Snowflake’s Post

Congratulations to our client, Benchmark Automotive, on the Launch of their Benchmark Data Suite. The Benchmark Data Suite is designed to track and manage important data in one location for better decision-making and profitability. Read more about this transformative platform in AutoDealer Today. https://lnkd.in/gcs4xdUy #PR #marketing #automotive #automotiveindustry #automotivepr #automotivemarketing #automotivemarketing #autotech #socialmediamanagement #marketingagency #pragency #automotiveservice #creativeagency

Every vehicle in your inventory is unique - by leveraging VIN-level analytics, you can gain detailed insights into the exposure of each individual vehicle. Here’s why it matters: 📊 VIN-level analytics allows you to track how specific marketing tactics are influencing the exposure of individual vehicles. 🔍 Monitoring each vehicle’s marketing exposure helps you to identify vehicles that are in need of more visibility. This ensures no vehicle gets overlooked and helps maintain a balanced marketing budget across your inventory. 📈 By allocating resources more efficiently you can improve ROI, increase inventory turn, and ultimately, improve profitability for your dealership. Want to learn more? Start with a free Marketing Analysis from VIN IQ ---> https://lnkd.in/gqSb76D2 #marketingefficiency #dealermarketing #automotivesales

Think about the less popular vehicles sitting in your inventory, missing potential buyers because they aren’t highlighted. This misallocation inflates your marketing costs and slows down your inventory turnover. By utilizing VIN-level insights, you can strategically adjust your marketing spend. Ready to target those underexposed vehicles , ensuring that every car gets the attention it deserves? Get started with a free Marketing Analysis from VIN IQ ---> https://hubs.ly/Q02v-jt80 # autodata #VINlevel #marketingstrategy

Through our work with various clients, we have found there aren’t a huge amount of businesses, particularly in automotive, who are feeding that data back to their marketing teams to essentially help optimise any future market and enable the business to pivot and adapt quickly. This extends to showroom visits where a lot of the data gets lost. The stats speak for themselves - your marketing may be working for now, but how are you future-proofing to keep ahead of the competition? https://lnkd.in/eS-bSCxx #PowerofData #DigitalDealership #AutoDealerMarketing #GrowthMarketing #DemandMarketing #OmnichannelAutomotive

Exciting times at AutoTrader! 🚗💡 Over the past few months, we've been hard at work enhancing the AutoTrader Connect API, which not only facilitates advertising and lead capture but now also extends to rich analytics and trending pricing data. This integration into our DMS allows dealers to price vehicles accurately and efficiently right when they're listed, all with a single click. Utilize this cutting-edge tool to streamline your operations, predict retail prices, and optimise your inventory management with precision. Stay ahead of the curve by leveraging these powerful analytics to enhance your dealership's performance. Discover how to transform your pricing strategy and boost profitability at https://bit.ly/3Uk4t2V #AutoTraderConnect #AdvancedAnalytics #DealershipTools #VehiclePricing #MarketTrends #InventoryManagement #AutomotiveSales

A very good and insightful article from Charlotte Murray in Auto Retail Network Bulletin this month Richard Aucock on how the Vindis Group are utilising car alerts in their eCRM activity. Car alerts have long been a valuable tool/channel for many marketers, providing opportunities for consumer re-engagement and rich data for effective re-targeting campaigns. It’s would be useful to understand how Vindis Group not only uses this data for conquest marketing but also how they leverage the car alerts database for stock sourcing and purchasing longer term and the way this data is shared with leading operators in the market / group Jeff Brown Mark Brown Understanding these practices can greatly enhance the approach to data-driven marketing and operational efficiency. Simon Bottomley MBA Tim Potter FCCA Lucien Pickford #AutomotiveMarketing #eCRM #DataDriven #CarAlerts #MarketingStrategy #CustomerEngagement #Vindis #ConquestMarketing #StockSourcing #Cardealers #Cardealerships #Usedcars #newcars #Velocity #Automotiveexcellence

Drive your marketing forward with our automotive trends webinar - 📅 31 October 2024 🕑 14:00 - 14:30. Based on real, anonymised data from across the automotive sector, be the first to learn the emerging trends and actionable strategies that can give your marketing efforts a competitive edge. Why Attend? 🔥 Get ahead of the curve with never-before-seen data 🔥 Transform your marketing strategy with expert analysis 🔥 Exclusive tips on how to apply these insights directly to your business Save your seat 👉 https://lnkd.in/eyCX-dUw #automotive #auto #cardealers #dealerships #auto #marketing #strategy

Since planning in #marketing is "die Halbe Miete"... 🧭 Some Berylls insights on how to even connect #CX, marketing & #sales in an integrated way - have an 'eggcelent' (sorry it had to be...) #easter read! 🐰 #automotive #marketingandsales

"Things are changing so rapidly, if you try to use yesterday's data to make tomorrow's decisions you're going to get left behind." The market is changing; what worked last year won't work this year. Every dealership needs a marketing team that adapts to their needs and to the market. Do you have that team? #automotive #marketing #dealershiplife #dealership #automotiveagency

🤩🎰 Viva Las Vegas! #DigitalDealer2024! 🎰🤩 Next week, Dealer Blue Sky is heading to Las Vegas for Digital Dealer, and we can’t wait to see you there! 🎉 Stop by Booth #117 and be the first to experience the launch of our brand-new RAIN Omni Tech Platform—the ultimate all-in-one tool that’ll have your dealership running smoother than a perfectly tuned engine! 🚗💨 What’s under the hood? How about advanced CDP, transparent 1st touch attribution, channel profitability reporting, data enrichment with buyer intent, and more— seamlessly integrated into your CRM. Say goodbye to juggling multiple platforms! We’ve put everything in one place, so you can focus on what really matters: driving results and not driving yourself crazy. 😎 And if that’s not enough, we’re offering something special for everyone who stops by to say “Hi!” 👋. (Trust us, you’ll want in on this!) Let’s connect, learn, and have some fun. Come make it RAIN with Dealer Blue Sky! 🎲🌧️💰 Chris Slaydon Kara Delaine Harris Sara Raines Chris Gutierrez Becky Squyres Edward Cramer Christopher Peckens Kenneth Page Whit Norrad Samantha Guarino #DealerBlueSky #DigitalDealer #LasVegas #AutoTech #AutomotiveTech #AutomotiveMarketing #MarketingTech #AutomotiveIndustry #CDP #KPI #ROI #ROAS #Attribution #Sales #Automotive