Shivansh Chawla’s Post

View profile for Shivansh Chawla, graphic

🏆Top 1% Voice Digital Marketing | 🌐 Global Brand Builder | 5 Years Experience in Digital Marketing

Beyond Impressions: How Attention Metrics Can Supercharge Your Marketing Impressions are nice, but do they really tell the story of how engaged your audience is? Attention metrics are taking center stage, offering a more nuanced look at how users interact with your content. Here's a breakdown of some key attention metrics to consider: Viewable Time: This measures the actual duration a user spends looking at your ad or content. Think of it as quality time, not just a fleeting glance. Audible Attention: Did your audience hear your message? This metric, especially relevant for video ads, tracks how long sound is on while your content is visible. Scroll Depth: How far down the page did users scroll? This metric helps gauge how captivating your content is and if they're actively consuming it. Hover Rate: For clickable elements like buttons or CTAs, hover rate measures how many users pause with their cursor over them. This indicates potential interest and can guide design optimization. By incorporating these metrics, you can move beyond vanity metrics and measure true engagement. This data empowers you to: Craft More Captivating Content: Understand what resonates with your audience and tailor content to keep them hooked. Optimize Ad Spend: Invest in placements and formats that drive genuine attention, maximizing your return. Boost Brand Recall: When users truly pay attention, your message has a lasting impact. Attention metrics are a game-changer for marketers. Let's ditch the outdated methods and focus on creating content that commands the attention it deserves! #marketing #digitalmarketing #engagement #contentmarketing P.S. What are your favorite ways to measure attention? Share your thoughts in the comments!

James Patten

Building marketing data products that generate more conversions

8mo

On Meta video I like to see the breakdowns between 25%, 50%, 75% completion rate

To view or add a comment, sign in

Explore topics