SIMCON International’s Post

2024 isn’t the easiest time to be in the Polyethylene (PE) business. With Argus predicting a supply glut of 8–10 million metric tons (6–8% of global production capacity) by next year, manufacturers have to transition their business strategy from supply to demand-led. Improving sustainability can be an ideal way to differentiate your product in an oversupplied market. This means using new low-emissions plastics and having the courage to sell them at a realistic price, as opposed to using a loss-leader pricing strategy. Product Designers and Engineers must also keep up with the expanding market of bio-plastics, to ensure they’re using the most sustainable materials available. As a developer of AI-powered simulation software, we’re proud to support our customers in the PE business as they navigate this rapidly changing market. #PlasticsInnovation #Plastics #SIMCON #SimulationSoftware #CADMOULD #VARIMOS #InjectionSimulation #Sustainability #AdvancedSimulation #InjectionMoulding

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