Shift Cycling Culture

As the year draws to a close, we are very happy to announce that we will be extending our Board with two non-Executive Directors, to support Shift in the next steps of building our organisation and scaling our impact: welcome Rachel Fenton PhD and Mike Bascombe! Apart from being an expert in tackling regulatory and accounting challenges Rachel Fenton PhD, currently Director at Alvarez & Marsal, brings a deep understanding of the unique demands and governance of growing organisations, which has already proven extremely valuable. It goes without saying she is also a passionate cyclist: "As a longtime keen cyclist and outdoor enthusiast living in Switzerland I see the impacts of man-made climate change every day. Local rides take in glaciers that are disappearing and longer summers highlight a temperature rise double that of the global average. For me therefore, joining the board of Shift Cycling Culture is an opportunity to make real, visible impact in my own backyard and to join a team of passionate individuals doing a lot with not much. I am excited to see Shift as an organisation and the cycling industry as a whole mature and face the global climate challenges head on." With his extensive sustainability experience, currently leading the ESG and Sustainability practices at VantagePoint Consulting, Mike Bascombe offers invaluable insights in the confluence of sustainability, technology and finance to create long term value: "I am honoured to join the Board of Shift Cycling Culture, a global movement at the forefront of driving climate action in the cycling world. Together, we aim to inspire change, foster collaboration, and champion sustainability across this industry we all love. It’s a privilege to contribute to shaping a future where cycling not only connects people with their passion but also supports a healthier planet." This Board extension is another important step forward in our 5-year existence, and we’re excited to see the ripple effects of their contributions in the months and years to come. Please join us in giving Rachel and Mike a warm welcome to the Shift community! [Please note that the Shift Team will take a break from 21 Dec - 6 Jan 2025. We look forward to seeing you in the new year, and wish you a wonderful festive season both on and off the bike 🌲 🚵♀️ ] #ScalingImpact #BoardOfDirectors #ClimateAction

Our favourite annual event is coming closer - don't miss to be part of it. From 5-6 February 2025 we are bringing together environmental enthusiasts and experts from across the cycling industry for our third Shift BARCAMP. This isn't your typical conference - YOU set the agenda and everyone has the chance to shape the day by bringing forward topics they’re interested in. It’s a collaborative space for exchanging ideas, tackling challenges, and sharing insights across diverse perspectives. And to enjoy a bike ride together. Who should attend? People from cycling companies of all sizes and across all divisions. We also encourage grassroots organisations, freelancers, and anyone passionate about creating a more sustainable cycling world to join. Only limited seats are available. Find out more and register here: 👉 https://lnkd.in/gjqhPV54 #barcamp #sustainability #netzero #circulareconomy #climateaction #climatechange #cycling #cyclist

The free Climate Action Training Course, we originally launched in English at the end of October, is now also available in Mandarin and Vietnamese.   Developed in collaboration with companies from the cycling industry, this online course provides valuable insights and resources for anyone in the cycling sector looking to understand and address the industry’s impact on climate change.   This course is not only a resource for individuals but also an effective tool for organisations to engage with their suppliers and to help tackle supply chain emissions.   By the end of this training, participants will be able to: 🔍 Identify sources of greenhouse gas emissions ✍️ Collect data in order to measure your Corporate Carbon Footprint 📉  Set reduction targets and track progress 🌱 Implement low-carbon solutions for energy efficiency and renewable energy   We encourage you to invite your teams and business partners to explore this free training course and build the knowledge and skills to take meaningful climate action. Find out more and access the course here: https://lnkd.in/grxCsekK #netzero #climateaction #climatechange #cycling #cyclingindustry #cyclist #sustainability

SHIFT BARCAMP 2025: REGISTRATION NOW OPEN We are excited to announce the dates for our third Shift BARCAMP, taking place from 5-6 February at the Riese & Müller GmbH Headquarters in Mühltal, Germany. Building on the success of 2023 and 2024, the Shift BARCAMP is where you set the agenda - participants bring the topics, and together we create a dynamic program on the day. The Shift BARCAMP brings together environmental enthusiasts and experts from across the cycling industry, offering a platform to: 👊 Connect with like-minded individuals 💡 Inspire and be inspired 🤝 Collaborate on tackling key sustainability challenges 🚴 And, of course, enjoy a ride together! Find out more and register here 👉 https://lnkd.in/gjqhPV54 Seats are limited! #cycling #cyclist #sustainability #climateaction #climatechange #circulareconomy #barcamp

Our 2024 Climate Action Pulse Check shows that 60% of industry representatives are feeling optimistic about the cycling industry's progress on sustainability. This Wednesday at our annual COP Industry Meetup, we’ll take a closer look at what’s driving this optimism. You’ll hear directly from companies like Apidura, Brompton Bicycle, Escape Collective, Hunt Bike Wheels, and Quality Bicycle Products about how they’re integrating climate action into their products, services and organisations. And we want to hear from you! How optimistic are you feeling about where we’re headed? Whether your company is just starting its climate journey or well on its way, this interactive meetup is a chance to: 👊 Connect with peers 🔍 Share ideas and insights 💡 Learn from inspiring stories   Who is this meetup for? Anyone working within the cycling industry Check out the full program and speaker lineup, and secure your seat here: 👉 https://lnkd.in/g4XZfFB4 Read the full Climate Action Pulse Check for the Cycling Industry here: 📉 https://lnkd.in/eiAex9W4 #climateaction #climatechange #circulareconomy #innovation #sustainability #cycling #cyclist

Every year, as the global Climate #COP29 takes place, we take stock on where we are with climate ambitions and action in the cycling industry together with our community.   Join us for our fifth annual Shift COP event on 20 November, to learn about and discuss in breakout sessions some of the latest sustainability-driven product innovations and initiatives from across the cycling world.   This year’s topics include: 💡 company culture and knowledge building 🔧 product innovation 📢 communication about sustainability 👊 collaboration   Whether you’re just starting or looking to strengthen your climate strategy, this is a great chance to connect, celebrate accomplishments, and learn from each other.   Speakers include: - Will Carleysmith, Chief Design and Engineering Officer at Brompton Bicycle - George Huxford, General Manager at Apidura - Paul Zeigle, Product Sustainability Manager at Quality Bicycle Products  - Suvi Loponen, Tech Editor at Escape Collective - John Marchment, Chartered Materials Engineer at Hunt Bike Wheels   Find out more about the program and how to register here: 👉 https://lnkd.in/g4XZfFB4   Who is this meetup for? Cycling industry & sport representatives   #netzero #climatechange #climateaction #cycling #cyclist #sustainability

Join us for an interactive industry meetup on 13 or 14 November where we’ll introduce the recently launched free Climate Action Training Course for the Cycling Industry. In this meetup, we’ll: 💡 Walk through the course structure and highlight some of the resources available to you 🎯 Talk about how this training can support your organisation’s climate efforts 💪 Discuss how, together, we can use this initiative to drive climate progress across the industry   We’ll also hear from Tony Hung, Supply Chain Sustainability Manager at New Balance, on lessons learned from rolling out a Climate Action Training Course for Fashion with their suppliers, and how it’s sparked greater collaboration among footwear brands.   Other speakers include: - Yvonne Swoboda – Global Director of ESG at Canyon Bicycles GmbH - Andrew Goodman – CSR Manager at Scott Sports SA - Joel DeMeritt – Sustainability Engineer at Trek Bicycle   - Yasmina Alaoui – Advisor Initiative for Global Solidarity at Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH   Learn more about this initiative, and find the sign-up link to the meetups here: https://lnkd.in/grxCsekK #netzero #climatechange #climateaction #cycling #cyclist #sustainability

INDUSTRY MEETUP: Introduction to New Climate Action Training Course for the Cycling Industry Eight cycling brands - Accell Group, Canyon Bicycles GmbH, Quality Bicycle Products, ROSE Bikes, Schindelhauer Bikes, Schwalbe - Ralf Bohle GmbH, Scott Sports SA, and Trek Bicycle - have teamed up with Shift Cycling Culture and Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH (GIZ) and launched this week an open-source Climate Action Training Course for the Cycling Industry aimed at reducing greenhouse gas emissions in global supply chains. Join us for an interactive session, and hear from our project partners about the goals and ambitions of this exciting initiative. In this meetup, we’ll: 💡 Walk through the course structure and highlight some of the resources available to you 🎯 Talk about how this training can support your organisation’s climate efforts 💪 Discuss how, together, we can use this initiative to drive climate progress across the industry When is it? 13 November // 9 - 10 AM CET 14 November // 5 - 6 PM CET Who is this meetup for? Industry representatives across the cycling sector including leadership teams, ESG and Sustainability Managers, and Supply Chain Managers Learn more about the course and find the registration links to the introduction meetups here: https://lnkd.in/grxCsekK #netzero #climateaction #climatechange #cycling #cyclist

We are thrilled to announce the launch of a new open source CLIMATE ACTION TRAINING COURSE for the Cycling Industry.   The majority of a cycling company’s environmental footprint typically stems from its supply chain - up to 95% of carbon emissions occur during the extraction, sourcing, and production of bicycle materials and components.   This free course is designed to raise awareness about the crucial role manufacturers play in reducing emissions and to equip them with helpful resources.   The course is open to the entire cycling industry. It is available in English, Mandarin and Vietnamese. By the end of this course, you will be able to: 📝 Measure and report on your company's greenhouse gas (GHG) emissions 📉 Set GHG emissions reduction targets and monitor progress 🌱 Identify low-carbon solutions for energy efficiency and renewable energy This training is the result of a unique collaboration between eight cycling brands - Accell Group, Canyon Bicycles GmbH, Quality Bicycle Products, ROSE Bikes, Schindelhauer Bikes, Schwalbe - Ralf Bohle GmbH, Scott Sports SA, and Trek Bicycle.   This initiative is co-facilitated by Shift Cycling Culture and Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH and hopes to enable more collective action across the industry.   Go to 👉 https://lnkd.in/grxCsekK to watch the full video, learn more about the course and how to enrol. #netzero #climateaction #climatechange #cycling #cyclist

Last week we released the first ever Climate Action Pulse Check for the Cycling Industry. Diving deep into the results with our team was both inspiring and uplifting, but also an honest check on reality. Just like the industry representatives that have taken the survey, we feel optimistic about the progress that has been made. And just like the cyclists, we feel that so much more still needs to be done. We need more brands and their suppliers to step up, start measuring their impact and become transparent about their efforts. We want to support more companies to rethink how their products are designed, and how their businesses are run. And we hope to see more cyclists leveraging their power as consumers, pushing the industry forward. We are here to help: our Industry Meetups and tools like our Climate Action Roadmap, Climate Action Training (to be launched soon) and Circular Design Courses are open for everyone to use. Read the full 2024 Climate Action Pulse Check Report and find out more about available tools and resources to accelerate your climate efforts here: https://lnkd.in/gGxUYGi #netzero #climateaction #climatechange #circulareconomy #shiftcyclingculture #sustainability #optimism #transparency