Success in SaaS starts with the right go-to-market strategy. Our GTM playbook provides a comprehensive guide to identifying your target market, crafting compelling value propositions, and optimizing your channels. 📈📘Download your guide today and take the first step towards market domination: https://lnkd.in/d35Z6B8G #BusinessStrategy #Marketing #SaaS #GTM #B2BMarketing #Techmarketing #gotomarket #gtmstrategy
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Your roadmap to B2B SaaS success is here! Our GTM playbook provides a comprehensive guide to developing a winning go-to-market strategy. Learn how to segment your market, craft a compelling value proposition, and continuously improve your efforts. https://buff.ly/3zLxE76 Download the GTM playbook today and start your journey to success! 🛤️📖 #BusinessStrategy #SaaS #Marketing #B2BMarketing #GTM #GrowthHacking
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🔵 The design agency for B2B SLG SaaS, software and tech brands. Helping you launch, grow or revitalise through brand, web and product design.
Product messaging isn’t just about honing your messaging for your website. It is about showing up consistently throughout the customer journey in your marketing, sales calls, decks *and* your website. Let your SDRs run riot with their own scripts and you lose the chance to test and refine your messages as you grow. You put the work in to define your messaging. Use it and show up consistently. With more data against a single benchmark you can refine your ICPs, be laser focussed with messaging and frame it around your more nuanced ICP’s pain points. If there is one thing about scaling SaaS businesses I have learned, is that nuance creeps in and you have to tighten your focus and start to segment. Do that without a North Star and you are shooting in the dark. #messaging #productmessaging #saas #b2b
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Global B2B Marketing Leader | Integrated Program Marketing | Content Marketing | Product Marketing | ex-S&P Global | ex-IHS Markit
This is a fab framework for demonstrating how to move from positioning and messaging to crafting a homepage that resonates with your audiences - great practical examples too. #productmarketing #B2B
So you've solved your positioning and messaging... ...now what do you actually PUT on your homepage? Most positioning projects break down when they pass the baton from strategy to execution. You spend multiple days with your key stakeholders figuring out the direction and you FINALLY get alignment... ...but now you need the world to hear (and understand!) this new positioning. Don't hide it in a Google drive folder. Put it on your homepage! A homepage that clearly reflects a company's positioning does WONDERS. Customers see it. Investors see it. Employees see it. Here's seven sections that can serve as a starting point for bringing your positioning to life on your homepage. #productmarketing #b2b #saas
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Managing Partner @ STOICA.CO — Fueling growth velocity through value-driven marketing / I talk about digital marketing, strategy, business models and design thinking
Here's how you build a B2B website homepage. I wanted to do a post on this but Anthony did such a great job already. As he said you start with your positioning but right after that you should look at how you communicate it. The website is probably one of your most important assets so maybe start with it. One well executed landing page can do wonders for a business.
So you've solved your positioning and messaging... ...now what do you actually PUT on your homepage? Most positioning projects break down when they pass the baton from strategy to execution. You spend multiple days with your key stakeholders figuring out the direction and you FINALLY get alignment... ...but now you need the world to hear (and understand!) this new positioning. Don't hide it in a Google drive folder. Put it on your homepage! A homepage that clearly reflects a company's positioning does WONDERS. Customers see it. Investors see it. Employees see it. Here's seven sections that can serve as a starting point for bringing your positioning to life on your homepage. #productmarketing #b2b #saas
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So you've solved your positioning and messaging... ...now what do you actually PUT on your homepage? Most positioning projects break down when they pass the baton from strategy to execution. You spend multiple days with your key stakeholders figuring out the direction and you FINALLY get alignment... ...but now you need the world to hear (and understand!) this new positioning. Don't hide it in a Google drive folder. Put it on your homepage! A homepage that clearly reflects a company's positioning does WONDERS. Customers see it. Investors see it. Employees see it. Here's seven sections that can serve as a starting point for bringing your positioning to life on your homepage. #productmarketing #b2b #saas
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Fractional B2B product marketer and second-in-command to great CMOs. I help companies go to market with clear messaging, confident differentiation, and razor-sharp sales & marketing readiness.
Save this post. Use it every time you want to update your home page. You can’t go wrong. #productmarketing #webcontent #messaging
So you've solved your positioning and messaging... ...now what do you actually PUT on your homepage? Most positioning projects break down when they pass the baton from strategy to execution. You spend multiple days with your key stakeholders figuring out the direction and you FINALLY get alignment... ...but now you need the world to hear (and understand!) this new positioning. Don't hide it in a Google drive folder. Put it on your homepage! A homepage that clearly reflects a company's positioning does WONDERS. Customers see it. Investors see it. Employees see it. Here's seven sections that can serve as a starting point for bringing your positioning to life on your homepage. #productmarketing #b2b #saas
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Check out this deck Get a free forever account on Sharedocview.com to get email leads sharing docs via links Brand all your doc links with CNAME (custom domain) like docs.YOURDOMAIN .com
So you've solved your positioning and messaging... ...now what do you actually PUT on your homepage? Most positioning projects break down when they pass the baton from strategy to execution. You spend multiple days with your key stakeholders figuring out the direction and you FINALLY get alignment... ...but now you need the world to hear (and understand!) this new positioning. Don't hide it in a Google drive folder. Put it on your homepage! A homepage that clearly reflects a company's positioning does WONDERS. Customers see it. Investors see it. Employees see it. Here's seven sections that can serve as a starting point for bringing your positioning to life on your homepage. #productmarketing #b2b #saas
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It’s the simplicity and clarity in positioning that takes the cake..
So you've solved your positioning and messaging... ...now what do you actually PUT on your homepage? Most positioning projects break down when they pass the baton from strategy to execution. You spend multiple days with your key stakeholders figuring out the direction and you FINALLY get alignment... ...but now you need the world to hear (and understand!) this new positioning. Don't hide it in a Google drive folder. Put it on your homepage! A homepage that clearly reflects a company's positioning does WONDERS. Customers see it. Investors see it. Employees see it. Here's seven sections that can serve as a starting point for bringing your positioning to life on your homepage. #productmarketing #b2b #saas
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The best homepage guide ever.
So you've solved your positioning and messaging... ...now what do you actually PUT on your homepage? Most positioning projects break down when they pass the baton from strategy to execution. You spend multiple days with your key stakeholders figuring out the direction and you FINALLY get alignment... ...but now you need the world to hear (and understand!) this new positioning. Don't hide it in a Google drive folder. Put it on your homepage! A homepage that clearly reflects a company's positioning does WONDERS. Customers see it. Investors see it. Employees see it. Here's seven sections that can serve as a starting point for bringing your positioning to life on your homepage. #productmarketing #b2b #saas
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Passionate about creating customer-centric strategies to scale value people can’t live without
One of the best landing page summaries I've seen. Your website has 3-10 seconds to make an impact. What sticks after that? What do you remember? Up to 80% of our attention is zapped by social media. We pour hours into branding and marketing just to get a click. But what happens when they land on your site? They need an AHA moment. A reason to stay. Feeling = memorability. Your website should reaffirm their decision to click. 'We solve this problem. We deliver on this promise.' Then reduce time to value. Fast. Whether it's a free trial, interactive demo, or insightful content—make every second count. …It starts with understanding your customer’s needs deeply. Their voice defines what’s important, what causes friction, and what delights... Then how your product solves those problems. As Steve Krug famously said, "Don't make me think."
So you've solved your positioning and messaging... ...now what do you actually PUT on your homepage? Most positioning projects break down when they pass the baton from strategy to execution. You spend multiple days with your key stakeholders figuring out the direction and you FINALLY get alignment... ...but now you need the world to hear (and understand!) this new positioning. Don't hide it in a Google drive folder. Put it on your homepage! A homepage that clearly reflects a company's positioning does WONDERS. Customers see it. Investors see it. Employees see it. Here's seven sections that can serve as a starting point for bringing your positioning to life on your homepage. #productmarketing #b2b #saas
