SmartSea’s Post

Inspired by Nahum Seifeselassie's amazing Rolodex night during HBS, Anthon and I are hosting a Rolodex night and Christmas party for the CincyETA community! Join us if you are interested in learning more/joining/meeting others in this awesome ETA community. #EntrepreneurshipThroughAcquisition #SearchFund #AcquisitionEntrepreneurship #ETA #MergersAndAcquisitions #SearchFundJourney #BusinessAcquisition #DoHashtagsEvenDoAnythingAnymoreOnLinkedIn?

It's a been while, but it's Friday. Summer is on the horizon. I can say this when you can finally walk outside during a warm Chicago morning and layers are a thing of the past. Just typing this is a mistake; it will probably snow tomorrow. With this exciting time, comes events and festivals. Concerts, Lollapalooza, ball games, cookouts, they're all back. What's also back is the need to staff them appropriately. You ever been to a festival and the crowds outnumber the beer tents 4,000 to 1? Yeah me too, knowing full well I'll give them $18 for a tall boy of Budlight to be warm halfway through it. Covid was a huge set back for so many companies adjusting to public gatherings again. It took a while for many organizations to build back a confident roster of workers they could lean on. Some are still in this rebuilding process. This article does a great job of explaining the effects of short-staffed events. There's so many things to cover when you're preparing for them - food, music, ambience, etc. https://lnkd.in/gvTmnksG Don't let inadequate staff be an extra issue, especially when there is on-demand labor now to supplement it so easily. Uber for staffing? Yup, it's a thing, and I'm happy to shed light on it. #summer #events #baseball #staffing #festivals #concerts #beverages

This week's blog is all about the ups and downs of running outside bars. It was definitely an interesting period in my business and one that I learnt loads from doing. But it is a risky venture, and I have recently read that lots of small businesses are carefully considering whether festivals such as Glastonbury are worth doing, because pitch fees and commissions have risen so much. You can read my blog here - https://lnkd.in/dmqJccRP #outsidebars #pubdoctors #lessonsinhospitality #reflectionsofareluctantlandly #diversification

It's Friday...which means Day 4 of Triad Unwrapped!🎁✨🎅‼️ 💥💥 We reveal Daisy Evans, one of our Account Managers & Elizabeth Frith, our Account Director! It's all about childhood memories & the big debate in our office...ketchup on Christmas dinner!!🤣 We're intrigued to know your thoughts.... 👀😄 See you next week for more 👀 #Christmas #Triad #DigitalMarketing #GetToKnowUs #TeamTriad #Festive #Countdown #MeetTheTeam

THE GREAT FESTIVAL FRENZY In a small town, two festival organizers, Alex and Ben, were tasked with hosting the annual SummerFest. Both had the same budget, but different approaches to allocating resources. Alex focused on booking a famous headliner, spending 70% of the budget on a single act. Ben, however, allocated resources across various aspects: - 30% on local talent - 20% on marketing - 20% on food and beverages - 30% on logistics and infrastructure As the festival approached, Alex's headliner canceled due to illness. The event was on the verge of disaster. Meanwhile, Ben's diverse allocation paid off: - Local talent drew large crowds - Effective marketing created buzz - Food and beverages were a hit - Logistics ran smoothly SummerFest was a huge success, with Ben's event attracting twice the attendance and revenue of Alex's. THE MORAL: Allocating resources effectively is crucial in business management. By diversifying and prioritizing resource allocation, you can: - Mitigate risks - Maximize returns - Achieve a competitive edge Remember, it's not just about allocating resources, but also about allocating them wisely. Share your own resource allocation success stories in the comments! Wishing you all a Happy New Month! May it bring new opportunities, growth, and success! #BusinessManagement #ResourceAllocation #FestivalManagement #RiskManagement #SuccessStory #Leadership #Productivity

In honor of Festivus(You either know or you don't) Awardco has officially released the perfect answer to "Deskless" workers. We don't call them "offline" anymore because even my parents have a Tiktok! Awardcodes are our solution to meeting Deskless employees where they stand. These have been a ginormous success in restaurants, hospitality and entertainment venues, and in manufacturing! Check out the experience below!

“Corporate events just got a whole lot cooler! ❄️ Elevate your company gatherings with Tap Truck of Northeast Florida. Our mobile bar services bring the party to you, serving up refreshing beverages that keep the conversation flowing and the connections thriving. Book us for your next corporate event and let’s raise the bar together! #corperateevents # taptruckusa #mobilebar #CorporateCool #NetworkingNectar #TapTruckNEFL”

Recently, I had a great talk with a team dreaming up a new food festival in the Los Angeles market. Here’s the simple version of what we talked about, focusing on the vision for the festival & some marketing insights. ---> The Festival Vision Imagine a festival that feels like a giant family reunion, where the essence of the community is captured. They want to create an event that's not just fun but meaningful, bringing people together over the love of food & community. ---> 4 key challenges discussed 1) Crafting the Right Message Sharing the festival's story in a way that excites and connects with people & answering critical questions Why now? What will the experience be like? Is there any partnerships in place or of interest that will enhance the experience? 2) Smartly Using The Marketing Budget Planning to spread our budget across key moments like the big reveal, ticket sales launch, and the final countdown, ensuring each phase not only reaches people but drives efficient sales. 3) How To Make Everyone Welcome Accessibility is crucial. Setting ticket prices to ensure everyone can join in, breaking down barriers so the whole community can celebrate. 4) Setting a clear timeline Carefully timing announcements and sales to build hype. Making sure the team moves in a structured manner and people save the date for attendance!

I don’t just show you HOW TO START, but how starting can CHANGE your life. Comment BAR below to get my step by step playbook that will change your life. #bar #bartending #events #mobilebar

I don’t just show you HOW TO START, but how starting can CHANGE your life. Comment BAR below to get my step by step playbook that will change your life. #bar #bartending #events #mobilebar