UNSTUCK

UNSTUCK 019: Andre Menezes On Finding What Alt Protein Can Do That Meat Can’t 🤔 First-hand lessons on challenging Big Meat from TiNDLE’s former CEO Andre Menezes, the co-founder and former CEO of plant-based leader TiNDLE Foods, is someone we have long been in violent agreement with on the necessity of a consumer-centric philosophy. We caught up with him to dig into the importance of a challenger mindset and how alt protein brands can begin to take on one of the biggest food categories in the world. 👉 Read more & subscribe https://lnkd.in/deGR3Fyk #altprotein #marketing #branding #sustainability #innovation #UNSTUCK

UNSTUCK 018: PBFA’s Industry Campaign May Cause Complete Indifference 🤔 Why aiming for awards instead of consumers will fail to change behaviors Confused? So are we. Who is this meant to be for? What consumer is actually going to pay any attention to it? In a world of scrolling and short-attention spans using a 10,000-word black and white leaflet as the centerpiece of your campaign has nothing to hook you in. 👉 Read more & subscribe https://lnkd.in/dGhVMeyN #altprotein #marketing #branding #sustainability #innovation #UNSTUCK

UNSTUCK 017: How New Is Too New? 🤔 Most new launches fail. The 80/20 rule of innovation can help you beat the odds. System1, a research firm, has identified the sweet spot of innovation to be 80% familiar and 20% new and surprising. In their words, “in a world where most new products fail, the most crucial goal for innovators isn’t change, it’s acceptance”. Here's how this insight applies to alt protein. 👉 Read more & subscribe https://lnkd.in/dcTHtA7E #altprotein #marketing #branding #sustainability #innovation #UNSTUCK

UNSTUCK 016: The Quarterly Crit with Formo, Good Meat and Cheetos 🤔 Formo getting it right, a toss-up on Eat Just, Inc.'s Good Meat 3 and a fail from PepsiCo on Cheetos. The UNSTUCK crit (short for critique) is back for its third quarterly installment. Once again we review launch news from the consumer perspective (those who ultimately make or break a successful product launch) and capture marketing lessons to be learnt. Three launches caught our attention this quarter, and sent our collective thumbs pointing 👍 and 👎. 👉 Read more & subscribe https://lnkd.in/dUu6eugT #altprotein #marketing #branding #sustainability #UNSTUCK

UNSTUCK is taking to the stage at Asia-Pacific Agri-Food Innovation Summit where co-writer Jennifer Woollford will be discussing marketing strategies for cultivated meat with the founders and CEOs who are leading the cultivated category. We're here to bring a regular drumbeat on the missing mindset and skillset we need to take sustainable foods mainstream. For too long industry conferences have been missing the critical perspective of the consumer and we can't wait to help elevate that voice. #APACagrifood Zoran Svetlicic

UNSTUCK 015: Putting Sustainable Food To The Taste Test 🤔 Why we need to get serious about taste to become part of food culture This year, 13,672 entries were received from more than 3,500 companies across 115 countries for the Great Taste Awards run by the Guild of Fine Food. Among them, 3,938 were awarded 1 star; 1,386 received 2 stars and 266 were granted the highest, 3-star status. How many of those coveted 3-stars went to products classified as vegan? One. We can and must do better. 👉 Read more & subscribe https://lnkd.in/dHwFtJ9a #altprotein #marketing #branding #sustainability #UNSTUCK

UNSTUCK 014: The Agony And Ecstasy Of Back To School 🤔 Alt protein’s “we don’t need no education” approach is limiting it’s growth. As parents we are ecstatic that, after a long summer filled with Prof. Kelly moments, school is back in session. At the same time, as sustainable food marketing cheerleaders, we’re in agony at the missed opportunity for targeted activations aimed at a strategic audience primed for behavior change. 👉 Read more & subscribe https://lnkd.in/dDc8Vxxn #altprotein #marketing #branding #sustainability #UNSTUCK

What could possibly go wrong when you try to feed athletes croissants with artichokes and truffles? Find out in the latest UNSTUCK. #altprotein #sustainability #truffles #olympics Jennifer Woollford

UNSTUCK 013: How Team Alt Protein could have won at the Olympics 🤔 A golden opportunity was missed because of a producer-centric mindset. Imagine if this week instead of talking about chocolate muffins (the recipe from the Olympic village bakery has gone viral on Tik Tok thanks to athlete posts), everyone was talking about a recipe that didn’t contain eggs, milk, sour cream, cream and milk chocolate, and hundreds of thousands of people across different countries were giving it a go. A consumer-centric approach could have gotten us there. 👉 Read more & subscribe https://lnkd.in/dDzaycXm #altprotein #marketing #branding #sustainability #UNSTUCK #olympics

UNSTUCK 012: Are your customers f*cking idiots? 🤔 Lessons from the Noel Gallagher school of marketing. Why aging rock stars' rant on ignoring customers is not quite what it seems, and how to productively approach them instead. 👉 Read more & subscribe https://lnkd.in/ePFhkzQy #altprotein #marketing #branding #sustainability #UNSTUCK