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The IAB Podcast Measurement 2.2 release is a game-changer for advertisers, offering more precise and reliable metrics for campaign assessment. Click below to hear about the new key features and benefits that will provide you with enhanced tools to measure and optimize your campaigns effectively.   #Podcast #IABPodcast #PharmaMarketing #Media #InizioEvokeMedia

Check out this insightful piece from #SiriusXM and #AdsWizz by Garrison Dua on the importance of #MulticulturalTargeting in #DigitalAudio. Discover how leveraging culturally relevant messaging can drive deeper engagement and amplify your brand's reach. Read more: https://lnkd.in/e9tWrhjn #podcast #audio #garrisondua

Exciting Update! Veritonic introduces the new Cross-Podcast Listenership Measurement system! This innovative tool aggregates data to analyze listener behavior across multiple podcasts, helping advertisers optimize campaigns and target the right audiences effectively. A game-changer for the podcast industry! #PodcastAnalytics #Veritonic

In our latest podcast episode, we talk about some reasons why you would and would not want to run TikTok ads. For instance, did you know that you can't market by zipcode but you can target entire designated marketing areas?  Think a couple of counties, so if your audience is smaller it might not be a good fit for you. Check out the blog post and episode here:

Look who it is! A huge shoutout to Gigapay for taking the time to speak to our CEO & Co-Founder Mike Craddock about his journey from global gamer to CEO.  The interview covers all the good stuff - how Kairos was started, the transition from creator to agency-owner and more. You can read the interview in the link below or better yet, listen on the go and check out the podcast episode!

Friends, we've posted a transcript of the podcast of the AMA session with Salads. "The Importance of Transparency in PR and Marketing for Token Projects" Follow the link and read it! https://lnkd.in/eyaWhRyF

THE EVOLUTION OF PODCAST ADVERTISING: ENGAGING AUDIENCES IN THE DIGITAL ERA In the ever-changing realm of digital media, where grabbing and retaining attention is a constant challenge, podcast ads have emerged as a potent tool for advertisers. As the popularity of podcasts skyrockets, savvy marketers are recognizing the unique potential of this medium to captivate audiences in a profound and authentic manner.

THE EVOLUTION OF PODCAST ADVERTISING: ENGAGING AUDIENCES IN THE DIGITAL ERA In the ever-changing realm of digital media, where grabbing and retaining attention is a constant challenge, podcast ads have emerged as a potent tool for advertisers. As the popularity of podcasts skyrockets, savvy marketers are recognizing the unique potential of this medium to captivate audiences in a profound and authentic manner.

Digital Advertising is a powerful, data-rich way to reach your target audience. But knowing how to build an effective Ads program is the first step to maximizing ROI on Ad spending. In today's podcast, I am sharing some important questions you should be asking your Ad Manager to make sure they are being strategic and thorough in the work they are doing. Take a listen! 👇🏻 #ugliventures #podcastlife #podcastinglife #podcastshow #podcastersofinstagram #podcastlove #newpodcast #podcastjunkie #podcastaddict #instapodcast #podcasters

From brand safety, to targeted #podcast #advertising tools, context is key. At Podcast Movement Evolutions a few weeks ago, we showcased the latest in #technology solutions for some of the challenges that are top of mind in our industry right now. Check out the full recap from AdsWizz at #PME24: https://hubs.ly/Q02tpRj30