Shift Cycling Culture’s Post

Label acknowledges the conflict between upholding environmental responsibility and producing high-performance cycling apparel. We recognise our obligation to foster lasting environmental and social improvements and sustainable practices within our sport. Our aspiration is to become an industry leader in sustainable practices and reporting. We are embarking on a challenging journey to achieve a balance between environmental stewardship and the cycling wear we produce. A crucial step in this endeavour is to establish clear organisational priorities and hold ourselves accountable to our commitments. As a young brand we know we cant make the impact we want to right now, but that doesn't mean we must not take ownership of every choice we make, from the fabrics we source to the events we organise, even down to the coffee we drink. Along this journey we will hold ourselves accountable to our targets, and make informed decisions. To help us measure our business's impact, we have joined KnowESG a reporting platform for sustainability. With their initiative to provide transparency. The expertise of this organisation will assist us in establishing a baseline for identifying impact hotspots in our supply chain and developing strategies to address them and find the right providers on our journey. https://lnkd.in/ddrca6NY

Revolutionizing Golf Apparel with Coolcore at PGA Show 2024!   Coolcore was in the spotlight at the 2024 PGA Show. Featured in an article by The Technical Center (read the article here: https://lnkd.in/ekMvUH2R), they showcased our cutting-edge sustainable fabrics for golf apparel. Amidst the bustling event, we stood out as a leader of innovation and sustainability. Our commitment to sustainability was front and center, with their chemical-free thermoregulation fabric collection standing out. Crafted from recycled materials and no harmful chemicals, these fabrics offer top quality, comfort and performance. Moisture-wicking and quick-drying properties make Coolcore fabrics ideal for golfers seeking peak performance in any weather condition. Offering relief from the heat, our fabrics ensure cooling and comfort on the course. By reducing the global impact of textiles on the planet, Coolcore is not just redefining golf apparel but also setting a new standard for sustainable fabrics. We remain dedicated to environmental responsibility, maintaining our vision for a greener future in performance fabrics. At Coolcore, sustainability isn't just a trend; it's a way of life. Join us in embracing eco-friendly innovation and revolutionize the way golf apparel is made! #Coolcore #global #sustainability #Comfort #chemicalfree #innovating #athleisure #Coolingfabric #comfortandstyle #sustainability #pga #pgashow

Pioneering brand VAUDE was instrumental in establishing “outdoor” as a concept and clothing category in the 1990s. Today, the brand continues to succeed in the market for outdoor gear but it is perhaps best known for leading the way in environmental sustainability. The brand operates the Green Shape certification programme which verifies the sustainability of products against extremely stringent evaluation criteria. Verified products must be repairable, recyclable and made with more than 50% bio-based or recycled materials. Also, the brand has formed a number of partnerships with major players in the chemicals industry to develop innovative materials made using bio-waste and bio-monoethylene glycol (bioMEG). https://bit.ly/4fHEKcK VAUDE #vaude #sustainability #sustainable #outdoor #outdoorgear #cycling #mountaineering #hiking #apparel #moutainsports #outdoorsports #sporting #CSR #ESG #bluesign #recycled #biobased #biowaste

The fashion industry's push toward sustainability is not just a trend but a vital transformation driven by consumer demands and ethical needs. ✨ Below are three practical takeaways for brands to genuinely commit to sustainable practices: ✅ Use sustainable materials: With 67% of consumers rating sustainable materials as crucial in purchasing, integrating eco-friendly fabrics and recycled materials is essential. ✅ Promote transparency: Consumers appreciate brands' transparency about their sustainability practices. Clear communication about the supply chain and working conditions builds trust and loyalty. ✅ Innovative Campaigns: Engage audiences through meaningful campaigns highlighting sustainability efforts, such as using influencers to connect with younger consumers and promote conscious consumerism. Each step aligns with global sustainability goals and improves brand image and customer engagement. Let's make fashion future-friendly together! #SustainableFashion #EcoFriendly #FashionRevolution #BrandTrust #EthicalFashion #ConsumerEngagement

𝐑𝐮𝐧𝐧𝐢𝐧𝐠 𝐢𝐧 𝐂𝐢𝐫𝐜𝐥𝐞𝐬: 𝐄𝐦𝐛𝐫𝐚𝐜𝐢𝐧𝐠 𝐂𝐢𝐫𝐜𝐮𝐥𝐚𝐫 𝐆𝐞𝐚𝐫 𝐟𝐨𝐫 𝐚 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐑𝐮𝐧 🌿👟 Running with circular gear is not just a dream – it's possible and it's happening now. From subscription models to sustainable materials, the shift towards reducing waste in running gear is gaining momentum. As a runner, I hit the pavement for a half #marathon twice a year, which means plenty of time spent training outdoors. But I'm also a #circulareconomyenthusiast, striving to transition my gear to brands that prioritize sustainability and circularity. My top picks? Houdini Sportswear for running jackets, runamics GmbH for cradle-to-cradle running shirts, and On running's CyclOn shoes. I’m now on my 3rd cycle with the Cloudneo shoes, and it feels great to know my gear is part of a larger, circular system. These products are built to last or be reused, combining quality with a commitment to the environment. Sure, circular products might have a higher price tag, but I’d rather invest in sustainable business models than contribute to the throwaway culture. Running is about moving forward, but let’s do it in a way that leaves a smaller footprint. When will you start your journey as a circular runner? 🏃♂️♻️ #CircularEconomy #SustainableRunning #RunWithPurpose #EcoFriendlyGear #sustbiz #svcm #SustainableBusiness #CircularElectronics #SustainableElectronics

I think we're set to see more buy-back, second life and repair programmes working their way (before establishing themselves) in our supply chains. Personally, I'm a big fan of #preloved goods. 🚴♀️ How will it impact the warehouse floor? I enjoyed listening to this episode from Catherine Weetman's Circular Economy Podcast, where she interviews Chris Allen from Decathlon UK, about how customers are trading in old gear. #reuse #rethink #logistics #circulareconomy #warehousing

Custom-Made Cycling Wear: A Winning Combination. Haltex offers custom cycling wear tailored for Sport Brands, Cycling Teams, Events, and Enthusiasts. Here are the key #benefits: ✔ Enhanced #Fit and #Comfort → Tailored #Performance: Custom gear fits perfectly, boosting comfort and reducing chafing. → #Design Features: Include specific elements like extra padding and specialized materials. ✔ Unique #Branding and #Identity → Aesthetic Appeal: Reflect your team’s #personality and colors. → #TeamUnity: Cohesive looks foster belonging and pride. ✔ Control Over #Quality → High-Performance Fabrics: Choose materials that meet your needs for moisture-wicking and durability. → Manufacturing Oversight: Direct collaboration ensures quality craftsmanship. ✔ #Customization for Specific Conditions → Weather-Ready: Design for varying climates with appropriate fabrics. → #Functional Add-ons: Include extra pockets, zippers, or reflective features. ✔ Cost-Effectiveness → #BulkOrder Savings: Enjoy discounts when ordering directly. → Long-Term Value: Durable custom gear provides better value over time. ✔ Branding and Sponsorship Opportunities → #Sponsor Visibility: #CustomKits are ideal for displaying logos. → #Professional Image: High-quality designs elevate your brand’s presence. ✔ Performance Enhancements → Aerodynamic Benefits: Improve speed by reducing drag. → Optimized #Padding: Enhance comfort for longer rides. ✔ #Sustainability Options → Eco-Friendly Choices: Use sustainable materials to support environmental goals. ✔ #DirectManufacturer in Europe - #Haltex Support → Quick Adjustments: Easily make design tweaks and test #prototypes. → Ongoing Partnership: Benefit from continuous support as needs evolve. #CustomCyclingWear is an excellent way to enhance performance, comfort, and brand visibility! #SportswearManufacturer #Teamwear #CustomApparel #ActivewearProduction

Into cycling and sustainability? Spend 5 minutes today watching this video from Velor about their big achievement to make new #cyclingapparel from old #jerseys. I have heard so many times over the last few years that cycling jerseys and other garments cannot be recycled because of the mix of materials. Tom Leezer and his team took on the challenge - this video tells their story. #circular #circulareconomy Circular Cycling #circularrevolution #sustainability #bikes #apparel

It will be interesting to see how these numbers evolve as innovations from super shoes in racing continue to cascade down into training shoes for new amplified experiences.

Strong branding isn't just about looks; it's about building a story that resonates. 🚴♂️ Dego Cycle's branding captures the essence of every ride—adventure, freedom, and passion. Elevate your brand's journey with design that speaks! #Branding #Cycling #Design"