Inizio Evoke’s Post

Exciting Update! Veritonic introduces the new Cross-Podcast Listenership Measurement system! This innovative tool aggregates data to analyze listener behavior across multiple podcasts, helping advertisers optimize campaigns and target the right audiences effectively. A game-changer for the podcast industry! #PodcastAnalytics #Veritonic

Public transport will soon become a prime advertising space for podcast ads. With the increasing popularity of podcasts, utilizing this medium in public spaces will become a new revenue stream for advertisers. - Podcast ads have become a powerful marketing tool, reaching affluent and educated audiences on-the-go - Public transport environments offer a captive audience, creating a unique opportunity for advertisers to target listeners in a new way - Advancements in technology and connectivity will enable more precise targeting and tracking of podcast ad effectiveness In a world where marketing strategies constantly evolve, integrating podcast ads into public transport spaces presents an innovative approach to reach target audiences. Get ahead of the curve and explore the untapped potential of podcast advertising in the wild! Command Your Brand

How can you unlock new levels of #podcast #monetization? By combining our advanced #audio #advertising solutions with privacy-first behavioral intelligence from our partners at NumberEight🔑📈🎧 This collaboration allows you to scale your podcast publishing business, while maintaining high standards of privacy for your listeners. Get the full scoop from Podcast News Daily: https://hubs.ly/Q02XrHh50

Podscribe has released its Q2 report and there is a lot in here to consider when devising or modifying your podcast advertising strategy. Ad Results Media’s top takeaways are the following which our carousel highlights reflect as well. ✅ Podcast ad spending continues to grow which: Reflects increased advertiser confidence in the medium. ✅ Audience engagement with podcasts remains high, which: Makes podcasting an effective channel for brand messaging. ✅ Targeting and personalization in podcast ads remains high which: Underscores their roles in improving relevance and effectiveness. ✅ Data-driven strategies are becoming more and more crucial which: Helps optimizie ad placement and audience reach. ✅ Advertisers must be adaptable because: Adjusting to changing listener behaviors and preferences maintains effectiveness. The full report: https://lnkd.in/gnrQhsMa

Look who it is! A huge shoutout to Gigapay for taking the time to speak to our CEO & Co-Founder Mike Craddock about his journey from global gamer to CEO.  The interview covers all the good stuff - how Kairos was started, the transition from creator to agency-owner and more. You can read the interview in the link below or better yet, listen on the go and check out the podcast episode!

Telling creatives that the creative is only one small part of successful social post / campaign can be a hard pill to swallow at first but Elfried Samba breaks it down with Jon Evans pretty simply – having a grasp on behavioral psychology, platform mechanics and the social dynamics of your brand are equally important. SO many good nuggets in this podcast, definitely worth the 73 minutes: https://lnkd.in/eAvUZPja

Introducing Humming 2.0.  Humming has reimagined its creation flow in building the easiest way to advertise across websites, apps, TV shows, and podcasts. https://lnkd.in/g-qJTX7Y

Friends, we've posted a transcript of the podcast of the AMA session with Salads. "The Importance of Transparency in PR and Marketing for Token Projects" Follow the link and read it! https://lnkd.in/eyaWhRyF

We're thrilled to announce the release of our new product, Branded Audience Growth Network, specifically designed to help companies grow their podcasts! We’ve created a unique solution that connects your podcast with an audience that truly cares about your content. If you're looking to boost your podcast’s reach, engage new audiences, and drive growth for your brand, this is for you. 💬 Drop a comment or send me a message to learn how Branded Audience Growth Network can work for your company. Brett Sklar Robert Tuchman #Podcasts #PodcastGrowth #BrandedPodcasts #PodcastMarketing

Check out this insightful piece from #SiriusXM and #AdsWizz by Garrison Dua on the importance of #MulticulturalTargeting in #DigitalAudio. Discover how leveraging culturally relevant messaging can drive deeper engagement and amplify your brand's reach. Read more: https://lnkd.in/e9tWrhjn #podcast #audio #garrisondua