Simon Cox’s Post

Sports Marketing in Pro Cycling often feels like a black box. It's a small and exclusive world that has an extremely high entry fee. Thanks to Nicolo Ildos we can peer into this tiny but important part of marketing for cycling brands. Nicolò Ildos has worked for some of cycling's biggest brands, including fizik, Campagnolo, and Pirelli. His expertise in the area of Sports Marketing is among the best in the business. FYI - if you work in cycling, this podcast is considered 'SAFE FOR WORK', it's mandatory listening for some brands. Link to show: https://lnkd.in/dXF_AJjC #cycling #ciclismo #velo #fahhrad #businessofcycling

Professional cycling teams are often seen as enduring symbols of grit, strategy, and athleticism. They represent sponsors on a global stage as they compete in prestigious races like the Tour de France. However, many of these teams face a constant battle for survival behind the scenes. Despite the sport's growing popularity, it remains financially fragile. What do you think can be done? Can we one day support a professional cycling team with the same enthusiasm for our favourite sports, like football or basketball? What motivates us to choose a team in the first place? Is it based on tradition, location, or national and international success? #cycling #professionalcycling #SportsBusiness #FanEngagement #CyclingTeams #SponsorshipChallenges #SportsMarketing #FutureOfCycling #AthleteBranding #SportsInnovation #BuildingFanbases

Last week the BBS Team were onsite at QUT (Queensland University of Technology) to launch Australia’s first ever cycling esports championship. Effectively telling your organisations story through news media is one of the most trusted and effective methods to generate audiences and brand recognition for events. If you want to gain media attention for your organisation or an upcoming event, contact us to discuss today https://lnkd.in/gkHE5X2i #MediaRelations #MediaRelationsBrisbane #Communications #CommunicationsBrisbane #PublicRelations #PublicRelationsBrisbane

At Alvio: The eCom Partner Platform we are quietly re-shaping the commercial model between brands and retailers in cycling, removing many of the risks, costs and complications that exist in the current brand/distributor/retailer model 🚲 Brands such as ARMAURTO LIMITED and Saint Piran Professional Cycling Team understand the benefits of smarter B2B relationships, and went live with their partnership this week 🚀 Looking forward to seeing where Luke Humphreys, Richard Pascoe and Chris Battin go with this. If you would like to find out more check out the link in the comments below. #cycling #brandpartnerships #JustAlvioIt

Title: British Cycling and Lloyds Bank Announce New Sponsorship Agreement British Cycling and Lloyds Bank have announced a new sponsorship agreement that will serve as a significant partnership to promote the development of cycling in the UK and encourage community participation. This sponsorship deal is one of the largest new sponsorship agreements British Cycling has secured in the past 18 months. Through this sponsorship agreement, Lloyds Bank will become a major sponsor of British Cycling, supporting various cycling events and programs. This includes hosting national cycling events, enhancing educational programs, and promoting cycling within local communities. Both British Cycling and Lloyds Bank share a common mission to support a healthier, more inclusive, and prosperous UK. Jon Dutton, CEO of British Cycling, stated: "In the past 12 months, one-third of UK adults have ridden a bike, and we want to see more people experience the joy of cycling. Through our partnership with Lloyds Bank, we can embark on a journey to provide liberating experiences for families and communities nationwide. We are fully committed to encouraging the nation to move together towards a healthier, more inclusive future." Additionally, Lloyds Bank will support British Cycling's new major event concept recently announced, in addition to sponsoring the Tour of Britain. This new series of events includes international urban cycling festivals and a new national track league concept. While detailed information about these events has not yet been released, British Cycling undoubtedly aims to inspire the next generation of cyclists, especially with the upcoming Paris Olympics this summer. This partnership will enhance community engagement through cycling and elevate corporate social responsibility (CSR) activities. This agreement is expected to broaden British Cycling’s activities, strengthen Lloyds Bank’s ties with local communities, and contribute to the promotion of cycling sports. The growing collaboration is anticipated to yield remarkable results in both sports and business. #BritishCycling #LloydsBank #Cycling #Sponsorship #CommunityEngagement #HealthAndWellness #InclusiveSports #CyclingEvents #CSR #TourOfBritain #UrbanCycling #TrackLeague #SportsDevelopment #Partnership #NextGenerationCyclists

Get a sneak peek at exactly what you get from a Competitor Digital Snapshot Report™ with RightMetric 👇 Our team conducted a competitive digital analysis of 5 brands in the Canadian cycling retailer space: The Bike Shop YYC Bicycles Quilicot Primeau Vélo Steed Cycles Jenson USA to find out exactly what's working for cycling retailers in 2024. 👉 Check out the full report at the link in the comments! #rightmetric #cycling #marketingstrategy #digitalmarketing #marketinginsights

A shot of Italian culture. We’re pleased to announce a new four-year partnership with Alé, welcoming the iconic Italian brand as British Cycling’s new official on-bike clothing partner. Alé will provide high-quality apparel to the Great Britain Cycling Team for both competition and training, across all seven Olympic and Paralympic disciplines, as well as non-Olympic disciplines. Additionally, the esteemed clothing brand will provide jerseys for National Series and National Championships winners at British Cycling’s most prestigious national level events. Read more: bit.ly/3DTZJv2 Alé Cycling | Alé Cycling UK | #sportspartnership  

The retail chain, along with the wider cycling sector, has had to endure a wet spring and summer affecting sales in its cycling division, with lower demand adding to the company’s recent challenges as it was forced to revise down profit forecasts earlier in the year. Read full story - https://lnkd.in/eVFJqqxM #CycleNews #Halfords #BusinessNews

Get a sneak peek at exactly what you get from a Competitor Digital Snapshot Report™ with RightMetric 👇 Our team conducted a competitive digital analysis of 5 brands in the Canadian cycling retailer space: The Bike Shop YYC Bicycles Quilicot Primeau Vélo Steed Cycles Jenson USA to find out exactly what's working for cycling retailers in 2024. 👉 Check out the full report at the link in the comments! #rightmetric #cycling #marketingstrategy #digitalmarketing #marketinginsights

Lost in the cycle of brand obscurity? Get your brand back out on the track with a quality promo gift like this bike repair kit. Hand these out at a cycling event to spread brand awareness. Use it as a free add on to boost bicycle sales. Or reward top outdoor and sporting clients with a tool that comes in handy for so much more than just cycling. 🚴 Reach out today to get the wheels turning on your next promotion! #BicyleRepair #BikeShop #Outdoorbrand #Cycling #theHIVEproductmarketing