free holiday season!

OK, so no one asked. But as we head into 2025, my top tip is: ‘Do less - but do it better!’ After countless Power Hours with founders and business leaders this year, one thing is clear: there’s still a relentless pressure to do it all. • Posting everywhere, just to stay visible. • Planning to last year’s budget, rather than thinking strategically about what you really need. • Chasing short-term wins on digital channels, while the big picture (and longer-term equity) gathers dust. Good marketing isn’t about doing more. It’s about doing what works - and doing it well. That means: • Taking time to review and refine, not just ‘doing for the sake of doing’. • Knowing where to focus your energy for maximum impact, today and tomorrow. So for 2025, let’s stop the scattergun approach. Fewer tactics. Sharper focus. Better results. ******** A fresh pair of eyes can help. I’m now taking bookings for January / February, with space for: 🔋Power Hours, for when you need a fresh perspective, sense-check, or some quick, actionable advice. 🩺 Marketing MOT, for when you need to understand what's working and where new opportunities may lie. 🔍 Data Dive, for when you need to get under the skin of an issue or audience, but aren't sure where to look or what your data is telling you. DM to arrange a no-obligation chat about your marketing needs for next year.

The digital world is bustling, but there's one strategy that continues to be incredibly powerful - Direct Mail. Cut through the digital clutter and reach your customers with something they can physically touch, feel, and get excited about. Learn how to blend the magic of personalization, creativity, and direct mail to boost engagement like never before. Our latest blog sheds light on driving action with tangible connections and integrating your campaigns for maximum impact! 🎄✨ Dive in now and reinvent your holiday marketing approach! ✉️❄️ 👉 https://lnkd.in/gRH8bS9b #DirectMailMagic #HolidaySales #CreativeMarketing #BoostEngagement #RetailSuccess

People today have busy lives. They engage in consumer activities at their convenience. Keeping this in mind, a feature such as Google's “Extended Hours” stands out, providing businesses the opportunity to advertise additional availability. This can be a game-changer in attracting customers who are searching for services outside usual business hours. Integrating such nuanced capabilities into marketing strategies can significantly impact a local business's ability to draw in more foot traffic, significantly increasing the chances of conversions and repeat purchases. So how exactly does this feature by Google play out? Read this blog and find out more. https://rb.gy/rigvf0 To understand how you can implement such capabilities and take your local marketing approaches to new heights, reach out to us at: https://rb.gy/mzm0i

✨ Feeling Overwhelmed? A Clear Strategy Could Be What You’re Missing Let’s be real, without a clear marketing strategy, it’s like moving forward without a clear direction. You’re busy, doing all the things, but still not seeing the results you want. What does this look like? ❌ Posting random content and hoping for the best. ❌ Jumping on every trend without knowing if it fits your goals. ❌ Constantly switching your marketing efforts by chasing “what’s working” without a plan. ❌ Sound familiar? You’re not alone, but don't worry, the good news is that this can be fixed. A strong marketing strategy is like your GPS. It helps you: ✅ Define exactly what you’re working toward. ✅ Understand your ideal audience and how to reach them. ✅ Map out specific, actionable steps to achieve your goals. ✅ Track your progress so you know when to adjust. When you have clarity, marketing stops being a guessing game and starts delivering real, measurable results. ✨ So here's what you can do: Start small; ask yourself, “What’s one clear outcome I want from my marketing right now?” Use that as your focus to streamline your efforts and drive results. If this resonates, let’s chat! I have some spots left for discovery calls this month and I’d love to help you create a marketing strategy that works for you. Click the link below to book your call with me! https://buff.ly/4fuOC9z #MarketingStrategy #ClarityAndDirection #SmallBusinessTips #BlueprintMkting #ConsistencyWins

Happy Friday Senior Marketers. We are down to the last few spots for the Marketing Meetup in July. If being in a room with your peers watching an Executive marketer speak is your Jam, then I would reserve your space before it sells out. 4th July 5:30-7:30 Link in the comments: #creativenatives

"I’ll get my marketing sorted in January." And just like that November has been and gone and we're on the home straight to Christmas, or so it seems. With the festive rush building, and it is ramping up,- is your marketing slipping further down the to-do list? Does this sound familiar: ❌ You start each week with the best intentions but you don't know which marketing tasks move the needle ❌ You promise yourself that you'll really focus on marketing come the new year ❌ You look at your competitors and wonder if they know something you don't as they seem to have it all worked out Here’s the truth: successful businesses aren’t working harder than you – they’re working smarter. They know which actions actually make a difference to their bottom line. So do not let marketing worries steal your Christmas joy. Get clarity now, so you can relax over Christmas, knowing you’re ready to hit the ground running in January. Book a 1hr Marketing MOT with me this week to: 🌟 Build a clear action plan for 2025 🌟 Set priorities that actually drive results 🌟 Start the new year with focus, not overwhelm I only have a few slots left before the holidays. Message me to grab yours and head into 2025 feeling confident and ready. #MarketingStrategy #BusinessGrowth #SmallBusiness

🔍 Struggling to maximise the impact of your digital marketing campaigns? 📩 Let’s bridge the gap! In today’s digital-first world, many overlook the power of physical mail. But did you know that combining physical mail with your digital strategies can drive higher engagement, boost conversions, and reduce screen fatigue? 🧩 In our latest article, we explore how integrating physical mail into your campaigns can enhance brand messaging, create memorable customer experiences, and ultimately improve your ROI. 🚀 ➡️ Ready to learn how to make your marketing more effective? Click here to read the full article: https://zurl.co/Y66tZ #DigitalMarketing | #PhysicalMai | #MarketingStrategy | #Engagement | #Conversions | #PhysicalMailBenefits | #MarketingSuccess

Building out our marketing system during COVID was stressful. Our team was losing confidence because no matter how hard we tried, the results didn’t improve. So, we had a big meeting and reassessed what was going wrong. 1. The marketing efforts were scattered and uncoordinated. 2. We were focusing too much on products and services. 3. We lost sight of the customer journey. And that's when I had my 'Aha!' moment. We needed to focus more on emotional engagement rather than just transactions. Because people don't buy products or services; they buy transformations. And so we got really specific with our marketing. 1. Mapped out each customer interaction. --> We focused on targeted marketing tactics that moved the needle. 2. We stopped spreading our efforts thin --> We focused on the projects and services that were most profitable. 3. We tapped into the brain's emotional process. --> We began to bridge the gap between our client's current state end desires By concentrating on fewer, more effective strategies,, our efforts finally felt aligned, and our teams were re-energized. Connect with us today to streamline your marketing and see real results: https://lnkd.in/gMP-Umkw