Silverblaze Solutions’ Post

"Our teams really being able to shift our focus and our time to the strategic attention ... so that we can drive commercial value and increase sales." Thank you again to Suann Griffin (Former Senior Director, Insights, Serta Simmons Bedding, LLC) for joining us for Decision Precision to discuss why this is the moment for the industry to get closer to driving commercial decision-making. Did you miss our event? Watch the full recording here: https://hubs.ly/Q02YBF-30 #DecisionPrecision #insights #insightsindustry #marketresearch #commercialinsights #consumerinsights #innovation #virtualevent #wearebehaviorally #behaviorallyinc

Ever heard the saying 'fake it till you make it'? Well, let me share a fascinating story from Richard Branson's autobiography. In “Screw It, Let’s Do It,” Richard Branson shares an ingenious story of Edina, who was tasked with selling ad space for a fledgling magazine. Facing resistance from major companies, she devised a bold strategy. Edina approached both PepsiCo and The Coca-Cola Company claiming the other had already committed to #advertising. To sell the illusion, she created two dummy magazines, each featuring #ads from the rival brand. This audacious move worked! Both giants believed they were in a race to outdo each other and signed on. Edina’s clever tactic secured the magazine’s success, proving that sometimes, taking bold risks and thinking creatively can turn the tide in your favor. Sometimes, a little creative persuasion can turn a bluff into reality. It's not about deceiving, but rather demonstrating confidence and potential. #businessbrilliance #successstories #cocacola #pepsi #Saas #Sales

🚀 Just wrapped up an enlightening CMO Assembly where the future of marketing took center stage! Key takeaways include the unstoppable power of AI and everyone trying to figure out the best ways to leverage – it’s time to embrace it! 💡 Transitioning from traditional to social media-led strategies is paramount, echoing the evolution from art to science in marketing. We're now in an era where measuring impact, ROI, and tangible business outcomes are essential. Exciting times ahead for marketing! 🌟 Great connecting with other marketing leaders! #CMOAssembly #MarketingTransformation #AIinMarketing

It’s day 3 at ✨ #CannesLions✨ and we are back with another, “Cannes I ask you a question?” Today’s question focuses on representation in the media. Hear from these amazing thought leaders! Want more insights? Checkout our latest webinar, about how YOU can build stronger brand loyalty: https://bit.ly/4cuutPA

"Rather than dropping a large portion of your budget on an 8-week project for ad testing, you can come in early and often." Thank you again to Suann Griffin (Former Senior Director, Insights, Serta Simmons Bedding, LLC) for joining us for Decision Precision to discuss why this is the moment for the industry to get closer to driving commercial decision-making. Did you miss our event? Watch the full recording here: https://hubs.ly/Q02ZcNjS0 #DecisionPrecision #insights #insightsindustry #marketresearch #commercialinsights #consumerinsights #innovation #virtualevent #wearebehaviorally #behaviorallyinc

💡 Prepare to be inspired by Harte Hanks' SVP of Sales and Marketing, Kelly Waller, as she takes the stage at the Connect CMO event in Las Vegas today! 🌟 Attendees will dive into the complexities of modern marketing as Kelly helps tackle the daunting task of standing out in a saturated market. With 40% of consumers struggling to differentiate between brands, it's time to rethink your brand strategy. Wishing Kelly luck on her enlightening session! ✨ #HarteHanks #ConnectCMO #CMOLeadership #BrandStrategy #BrandManagement #InnovativeMarketing #MarketingStrategy

📃How failed expectations shaped our success. Our CEO, Steve Knapp, gets vulnerable and shares his experience of years spent with agencies that overpromised and underdelivered. Through these challenges, he learned the true value of taking control of his marketing efforts and driving real results. Have you had similar experiences? Let us know in the comments!✍️ #SeedlessMedia #Marketing #DigitalMarketing #CannabisMarketing #MarketingAgency #CannabisIndustry #CEO

BrandingBusiness CEO, Ryan Rieches, had the recent opportunity and honor to join Drew Neisser of CMO Huddles on his Wednesday Wisdom show to share insights on rebranding and the critical link between business strategy and brand strategy. #rebranding #B2Bbranding #corporatebranding #brandstrategy #businessstrategy

100 years of Walter Lilly: 'What makes Walter Lilly?' There are many factors which have contributed to Walter Lilly’s longevity over the last 100 years, so we ask ourselves ‘what makes Walter Lilly?’ Walter Lilly has been a people company since its humble beginnings, relying on the specialist skills and expertise of our employees and subcontractors to execute the complex, prestigious, and highly unique projects we are honoured to work on. Priding ourselves on delivering high quality, much of our work demands exceptional skill and meticulous attention to detail to achieve the fine finishes symbolic of our reputation. In the 1990s, a philosophy of accountability and responsibility was introduced throughout the organisation by then Managing Director, Doug Blyth, which continues being embedded to this day under the leadership of Chris Butler. This focuses recruitment efforts on hiring the right person for every role, investing in the next generation of industry staff and ongoing training for existing employees. This approach enables all of our people to flourish, assuming greater responsibility and accountability within their respective roles in line with the mantra — if we can grow our people, we can grow our business.    The spirit of the family business thrives not only within Walter Lilly but throughout our supply chain, where several long-term supply chain partners are now run by second or third generation family members. Beyond an excellent repeat business rate, at the heart of Walter Lilly is bettering the wider society and helping to shape the future of the built environment. Here and now, we relish a challenge as much as our company predecessors and make it our mission to ensure that every new build, refurbishment, and restoration we deliver reaps tangible benefits for our clients and local communities. #100years #centenary #companyvalues #teamwork #supplychain #pride #longevity #specialist #builtenvironment #construction #building

When marketers find themselves facing challenges in understanding attribution and crafting optimal consumer journeys, how do you approach building brand loyalty? Stay tuned for the video 👀