Sequel.io’s Post

🚀 How We Transformed a $1B Manufacturer with Strategic Interim Leadership 💡 When a leading manufacturer faced a marketing challenge—misaligned strategy, disrupted communication, and team unrest—they needed a swift and strategic solution. Enter Intuitive. 💼 With our Executive Interim Search and Contract Services, we quickly placed an interim marketing executive who hit the ground running. In just one week, they led a high-impact off-site with the exec team, realigned the strategy, and set the stage for a complete marketing transformation. But we didn’t stop there. Together, we redefined a key marketing role, bringing fresh vision and structure. The result? A leader so impactful they were hired full-time, now driving business success and innovation. 🚀 Ready to see how we can elevate your team? Discover the full story here: https://lnkd.in/gvBPqNGW #SuccessStory #ExecutiveSearch #InterimLeadership #MarketingTransformation #BusinessGrowth Betsy Miller Jay Syverson Brent OHara Jennifer Quackenbush Michelle Menk Julie Hartung Susan Rylance

#Marketers this one is for you! #Gartner #Marketing “When thinking about what it means to live and work effectively in a human-augmented digital world, it means shifting from thinking of AI as a tool to thinking of AI as part of your team.” Watch the newest #GartnerLive episode with Gartner expert Kristina LaRocca-Cerrone as she explores how CMOs and marketing leaders can drive efficiency and lead marketing through disruption's next wave ⬇️ Dive into more insights you’ll need to create and lead a successful marketing strategy at an upcoming Gartner Marketing Symposium/Xpo. Learn more now: https://gtnr.it/MKTG24p #GartnerMKTG #CMO #Marketing

Let's talk about measurement: digital/marketing/analytics/tech leaders are not short of metrics on their dashboard, and all track how their teams are performing, but still struggle with what I call metric fatigue and paralysis. There are many easy-to-track metrics that leaders boast about, but are they really valuable to the business and customers? And how do you go about finding that Polaris for growth? That's the question we get asked time and again by our clients. I'm back from mat leave with fervor, looking to delve deep into the process of digital metric ideation, selection, creation and implementation. *We have kicked off our research and are looking to speak to: 1) companies that are in the midst of — or have been successful in — digital measurement transformation, and 2) service/tech providers that are helping companies to connect operational metrics to business outcomes.* Get in touch with us! Janis Teo Fred Giron Dane Anderson Christophe Favre #digitalmeasurement #digitalanalytics #businessintelligence #martech

The Future of Business Success: Why the Partnership Between CMOs and CIOs is Crucial! Discover how these two pivotal roles are merging strategies to drive unprecedented growth and innovation in today’s digital age. In this insightful Forbes article, learn about the synergies that CMOs and CIOs can create to leverage technology for marketing excellence and operational efficiency. Whether it's data-driven decision-making or integrating cutting-edge tech, the collaboration between marketing and IT is key to staying ahead. #CMOCIOpartnership #DigitalTransformation #Cella #RandstadDigital

Digital maturity is more than just using tech—it’s about reimagining how your business operates in the era now called the fourth industrial revolution. True digital leaders don’t follow old playbooks; they set new standards. The biggest challenge today? There is no benchmarking out there- no real definition of saying what an organization has achieved is truly mature. Rahul Karam (Director – Digital & Performance, Initiative) and Suruchi Bhargava (CMO, Ciente) dig deep into digital maturity, analytics, and outcome-oriented marketing efforts on Ciente's new TechTalk. As the digital world keeps changing, we’ve got to break away from the usual playbook– that’s what differentiates digital leaders from followers. Catch the conversation here! https://lnkd.in/d6TYsKvT . . . #digitalmaturity #analytics #automation #marketing #martech #technology

Professional services and RevOps leaders: join us for a panel conversation with two brilliant leaders in professional services in the high-tech space, Bryan May and Jeremy Taylor. The panel will be moderated by our Head of Product, John Schuler. The session focus will be optimizing services quoting and revenue forecasting with perspectives from both publicly traded and private equity-backed companies.  Key Takeaways: • How to get a holistic view of your PS pipeline.   • Why spreadsheets and homegrown tools could be holding back your PS team's growth & profitability.   • Ways to improve your Resource Demand and Revenue Forecasting.  Who Should Attend:  Professional Services and Revenue Ops Leaders along with managers and their teams responsible for growing and optimizing professional services, or a PMO, will find a lot of value from this conversation. -- TSIA World ENVISION is the premier conference for leaders in technology and services. Explore how breakthroughs in data, computing, and AI are reshaping the B2B landscape and learn how to harness these advancements to drive radical transformation within your organization. Come see PSQuote at Booth #327! #tsiaworld

A New Era of CMOs 🤳 Say goodbye to the days of uncertainty and hello to a new generation of strategic success for Chief Marketing Officers. Our latest blog article explores how the evolution of data and technology are reshaping the role of the CMO. Discover how collaborative decision intelligence is allowing marketing professionals to make informed decisions and achieve remarkable results in today’s dynamic marketing landscape. https://lnkd.in/d-q-FMpu #CMO #datadriven #marketingstrategy

One of the biggest blockers to change is asking the wrong questions. So what should we be asking instead? In many organisations, there’s a charade that takes place—we talk about change, but often it’s more about making it comfortable for everyone involved rather than driving real transformation. The truth? Many teams end up hunting for answers to the wrong questions and wondering why they don’t see the results they were promised. Think about the most common challenges in marketing… 📈 Data & Measurement -  WHAT WE ASK: How do we connect data sources? How do we present the data? What dashboard should we use? WHAT WE SHOULD BE ASKING: What do we actually need to measure to prove or disprove our impact? Who wouldn’t want us knowing the true outcome of our campaigns? 📣 Integrated Marketing Campaigns - WHAT WE ASK: What process do we follow? Who needs to talk to whom? When should we collaborate? WHAT WE SHOULD BE ASKING: Do our teams even want to work together? If not, what’s stopping them? Do campaign leaders understand all our integration points? 💻 Technology- WHAT WE ASK: What are the top tools in the market? What’s the total cost of ownership? WHAT WE SHOULD BE ASKING: What problem are we actually trying to solve? What are our real use cases? What do the people who use this tool think? 👥Talent & Culture- WHAT WE ASK: How do we attract the best talent? What’s our EVP? Should we offer free lunch? WHAT WE SHOULD BE ASKING: Are our leaders the type of people others want to work for? Do employees feel respected? Do they want to come to work, and do we offer psychological safety? I could go on forever... If we want meaningful transformation, we need to ask the right questions. It’s about digging deeper, thinking harder, and stepping outside the charade we often find ourselves in. Change starts with the right conversation. #Transformation #Leadership #MarketingInnovation #ChangeManagement

🚀 Unlock the Future of Business Strategy with Monitoring and Evaluation 🚀 In today’s fast-paced world, data is king—and the key to unlocking long-term success lies in how we use it. Our latest blog explores how effective Monitoring and Evaluation (M&E) are transforming business strategies, turning raw data into actionable insights that drive growth and resilience. Whether you’re looking to stay ahead of market changes, innovate with customer-centric solutions, or measure impact beyond the numbers, M&E offers the tools to do it all. 💡 Ready to future-proof your business? Dive into the blog and discover how M&E can elevate your strategy. 👉 https://lnkd.in/d8d7wwAr At Interact, we specialize in helping businesses harness the power of M&E for lasting success. Contact us today for a chat on how we can support your journey to the next level. #BusinessStrategy #DataDriven #Innovation #MonitoringAndEvaluation #FutureOfWork #Leadership #CustomerCentric #GrowthStrategy #InteractRDT

Couple of thoughts as we understand the GTM in detail. 1. While the GTM strategy and frameworks detailed below talk of Customer Acquisition, do they help in renewals as well? 2. A great GTM Strategy also stands on the foundation of good "Deal Qualification", that needs to drill down one level beyond the "Who" in the above framework. What are your thoughts on these? RevGenAIe's simple but effective PDR - Framework that stands for Process-Discipline-Rigour can help our clients manage the GTM strategy better.