Seth Berk’s Post

With less than three weeks until the US Presidential Election, and polls suggesting a virtual 50-50 split, digital advertising has become one of the most critical tools for both the Harris and Trump campaigns. Our latest Digital Advertising Report: US Presidential Election 2024 offers a comprehensive analysis of digital ad spend, creative strategies, website engagement data, and audience insights through each event of this historic election cycle. Want to cast your vote early? Ｑ: Of people exposed to political ads in Q3 2024, what app category ranked 1st in Total Share of Time Spent for that audience? 📸 Photo & Video category 📺 Entertainment category 🛍️ Shopping category 📲 Social Networking category 🧩 Games/Puzzle category The data doesn’t lie. VOTE the emoji in the comments below, and don’t forget to download the full report here: https://bit.ly/4feFiqg #PoliticalAdvertising #DigitalAdvertisingInsights #USPresidentialElection #Election2024

With less than three weeks until the US Presidential Election, and polls suggesting a virtual 50-50 split, digital advertising has become one of the most critical tools for both the Harris and Trump campaigns. Our latest Digital Advertising Report: US Presidential Election 2024 offers a comprehensive analysis of digital ad spend, creative strategies, website engagement data, and audience insights through each event of this historic election cycle. Want to cast your vote early? Ｑ: Of people exposed to political ads in Q3 2024, what app category ranked 1st in Total Share of Time Spent for that audience? 📸 Photo & Video category 📺 Entertainment category 🛍️ Shopping category 📲 Social Networking category 🧩 Games/Puzzle category The data doesn’t lie. VOTE the emoji in the comments below, and don’t forget to download the full report here: https://ow.ly/Ebs830sHAOf #PoliticalAdvertising #DigitalAdvertisingInsights #USPresidentialElection #Election2024

🚀 2024 Political Ad Spending Eclipsing $10B For First Time As we approach the 2024 elections, the political ad landscape is set for groundbreaking spending and potential headwinds to digital media spending (for everyone else). According to Insider Intelligence's 2024 Political Spending Forecast. - Spending to Surpass $12.3B: hitting an all-time high - 28% Digital: A significant shift with nearly a third of budgets going digital This influx will likely increase ad costs across the board, compounded by the Q3 cutoff of third-party cookies by Google, disrupting ad efficiency. It's good to play your hedges now 🛡️ Potential Hedges: - Focus on ad markets that have reduced CPM cost exposure like affiliate and influencer marketing. - Invest in owned media such as email, content, and shoppable video - Explore alternative investments of marketing dollars and resources such as focusing on the optimization of your marketing technology stack (resetting, adding, subtracting) #PoliticalAdSpending #DigitalMarketing #Elections2024 #MarketingStrategies

🚨 The 2024 U.S. presidential campaigns strategies on social media! Recent insights from Bellingcat reveal very different strategies from Kamala Harris and Donald Trump on Facebook and Instagram. 📊 Harris’ ads referenced Trump more than her own name, signalling a direct approach and spent US$113 million on Meta ads. Meanwhile, Trump stuck with “Make America Great Again” messaging and only splashed US$17 million in total on Meta ads. Check out Meta’s Ad Library for a firsthand look at the data driving digital campaigns. https://lnkd.in/dCCXipHZ #PoliticalMarketing #US2024 #SocialMediaStrategy #MetaAdLibrary #CampaignInsights #DigitalMarketing #Bellingcat #SocialImpact

Q4 Growth Trends ✅ The election didn't increase advertising costs (CPMs) as much as anticipated. Historically, elections = higher costs/lower ROI for advertisers as as political parties spend heavily on marketing, increasing the costs for everyone else. Election spend is still high - the estimated cost will be ~$15B (2024) vs. ~$18B (2020), $8.5B (2016) OpenSecrets. But despite big marketing budgets, why hasn't this increased national CPMs? Sophisticated advertisers are moving away from traditional, mass media "spray & pray" tactics and leveraging data to create audiences and better inform targeting. Correspondingly, I can't imagine what the CPMs in PA are right now... ❌ Consumer spending is muted. While advertising costs are not a high as anticipated (pro), consumer spending is down (con). Companies I speak to are still expecting (hoping?) for growth vs. 2023 heading into Black Friday but are seeing muted consumer spend before the election. What other trends are folks seeing? #growth #marketing #CMOs #VCs #PE

Amidst the escalating momentum of the 2024 election cycle, political advertisers dominate the conversation, leaving non-political counterparts grappling with relevance. Projections indicate a staggering $16 billion in political ad spending, amplifying the challenge for all advertisers to stand out amidst the political noise. Let's strategize together on how to differentiate your brand and maintain visibility in this crowded landscape. #Advertising #2024Election #MarketingInsights #Simplifi

Every four years, the US Presidential Election and the Olympics combine to boost ad spending – but this year is different. Not in the sense that there’ll be any less spending. In fact, EMARKETER are predicting a 57.2% growth spurt in total US ad spend this year compared to four years ago – nearly $390 billion worth! But brand safety is on many more marketers' minds this year. The US General Election – and many other general elections alongside it – are coinciding with fears of AI-generated misinformation flooding the net, especially social media. As I pointed out in a previous post, 47% of users find a brand’s integrity is compromised by being adjacent to misinformation. So here’s what brands should bear in mind: ✅ Misinformation isn’t strictly relegated to social media. The open web, where users spend 76% of their time, is at risk too. ✅ Choose your advertising platform carefully. At ShowHeroes we hand-pick every publisher we work with and partner with Integral Ad Science and DoubleVerify to ensure utmost brand safety and suitability for all of our partners. ✅ Be vigilant! Have a crisis plan in place and be ready to respond instantly and decisively. Got any more tips for the year? Drop them in the comments! 👇 #brandsafety #digitaladvertising #digitalmarketing #ShowHeroesGroup

Being efficient with advertising dollars is critical for most campaigns! If you are launching a campaign it one of the MOST important things you need to ensure is that you are reaching your target audience with accuracy. The extensive voter data and geotargeting capabilities through Choozle can connect your campaigns with accurate voter files in combination with congressional maps to ensure you are reaching the right people for your campaign.  #LetsTalk https://lnkd.in/g4m3bskB

The one and only Nina Dans with a complete breakdown of what to expect with advertiser costs as we head into election season. Check it out here ➜ https://lnkd.in/gBfWiYXj We have a full list of recommendations to leverage on Paid Search, Display, Paid Social, and Brand Safety as a whole

Online political advertising is evolving rapidly. According to The Guardian’s Jim Waterson, the once-feared #microtargeting is now seen as ineffective. Platforms like #Facebook have limited these tactics, favouring broader, performance-based advertising. For instance, the Conservative party’s “80/20” strategy focuses on the closest races, a shift from microtargeting to more strategic spending. As political conversations move to private channels like #WhatsApp and dynamic platforms like #TikTok, tracking and engaging voters requires new approaches. These changes present fresh opportunities for innovative and responsible digital marketing. Let me how how you use private channels for your own marketing campaigns. https://lnkd.in/eDkzbaEA