SharpEnd / io.tt’s Post

In today’s world, customers don’t just buy products—they connect with experiences. Tarkeeb Lab helps you craft brands that resonate, inspire, and stay unforgettable. Let’s design your success story! Ready to make an impact? Start here: info@tarkeeblab.com #TarkeebLab #BrandExperience #MarketingExperts #TransformYourBusiness

My US colleagues Jorge Aguilar and Chris Fosdick have recently launched PA Consulting's inaugural Brand Impact Index into the world. Based on research with 7000 US consumers, it makes the case that brands that grow ultimately put people at the heart of how they innovate, deliver on CX and communicate. Music to my ears as an Insight person. Take a look here to find out more, and which US brands come out on top: https://lnkd.in/gpvWMr_G #insight #customercentricity

✨🌟Unlock Your Brand's Potential with VML's Strategic Expertise!🌟✨ Discover how VML's Strategy capability drives growth for clients like OREO! ⭐Our Secret Sauce: 👉Depth of expertise in brand, experience, and commerce strategies 👉Integrated approach connecting BX, CX, and CO ⭐Case Study: OREOCodes - leveraging milk purchases to drive OREO sales! ⭐What sets us apart: 👉Expertise across practices 👉Connected brand model Ready to win in the market? Let's connect and explore how VML's Strategy can propel your brand forward! #VML #Strategy #BrandGrowth #MarketingExpertise #ConnectedBrand #CommerceExperience

We hear a lot about competition in business. Competition is not just inevitable but also beneficial. It drives innovation, pushes for better quality, and ultimately serves the consumer. Understanding the types of competition—direct, indirect, and potential—can empower businesses to strategize effectively and carve out a unique position in the market. Whether it's the direct rivalry between fast-food giants or the indirect competition from different entertainment platforms, each form shapes the way companies operate and evolve. Embracing competition as a catalyst for growth can lead to improved products, services, and customer experiences. #BusinessCompetition #MarketStrategy #Innovation

A brand’s purpose is more than a mission statement—it’s the "why" behind the "what." It’s the north star that guides every decision, from product innovation to community impact. At #BeyondBrands, purpose is at the core of everything we do. Purpose is what sets brands apart in a crowded market. It creates deeper connections with consumers who align with your values and choose your brand not just for what you sell, but for what you stand for. Learn more about  our second “P” in our Quintuple Bottom Line® from Eric Schnell via the video below.

I’ve fallen prey to the feature trap and the results were always meh… here’s how I escape it when thinking about new products. Features? They're just what a product *has*. Benefits? They're what you *get* from those features. To really make a splash, benefits should be: 1. Measurable 📏 2. Easy to explain 💬 3. Simple to get 🙌 4. Totally desirable 😍 Remember, it's all about what it does for you! ----- Enjoying these posts? Don't miss out! Click the 🔔 on my profile, I post every day around 7 central. And be sure to follow me for the latest and greatest. #innovation #consumerproducts #brandbuilding #brandidentity #positioning

Elevate your digital presence 🌎🚀👇

In today's oversaturated market, brands are locked in a constant battle to capture consumer attention and imagination. Marketers know all too well that to truly resonate, their products must stand apart from the competition. However, achieving meaningful differentiation is easier said than done.Too often, brands get caught up in incremental innovations or minor tweaks that, while noteworthy within their product category, fail to create a lasting impression on customers bombarded by choices. The harsh reality is that truly breakthrough ideas that subvert category norms and defy conventions are rare. It's one thing to call for brave, disruptive marketing from the outside. But once you've torn up the traditional playbook, what then? How does a brand craft an identity and messaging that transcends its product category to captivate people's imaginations genuinely? #digitalmarketing #paidmedia #marketing

There’s more to engaging customers than just throwing stats and logic at them. Read how The Think Tank combines emotion with reason to develop impactful brands: https://lnkd.in/e--MQCNH #B2BBrand #BrandAwareness

From commerce-led to experience-led. How to differentiate by selling a transformation versus pushing a product.