Sklar Wilton & Associates’ Post

Dynamic pricing is a model we’ve long seen used in travel, but how do consumers feel about surge pricing when it comes to their favourite fast-food? Wendy’s recently revealed plans to experiment with dynamic pricing, charging more for the same menu items during peak dining hours. But, with food inflation already high, will brand loyalty be enough? Or will customers seek pricing over product? In our latest blog post, we look at the pros and cons of this controversial model and offer some tips on how to maintain customer trust during trial transitions. #ConsumerInsight #Disruption #PricingStrategy https://lnkd.in/ggp-bC5e

Dynamic Pricing: The future of fast food? Or a fan failure?

Dynamic Pricing: The future of fast food? Or a fan failure?

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