Serving Seniors’ Post

Let’s change how we age 💜 This thought provoking new campaign by Age UK starts by asking the difficult question of why we value old objects over old people. Sadly research has shown that older people live in a society that they feel doesn’t value them. One of my favourite people to spend time with is my elderly father. He’s a young at heart 80 year old who inspires me every day and is simply one of my all time favourite people. He’s only just given up his road bike (with cleats for those that know!) and windsurfing after a hip replacement. My teenage kids choose to spend time with him including going out for dinner with him without me, phoning him for advice, chatting to him at all hours, sense checking life decisions with him. He still looks after his own garden without any help. Helps the ‘elderly’ (as he calls them) out in his village with shopping and driving them to appointments. Builds stuff. And I don’t just mean IKEA flatpack! Takes the most amazing wildlife photos. Walks miles every day. Travels far and wide. Embraces social media. Dances and sings to the ‘modern’ stuff. He is also a terrible tease and tells dreadful jokes but you can’t have it all. 🤩 He is quite simply the very best example of why age is but a number. If you met him you would understand why this brilliant campaign resonated with me and why we need to challenge outdated views and promote inclusivity and support for older people. Who is that person for you? The one who reminds you that you are only as young as you feel? That age does not and should not define us. #ageuk #inclusivity #changinglives #olderpeople #fundraising #campaign #charity #HiggsLLP Higgs LLP

What a great new campaign by Age UK. If only we'd understand the immense value in aging and older people, and looked after them with such care as antiquities. I spent as much time as I could with my grandma and won't regret one second of it- only the ones we didn't have. The same goes with spending time with my dad: he has so much to give even at 76. Be there for the elderly, not just if they are ill or in need, and not just when you have a bit of time or want something, but always: they are valuable and need to be treated as such.✨ If only we understood when we were young the real meaning of growing up and growing old: to take responsibility for our actions in society, to become human beings that really show up for themselves and for others with love, neither at the expense of the other. To not treat ill people and our elderly like damaged goods. 💎 Don't take time with elder people for granted, because one day there is no tomorrow. #agingsociety #oldergenerations #humanity #society #learning Age UK

Age UK is absolutely right to highlight the need for a change in societal attitudes around ageing and older people and pointing to the high prevalence of ageism in this country. Ageism lies at the heart of the barriers to employment, the reduced quality in healthcare and the restrictions to community life many of us experience as we age.    Becoming ‘old’ is something we should all be able to aspire to do and so ageism is the prejudice against our future selves. And as self-defeating as it is on an individual level, its widespread prevalence in our country means we are also failing to fulfil our potential as a nation.      The more voices that speak out and challenge ageism and negative attitudes and behaviours towards ageing and older people, the sooner we can end its harmful impact on society and individuals. It is time to remove the barriers which stop older people from realising their full potential and contribution to society so that we can all hope to age without limits in the future.   This is why we launched Age Without Limits: a campaign that aims to change the way we all think about ageing and to support a growing movement of people and organisations working to make society more age-inclusive.

"Why do we value old objects over older people?" Why indeed. It's a powerful question and a powerful ad. I know there are great organizations in Canada like AGE-WELL NCE Inc. ,CanAge and Canadian Association of Retired Persons - CARP, but what are we doing as a society? Fantastic, provocative ad that will hopefully get people---including governments, employers and the wider community talking. #aging #agediscrimination #olderadults #socialsafetynet #endbias #seniors

“Why do we value older objects over older people?” This is a thought-provoking question from Age UK and excited for this new campaign. Ageism has become a key theme in my PhD journey. It has shocked me how ingrained it is in our day-to-day lives. Navigating this issue is in everyone’s best interests—from community, business, and education. We need to do more to support an ageing population globally. 🇬🇧 1.9 million older people live in poverty in the UK. 🇦🇺 In Australia, more than one in four older Australians live in poverty. People aged 65 years and over make up seven per cent of the homeless population (according to Human Rights Government statistics). 📊 Checking and understanding our individual implicit biases is important, as even the loveliest of people may carry some. Education, openness, and civility are key to challenging these biases without creating a sense of ‘otherness’. 📕 One book I can thoroughly recommend for understanding our implicit biases is by Dr Becca Levy: “Breaking The Age Code.” This is a holy grail for understanding ageing, ageism, and what we can do about it. Additionally, there are some fantastic female writers here in Australia addressing ageism through their writing: ✍️ You're Covered in Wrinkles: You're No Longer Interesting - The Books Making Ageing Women Visible (https://lnkd.in/gBPDYABG) #OlderPeople #Ageism #Ageing #HumanRights #Generational #Intergenerational #Community #Civility #Compassion #BreakStereotypes #Education #Business #SocialJustice #Diversity #Inclusion #AgeDiversity #ImplicitBias #ChallengingAgeism #WomenWriters #LifelongLearning #unitedkingdom #Australia

📈 Enhancing Donor Retention: Strategies for Year-End Success 📈 As Q4 arises, it is a crucial time for nonprofits to focus on donor retention. Engaging with your supporters effectively can help secure their continued involvement and support into the new year. 🥳 #DonorRetention #NonprofitFundraising #YearEndGiving

Age UK is absolutely right to highlight the need for a change in societal attitudes around ageing and older people and pointing to the high prevalence of ageism in this country. Ageism lies at the heart of the barriers to employment, the reduced quality in healthcare and the restrictions to community life many of us experience as we age.    Becoming ‘old’ is something we should all be able to aspire to do and so ageism is the prejudice against our future selves. And as self-defeating as it is on an individual level, its widespread prevalence in our country means we are also failing to fulfil our potential as a nation.      The more voices that speak out and challenge ageism and negative attitudes and behaviours towards ageing and older people, the sooner we can end its harmful impact on society and individuals. It is time to remove the barriers which stop older people from realising their full potential and contribution to society so that we can all hope to age without limits in the future.   This is why we launched @AgeWithoutLimits: a campaign that aims to change the way we all think about ageing and to support a growing movement of people and organisations working to make society more age-inclusive.

Agility Meets Insight: How Generational Strengths Transform Organizations. Absolutely! Organizations that recognize the unique value of experience truly set themselves apart. History has shown that experienced professionals bring critical insights and resilience, while young people contribute fresh perspectives, tech-savvy skills, and relentless energy—creating an incredible balance of wisdom and innovation. For example, when Paul English co-founded the travel startup Lola.com at 52, he combined his industry knowledge with the energy of younger team members, resulting in a rapid market entry and competitive edge. Similarly, Lynda Weinman co-founded Lynda.com in her 40s and grew it into a top-tier educational platform with the help of recent grads skilled in tech and media. This dynamic mix led to LinkedIn acquiring Lynda.com for $1.5 billion when she was in her 60s. Another great example is Ray Kroc, who joined McDonald’s at 52 and partnered with young franchisees eager to build something iconic. Their combined forces transformed McDonald’s into a global powerhouse. The same was true at Facebook, where Mark Zuckerberg, fresh out of college, built the platform alongside experienced advisors like COO Sheryl Sandberg, whose years of business acumen played a pivotal role in Facebook’s long-term strategy. When experienced professionals and young innovators join forces, the results are truly transformative. Every decade of experience brings vision and strategy, while young talent brings creative solutions and agility—a combination that any organization would be fortunate to have!

Ageism operates at the lower and upper end of the age spectrum. In my opinion it’s one of the most difficult EDI protected characteristics to protect.

“Why do we value older objects more than we value older people?" – a powerful message from Age UK that challenges us to rethink our priorities. At Wifinity we're committed to promoting digital inclusion and empowering later living properties. In today's world, connectivity is not just about convenience—it's about ensuring that every resident, no matter their age, has the opportunity to stay connected, engage with loved ones, and access essential services online. Our approach focuses on: 1️⃣ Supporting your sustainability goals with future-proofed tech solutions. 2️⃣ Providing a seamless corporate and residential network backed by our own IT experts. 3️⃣ Offering an uncontested internet service that ensures uninterrupted connectivity. 4️⃣ Delivering a full community engagement program to help residents not only get online but stay supported as they navigate the digital world. Reach out directly to me, and let's discuss how managed internet connectivity is transforming the later living sector—helping operators attract tenants, improve both resident and employee satisfaction, and enhance resident well-being. https://lnkd.in/efuu5YcA #DigitalInclusion #LaterLiving #RetirementLiving #Sustainability #TechForGood #ResidentSatisfaction #ConnectedCommunities #EmpoweringAging