Shingirayi Sabeta’s Post

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Business Design Consultant. I help businesses grow by helping them understand and connect with their customers.

There is a famous example of the difference between vision and mission, and it’s based on 1960s American president John F. Kennedy. This was during the Cold War with the USSR (Russia), and the USA was falling behind Russia in the race to dominate outer space. The Russians had already gotten the upper hand. They took the lead over the Americans by launching the first man into space, Yuri Gagarin in 1961. Seeing this success by their arch-rival, the Americans were under pressure to achieve something even greater to top the dreaded Russians. It became a matter of national pride and prestige. Therefore top priority. So JFK set a challenge on May 25, 1961 to NASA, the American nation’s space agency. The vision: Land a man on the moon, before this decade is out, and return him safely to Earth. The mission: To lead the world in space exploration and technological innovation. The result of such a compelling and clear vision and mission? On July 20, 1969, Neil Armstrong became the first man to land and walk on the moon. America saved face. And have dominated space exploration ever since. Wish you nothing but profit and success.

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Now I understand the difference.

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