When Will the Olympics Finally Shine a Light on Africa? 🌍
The allocation of the 2032 Summer Olympic Games to Brisbane 🇦🇺 and the potential double award for the 2030 and 2034 Winter Olympics do raise questions about the traditional bidding process.
Here's how it looks:
- Brisbane 2032: Brisbane was chosen in 2021 through a "targeted dialogue" process, a shift from the traditional applicant city model.
- 2030 & 2034 Winter Games: The IOC is considering awarding the hosting rights for both the 2030 and 2034 Winter Olympics at the same time, to the French Alps 🇫🇷 and Salt Lake City 🇺🇸 respectively.
These changes spark a lot of discussion around fairness and global representation. Will this approach give established locations an advantage over potential new hosts? Does it make it harder for regions like Africa, which haven't hosted the Olympics before, to get a chance?
The hope behind these adjustments is to reduce costs and ensure successful Games. However, it's important to balance that with giving new regions a fair shot.
The International Olympic Committee (IOC) has spoken of a desire to see the Games hosted in Africa. With growing infrastructure and a passionate sports fanbase, the continent is more than capable of delivering a world-class Olympic experience!
Several countries have already expressed, more or less formally, some interest in hosting the 2036 Summer Olympics, including:
- Indonesia 🇮🇩
- India 🇮🇳
- South Korea 🇰🇷
- Hungary 🇭🇺
- Turkey 🇹🇷 (which has tried so many times…)
- Mexico 🇲🇽
- Qatar 🇶🇦
Even if the traditional bidding process resumes, African nations will face a competitive field.
With the changing landscape of the Olympic bidding process, how can we ensure Africa has a fair shot at hosting the Games in the future?
#Olympics #HostCities #Africa #sportbusiness
