GLOCAL DOOR’s Post

🌍🚴♂️ hansgrohe x Pro Cycling: A Perfect Match? Definitely for me! I joined Hansgrohe Group three years ago because I love road cycling. For the brand, though, the decision to start cycling sponsorship was a very rational one: - Professional Cycling is International: It's broadcasted globally with more than 300 race days per year. - High-Value Audience: Cycling fans have high net incomes and love investing in top-quality products (just like me! 😄). - Title Sponsorship: Unlike many sports, cycling allows us to be a title sponsor, not just a name on a banner. Our team name may be long, but it's the wins that count, right? 😉 - Passionate and Emotional: I believe the Tour de France is the most challenging sporting event in the world. Disagree? Watch the Netflix documentary "Tour de France: Unchained" (especially episode 2 where we have the yellow jersey – yay!). - VIP Experiences: Hosting VIP clients, employees, and press events around cycling creates strong community bonds. Stay tuned for our once-in-a-lifetime event at the final stage of the TdF in Nice this year! As CHECK24 Vergleichsportal showed during this #EM, #sponsorship can take many successful routes. What do you think about #sponsoring? Any other best practices that come to mind?

2024 Lloyds Bank Tour of Britain Comes to Scottish Borders..... Cycling is in our blood in South of Scotland. We've played host to some of the worlds biggest and brightest cycling hero's as well as creating a theatre of dreams for those who are learning their competitive craft. Brilliant announcement yesterday confirming Tour of Britain will once again return to our region. The race kicks off on Tuesday 3rd September in the scenic Scottish Borders, with an opening stage starting and finishing in Kelso’s cobbled market square. This stage will feature a finishing circuit, providing spectators a chance to witness the action unfold. It takes an army of the willing to make events like this happen and secure them for our region. Congratulations to all involved in securing this and supporting our ambition to be Scotland's Leading Cycling Destination. Events are a key Priority Theme within the 10 year South of Scotland Cycling Partnership Strategy. More on the aims and objectives of the strategy below 👇 The South of Scotland Cycling Partnership Strategy was launched in September 2022.  It was a key action within the South of Scotland Regional Economic Strategy and aims to our region becomes Scotland's leading cycling destination. Cycling has evolved from being a recreational activity to a fundamental component of our rural fabric. With its numerous benefits, including reduced carbon emissions, improved public health, decreased traffic congestion, reduced fuel poverty, increased skills and job creation and a catalyst for inward investment. Our region is the first region in Scotland to achieve the UCI Bike Region Label, which recognises the commitment to both elite cycling competition and cycling for all. https://lnkd.in/dx5xhQZw #scotlandstartshere #cyclingdestination #southofscotlandcycling #tourofbritain #lloydsTOB #scottishborders #roadcycling #ucibikeregion

This is very exciting for Aussie Cycling and the wider Australian sport industry... why? The format : 5 events each event run over a weekend. Starting with a Friday night inner city Crit and then longer stage racing over the weekend. Also incorporating some of Australia's oldest road races. This maximises fan exposure and also support really effective content creation in short format for highlights and stories. (I am very excited about the evening Crit highlights) The real beauty of this is that it is easy for the Australian non-cycling public to understand and engage with. Because being honest cycling can often be a tricky sport to follow. Also keeping it short and ending in March removes competition with the big winter sports codes and the European cycling calendar, maximizing the potential for engagement. The timing : Starting January, coming off the hype of the Tour Down Under and the Cadel Evans Road Race, it is a good bridge into additional cycling events. (Plus Aussies love a Summer event 😉 🎾) The backing : From first reporting it looks like the big players in town are on board, namely Gerry Ryan which gives this a degree of certainty that it might not otherwise have. Also showing that it might be possible for private equity to be able to support events and sport within Australia. For more info about this there is a great feature piece on Escape Collective by Matt de Neef https://lnkd.in/gepG5M5A and there is also info up on https://lnkd.in/gPBKg4Pb I think this is very exciting move for Australian sport and cycling and I can't wait to see this launch.

Has anyone ever successfully fashioned a bike trailer out of a pumpkin?   🎃 🎃 🎃   Like an allotment, campaigning movements start with a few seeds, nurtured by a small but determined bunch of gardeners.   Cardiff Cycle City is no exception, and it's interesting to see they are launching a new membership scheme as their next step in growing something even more fruitful. 🍎🌱   Leading a campaign can often feel like tending a garden with just one or two pairs of hands.   You have to sow the seeds, water the plants, and fend off the weeds.   Over time, you need more people to join in, bringing new ideas and energy to help the whole thing flourish.   Otherwise the only thing you harvest is a mud pie.   Transforming into a membership organisation brings Cardiff Cycle City the potential for healthy growth.   They're not inviting people just to sign up, they're inviting people to become part of the team, with their voices heard and talents put to good use.   Membership has the potential to grow a sense of communal ownership, a stake in shaping the future.   And without this kind of engagement, even the strongest leaders can just end up scrabbling in the dirt.   So, kudos to Gwenda Owen and Cardiff Cycle City for taking this step. I hope you enjoy the harvest!   🍓 🍓 🍓   All of which raises two questions:   What can you do as a leader to better engage people in your team, enabling both you and them to thrive and be fruitful? (One good answer is: talk with me - I can help!)   What cycling component or accessory would be best fashioned from a vegetable?  

Cycling Austria is revamping its strategy with new measures to boost elite and recreational cycling, including appointing a women’s national team coach, a training coordinator, and a sports director 🇦🇹 https://lnkd.in/dAieB2FW

The global cycling community is gearing up for a truly historic event: the 2025 UCI Road World Championships, which will take place from September 21 to September 28, 2025, in Kigali, Rwanda🇷🇼. This will mark the first time the prestigious championships are held on the African continent, offering a world-class platform for elite cyclists to compete on the challenging roads of the “Land of a Thousand Hills”. With multiple climbs and high altitudes, Kigali’s terrain will push competitors to new limits. Anticipation for the event is already building in Rwanda and among competitors, who will have a chance to ride new heights and take their place in cycling history. For Rwandans, cycling is more than a sport—it is an essential part of everyday life. Across the country, bicycles serve as a primary mode of transport, helping people commute and transport goods across the hilly terrain. Visitors are often struck by the endurance and ingenuity of Rwandans who navigate the country’s roads carrying heavy loads on their bikes. The 2025 UCI Road World Championships are not just significant for Rwanda, but for the entire African continent. This event will showcase Africa’s readiness to host major international sporting events and inspire the growth of cycling across the region. ••• [RDB-Kigali]

The numbers don't lie. Women's sport delivers better sponsorship value. #cycling #cyclingcommunity #sportsindustry #womenssports #womeninbusiness #pioneers #changemakers #sportsbusiness #sportsmedia #eventbroadcast #audienceengagement #audiencedevelopment #socialmediaengagement #brandbuilding #brandawareness #sponsorship #brandactivations #ROI #communitybuilding #adrevenue #advertisingrevenue #businessmodel #growthstrategy #growthopportunities

🚴♂️ Looking to Join a Cycling Club? Here are Some Top Tips! 🚴♀️ Finding the right cycling club can enhance your riding experience, provide motivation, and help you make new friends. Here are some tips to get you started: Research Local Clubs: Check out clubs in your area and see which ones match your skill level and interests. Attend a Few Rides: Join a few rides to get a feel for the club's vibe and see if it's a good fit. Consider the Schedule: Make sure the club's ride schedule aligns with your availability. Ask About Membership Perks: Some clubs offer discounts at bike shops, training sessions, or social events. Check the Club’s Communication: Good clubs keep members informed about events and changes. Find the perfect cycling community and pedal towards new adventures! 🌟 https://lnkd.in/d3zreF9n #Cycling #CyclingCommunity #BikeLife #CyclingTips #JoinAClub

It is with great sadness that I repost the news that Saint Piran Professional Cycling Team will not be registering its British-based Continental Cycling Team in 2025. I know how hard Richard Pascoe has worked to keep this dream alive and create a pathway for athletes onto the World stage, including Africa’s very own African Road Champion Alexandre Mayer 🇲🇺😢 This news comes off the back of Q36.5 Pro Cycling announcing that it too would be closing down its Continental Road Cycling structure - home to many African Road Cyclists now scrambling for teams. Having co-owned and funded Africa’s top Continental Road Cycling team, I know how difficult it is to secure sponsorship and investment at this level of the sport. The current cycling system - that has not changed in over 150 years - is so ripe for disruption. This is a clarion call for stakeholders to come together and find solutions to this challenge. At The Podium Pursuit Collective - ProTouch™️ Africa we are committed to solving the funding challenge not just for cycling but 36 sports, across 54 African nations - we can no longer depend on the traditional model and old way of doing things to build a sustainable development pathway for top talent. Richard Pascoe and Kevin Campbell you should both be very proud of everything you have achieved. The solution lies in disrupting the model and leveraging technology, to ignite a fan base globally to support the ecosystem. Let’s chat! https://lnkd.in/g_hV3ZeB

The future is bright in Wales.