ShareYaarNow’s Post

The Role of Event Professionals in the Marketing and Brand Ecosystem How do brands work with event professionals? Do you think brands work with event profs in the best way that they should? Or could? Event professionals play an incredibly important role in the marketing and brand ecosystem. Event (experiential) marketing is becoming an increasingly important part of overall marketing strategy. When brands use event marketing, they can: -    Engage their audiences in more meaningful ways -    Create communities -    Give their audiences new experiences -    Increase sales -    Create brand ambassadors -    Build their brands Further to my earlier article: ‘The CV of an Event Marketer’, when you look at job ads for event professionals, you see the following job titles: -    Head of Delivery -    Meeting Planner -    Activities Director -    Senior Producer -    Project Manager -    Event Coordinator -    Event Specialist -    Client Services -    New Business -    Event Manager And other titles. As an event professional, what’s your preferred job description? I think event professionals are given titles according to how they are perceived. Whether the job opening is: -    In-house for a corporation -    In a marketing agency -    In an event management company -    In a government organization Each of these organizations probably perceive the role of an event professional differently and hence the different job titles. If brands better understood the usefulness of event marketing to their brands, then they would probably perceive the role of event professionals differently and how best to work with them to grow their brands. Link to full article in the comments. #eventprofs #eventmarketing #brands #shareyaarnow

  • The Role of Event Professionals in the Marketing and Brand Ecosystem: ShareYaarNow

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