Sharon McGuire’s Post

It’s Organic Breakfast Month—a friendly reminder of all the delicious organic food options available for the first meal of the day. One brand, Purely Elizabeth, redesigned the packaging for its organic, ancient-grain granola. The new look’s remarkable consumer purchase preference results (81% favoring the new design vs. 19% for old) were no doubt helped by a few powerful design changes that had consumers reporting the redesign as more “bold” and “appetizing”. Those modifications include: a new and enlarged logo, tantalizing taste imagery, higher-contrast colors and a greater emphasis on “organic.” Way to go, Purely Elizabeth! #designmeetdata #packagingdesign #packaging #redesign #analytics #cpg #visualdesign #brand #branding #branddesign #consumerinsights #marketresearch #datadriven #data ptarmak

Lindt is currently facing a class-action lawsuit, accused of having elevated levels of heavy metals, such as lead and cadmium, in their dark chocolate. In response, in court documents obtained by Nexstar, Lindt stated that “lead and cadmium are unavoidable in the food supply." These heavy metals naturally occur in soil and are absorbed by cocoa beans during cultivation. Beyond lead and cadmium, many other toxic substances can infiltrate the soil, making their way into the food supply and ultimately onto our tables—affecting everything from plant-based foods to animal products. So, what’s the solution? Understanding how these harmful materials may enter our bodies and disrupt our biological systems, we have been actively seeking ways to minimize or even eliminate their presence in the food supply chain. This journey began years ago when my brother and I brainstormed solutions to tackle these pervasive issues. At BioPolatis Solutions, we developed human-safe eco-friendly biomaterials specifically designed to reduce their environmental footprint and protect human health. By offering sustainable alternatives to conventional materials, we address critical challenges such as pollution, resource depletion, and the infiltration of harmful chemicals into ecosystems. Our mission is to provide solutions that not only promote environmental well-being but also contribute to healthier ecosystems and communities, creating a safer and more sustainable future for all. https://lnkd.in/g5GHsxYX

I had to share this. Here’s an example of a customer who truly trusted us as creatives/marketers when it would’ve been easy to cut corners. Udderly Organic understands their audience, has a product that speaks directly to their needs, and knows that everything communicates and shapes perception. They saw the value in doing things right from the start—and that's made all the difference. #CreativeStrategy

#Marketing Thought of the Week: "But is it organic?" Food labels really interest me from a marketing perspective. Terms like "natural" have become ubiquitous, often completely losing their meaning. Yet, they still make a difference. Why? 🥯 Take "gluten-free" as an example: it’s proudly advertised on products that never contained gluten to begin with, like bottled water or potato chips. 💫 Some people call this the "health halo." I call it the Baseline Signal. Why is this happening? It’s a fascinating case of signaling. 🥤 A real-world example is Coca-Cola's "natural flavors" in its sparkling water brand, AHA. It signals a health-conscious positioning that aligns with consumer expectations. The label alone doesn’t persuade; it simply keeps Coca-Cola in the game against competitors like LaCroix. 💡 The marketing insight? Rise above the noise by making bold, specific, and credible claims that cut through the confusion. 🐄 Take Beyond Meat: it stands out by naming exact environmental benefits, like "uses 97% less water," instead of relying on generic "sustainability" language. 👉 Use this in your organization: understand what’s become a baseline expectation in your industry, then identify a unique, actionable claim to signal your distinct value. In the pic 👇: "Naturally flavored + other natural flavors"???

New Publication Alert: Green Marketing. Consumer product usage habits towards greener lifestyles is widely expected to enhance their long-term welfare. Green foods, especially organic foods, have the potential to positively impact consumers' long-term health and environmental preservation. However, the most common challenge over the years has been low adoption rates for green products especially in most pre-emerging economies. Green washing, the practice of wrongly promising green benefits yet consumers do not identify them, has been the marketing undoing stalling green transition in most economies. Yesterday, my research paper that focuses on the critical role of green satisfaction on stimulating green trust, green brand image and ultimately, green brand equity, was published in Cogent Business and Management. The paper emphasizes that if green products fulfil their promises (consumer health and environmental preservation), prospects for improved green product (organic foods in this case) uptake are significantly enhanced. Consumers need to identify the benefits themselves. The paper is freely accessible on this permanent link: https://lnkd.in/d7iCabmV. #Greenmarketing #greensatisfaction #greentrust #Greenbrandimage #greenbrandequity #structuralequationmodelling

There's a lot of brands getting consumer and category insight and brand positioning wrong in sustainable foods, which Zoran Svetlicic and I spent the first 10 issues of UNSTUCK writing about. So for our 11th piece, we wanted to shine the light on those getting it right (of which there aren't many, but that's exactly why we're here). Read on and learn how OATSIDE, The Tofoo Co and TiNDLE Foods are building brand and category value to take sustainable foods mainstream. #altprotein #sustainability #marketing #branding #UNSTUCK https://lnkd.in/giFPFm8E

Elevate Your Brand in the Booming Plant-Based Market 🌱 Did you know that The Vegetarian Society is 176 years old, making us one of the oldest advocates of plant-based lifestyles? We also registered the first-ever vegetarian trademark back in 1969— 55 years ago—pioneering accreditation/certification of its kind. Today, we offer both Vegetarian and Vegan Approved Trademarks to meet the growing needs of conscientious consumers. If your products are suitable for vegans, plant-based, or vegetarian customers, you’re just one step away from supercharging your business! By adding one of our prestigious trademarks, you’ll instantly boost your brand’s credibility and appeal. If you'd like to know about how our accreditation service unlocks a world of marketing and promotional opportunities for your accredited products, helping you stand out from the crowd, please get in touch lisa@vegsoc.org It’s a smart, cost-effective way to elevate your business and grow your market presence 💪

As consumer demand for transparency and sustainability grows, brands have a unique opportunity to lead the way. Obtaining Plant-Based Certification isn’t just a label—it’s a powerful statement about your commitment to quality, ethics, and the planet. Here’s why it matters: ✅ Builds trust with consumers seeking transparency. ✅ Differentiates your brand in a competitive market. ✅ Appeals to a growing audience of flexitarians, vegetarians, and eco-conscious shoppers. ✅ Reinforces your sustainability story, helping you stand out as a responsible brand. ✅ Unlocks access to new markets and loyal customers. At Piece Together PR, we help brands embrace certifications like these to amplify their impact and connect with their audiences. Want to learn more about how Plant-Based Certification can elevate your brand? Read our latest blog on the benefits and opportunities it brings for your business. https://lnkd.in/ep7gz-2T #PlantBasedCertified #SustainableBrands #PieceTogetherPR #BrandMarketing #EthicalBusiness #FutureOfFood

In today's rapidly evolving marketplace, the demand for organic products is surging. Consumers are increasingly aware of the health and environmental impacts of their purchases, leading to a significant shift towards organic goods. For businesses in the organic sector, this trend presents a golden opportunity to engage with a conscious audience. Reach out to see how GH can help with your organic needs!

🌿 Introducing Orgalo Frash – Your Go-To Source for Fresh and Organic Goodness! 🌿 At Orgalo Frash, we believe in the power of nature. Our products are crafted with the finest organic ingredients, bringing you the freshest and healthiest choices straight from farm to table. 🥬🍎 ✔️ 100% Organic ✔️ Farm-Fresh Quality ✔️ Sustainably Sourced Discover the difference of truly fresh and natural products that are good for you and good for the planet. 🌍✨ 🚀 Want to Grow Your Instagram Brand? 🚀 Unlock your brand's full potential on Instagram! If you're looking to increase your reach, engagement, and build a strong online presence, we're here to help. 🌟 📩 Contact us today to take your Instagram strategy to the next level! #InstagramGrowth #BrandBuilding #SocialMediaMarketing #DigitalStrategy #GrowWithUs