💻 Si Lewis’ Post

🎥 Fewer Ad Breaks, More Engagement on YouTube Connected TVs 🚀 📢 Did you know that 79% of viewers prefer video ads grouped together rather than being spread throughout a video?1 At YouTube, we understand the importance of balancing viewer experience with advertiser goals. That’s why we’ve introduced fewer, longer ad breaks for longform content on connected TVs (CTV). 📺 The Results Speak for Themselves: ✅ Viewers now enjoy 50% longer viewing sessions before encountering the next ad break.2 ✅ Advertisers gain enhanced opportunities to connect with their target audience, while keeping interruptions minimal. ✅ Viewers maintain control with skippable ads, choosing the content that resonates most with them. 💡 How It Works: When a skippable ad plays, viewers can: Press 'next' to advance to the next ad in the pod. Watch the timer count down to skip directly back to their content. This streamlined approach enhances the viewing experience and fosters greater engagement—a win-win for both viewers and advertisers! 📈 As advertisers, this is your chance to craft creative and targeted campaigns that seamlessly integrate into longer viewing sessions, maximizing impact and connection. What are your thoughts on this innovative shift in ad delivery? Let’s discuss how this could reshape engagement strategies! 💬 #YouTubeAds #ConnectedTV #DigitalAdvertising #UserEngagement #MarketingInnovation

Is YouTube Really the Best Place to Be? Or Is Connected TV the Game Changer? 📺 It feels like every marketer has a go - to platform they swear by, and YouTube’s popularity is undeniable. With its reach and detailed targeting, it’s the easy answer, right? But lately, I’ve find myself questioning if it's truly delivering the best bang for the buck or if it’s just a comfort zone. 🤔 CTV vs. YouTube – How Do You Even Compare? YouTube has massive viewership and that flexibility in ad types - skippable, unskippable, bumper ads… you name it. But what about that big - screen, living room experience that CTV brings? I keep wondering: does that “unskippable” CTV moment hit harder than a YouTube ad on mobile? 💸 Cost & Accessibility – Is YouTube Too Good to Pass Up? Budget-wise, YouTube is hard to beat with options for everyone. But maybe that’s also why I question it. Is it cost-effective because it’s just reaching more people, or is it genuinely driving the right engagement? CTV, on the other hand, can get pricey, but the potential for immersive engagement makes me think it’s worth exploring more. 📊 The Analytics – What’s the Real Story Here? YouTube’s tracking is a plus, no doubt. But can I get deeper insights with CTV, or am I sacrificing some transparency for that “premium” feel? So here I am, wondering: Is YouTube the go - to for anyone else, or are others finding that CTV is where the results are actually coming through? Maybe the best approach is a mix, or maybe I’m missing a key insight here. I’d love to hear from anyone who’s also tested both! Is YouTube still a solid choice, or is CTV proving itself in a way that YouTube can’t? 💬 #Marketing #DigitalAdvertising #YouTube #ConnectedTV #mntn

🚀 Big Changes for YouTube Connected TVs: Fewer Ad Breaks, More Engagement! 📺 In their latest update, Google has discovered that 79% of viewers prefer ads grouped together rather than scattered throughout a video. And honestly, who wouldn’t? 🎯 The fewer interruptions, the more enjoyable the viewing experience! That’s why YouTube is rolling out fewer, longer ad breaks for those watching longer videos on connected TVs. Here’s what’s new: 1️⃣ Longer Viewing Sessions: Fewer ad breaks mean streamers can enjoy 50% longer watch time before the next interruption. 📈 2️⃣ Improved Ad Pods: Viewers still have the choice to skip ads after 5 seconds if it’s not their cup of tea. ☕ Plus, they can skip ahead within the pod, reducing the timer until they’re back to their content. 3️⃣ No Action Needed: Advertisers don’t need to change anything – this update is all about creating a better experience while still reaching the right audience. Google is continually refining the ad experience, balancing user satisfaction with advertiser goals. So, less interruption, more binge-watching – sounds like a win-win! 🥳 What’s your take on this change? Will it impact your ad strategies?your opinion in the comments! 💬 Did you like the post? Share it with your network to spread the tip! 🔄 Follow me for more insider tips! Aleksejus Podpruginas Don't forget to hit the 🔔 to stay in the loop!!! 💼🚀 #YouTube #GoogleAds #CTV #AdExperience #DigitalMarketing #ConnectedTV #VideoMarketing #YouTubeAds #VideoAds

Trying to reach a younger audience through linear TV advertising has become increasingly difficult. Many advertisers may not be aware of the number of impressions that are reaching an older audience. For instance, Charmin, a brand owned by P&G, only 26% of impressions reached an A18-54 audience. Adults 65+ saw a Charmin ad on average 29 times in just three months. These numbers clearly indicate that even running advertisements during sports and high-profile events, reaching a younger audience through linear TV is extremely challenging. To find the low hanging fruit on linear TV, you need data and a holistic approach that includes planning across channels like CTV and video game advertising to better target the younger generation.

⏸ YouTube finds yet another way to show you ads. How do they do it? Bumper ads, non-skippable in-stream ads, overlay ads — there is no lack of ad types when it comes to YouTube. Yet, the company decided there should be even more of them, and introduced so-called pause ads. As you can guess from the name, the ad appears when you pause the video and is displayed in the form of a static banner. A YouTube spokesperson said that the company has "made the new ad type available to all advertisers" and has already seen "strong responses from both advertisers and viewers." However, the latter claim is being met with skepticism, as massive negative feedback has surfaced from users on various social media platforms. While the new ad type is gaining traction, the majority of viewers haven't encountered it just yet. We at AdGuard are in the same boat — it's hard to make predictions before we experience these ads firsthand. But from what we've seen so far, blocking them shouldn't be much different from blocking other YT ads. If you are seeing pause ads on YouTube, please let us know in the comments to this post. It will help us a lot. https://lnkd.in/dhe_t3Wn

Are you ready to level up your CTV advertising strategy? 📺 In partnership with IRIS.TV, our newest blog dives into how advertisers can maximize ROI, increase brand awareness, and reach audiences through CTV advertising. Our top tip? Marketers and publishers need to go beyond rudimentary CTV signals and lean into video-level data and universal content identifiers as they ramp up their CTV marketing this year and beyond. Read the blog post to learn more: https://bit.ly/3WvzgKd #blog #ctv

YouTube is out to prove its breadth of niche long-form content gets audiences more engaged than they might be elsewhere. It's hired Kantar to help make a solid case that this so called 'flow state' makes audiences more receptive to new information – i.e. advertising. And it's also making some bold claims about how YouTube reduces ecom returns. But Neuro-Insight's Peter Pynta queries whether such macro level observations go deep enough, and importantly, whether they can really be applied to advertising. From those deciding where spend goes, the feedback was mixed. Buyers are not yet convinced that it translates to all-important advertising effectiveness – and some say YouTube's jamming in plenty of ads that might break that flow state.

Ready to kick off the week and level up your CTV advertising strategy? Our partner, GumGum, dives into the power of video-level data and contextual intelligence. Read to learn how both advertisers and publishers can drive superior performance in CTV targeting. #connectedtv #adtech #contextualadvertising

#Advertisers can now target your paused videos on video sharing platform YouTube with the launch of 'pause ads'. The platform confirmed to MARKETING-INTERACTIVE when it reached out that it has widely rolled out pause #ads to all advertisers. #YouTube has seen "strong advertiser and strong viewer response" since it has rolled out pause ads to all advertisers, it said. YouTube told MARKETING-INTERACTIVE that it began testing pause ads in 2023 with some advertisers and they ended up being quite popular. #media #advertising

YouTube pause ads 2024 are probably one of the most debated aspects by its users and advertisers since its launch. The advertising firm tested their pause ad when the viewer paused the video and had positive feedback on it. Considering this, YouTube decided to roll it out and make it available worldwide and expand the population using it further. You will now also see ads when you pause the videos on Youtube. See people reactions on Youtube Pause ads: Read On: https://lnkd.in/ghuqbqEN #Youtube #youtubenews #advertisers #users #positivefeedback #worldwide #pauseads #youtubeads #socialmedia #socialmediastrategy #socialmediatips #trending #trendingnews #virals #viralnews