Sonoro Global Media Corp.’s Post

“Imagine sound moving around you—above, below, and all around—capturing every nuance of emotion, action, and environment. This isn’t just listening anymore; it’s feeling the story unfold.” - Stefano Fallaha (CEO & Founder, Podeo | بوديو) Immersive Audio is coming to podcasts👂 Podeo | بوديو (the leading Arabic podcast app) has partnered with Dolby Laboratories to integrate Dolby Atmos® into its platform (h/t Podnews, 🔗 in comments). Creators will be able to craft rich, multi-layered soundscapes, enhancing listener engagement by immersing them in the audio experience. Sounds pretty good to us. Our Take: We love to see the constant innovation in podcasts. For marketers, there’s a real opportunity—especially in streaming—to create more immersive audio ads with spatial sound tech. Tune-in advertisers are leading the way, with recent spots from Paramount+, Netflix, and CBS using spatial audio to enhance listener engagement. CAOs, sound off in the comments–how would you use this tech? -- #OxfordRoad #AudioAdvertising #Podcast #MediaBuying #Creative #CAO #Strategy #Tech #Insights #Audio #Advertising #Marketing #Engagement

https://lnkd.in/gjHk27xm In today’s content-driven world, #brands and creators are turning to #audio to enhance #engagement and #connect with their audiences. Audio offers a powerful #emotional impact, helping brands #build stronger bonds through #tone, #voice, and #music, which can trigger emotions faster than text. It integrates seamlessly into daily life, with people consuming podcasts and ads while multitasking. Audio also boosts brand recognition, with a well-crafted audio identity reinforcing brand values. Studies show that audio ads are more #memorable and impactful than other forms of #advertising. Moreover, audio content is flexible, allowing for #storytelling in various formats, and is more accessible to audiences, including those with visual impairments or language differences. As the #media landscape shifts towards audio-first experiences, integrating #sound into your #strategy positions your brand for success in this evolving trend. Whether through podcasts, voiceovers, or audio ads, the emotional and practical benefits of audio make it a crucial part of modern media strategies. Click on link for full article.

in the age of endless content, curation is king As someone who's been in the audio game for a while, I've seen firsthand the challenges of discoverability. But curated networks like what Airwave Media is doing offer a solution: a way to connect passionate listeners with additional high-quality content. ...Right now I'd also pay $5/month for someone who could reliably vet more audio content based on what I like already. If I were an indie podcaster right now, I'd be hitting up other shows in my niche to brainstorm collaborative feed drops or even creating our own mini-network. We know podcasting is not a zero-sum game And hey, podcatcher app developers, how about some slick playlist features that connect listeners to similar shows based on what they're already enjoying?

Spotlighting our favorite celebrity: AUDIO. Audio is a vital and multifaceted medium, with consumers spending four hours daily across streaming, radio, and podcasts. And creators are only amplifying the medium further through their full scale approach including content, live events and beyond. Audio’s evolution has led to unprecedented opportunities in connecting with loyal audiences through immersive strategies like host endorsements and sponsorships, fostering deeper connections across platforms. But how to leverage audio is what matters. With some key Ad Results Media experts weighing in, our latest blog covers the following strategies, brands will want to capitalize on in 2025: ✅  Lead with Podcasts-first, not only ✅  Make audio work harder ✅  Evolve your creative ✅  Embrace AI ✅  Work with up-and-coming creators ✅  Prioritize partner and platform innovation Full blog: https://lnkd.in/dBCaFZfe

Transforming your podcast into an online radio station opens new doors for audience engagement and growth. In our latest guide, we explore the best practices to make this transition seamless. Learn how to amplify your content, build a loyal community, and streamline your broadcasting process. Elevate your brand and reach listeners like never before by turning your passion into a powerful online platform. Dive in to discover actionable insights and creative strategies.

Are you worried about a sluggish economy impacting your marketing efforts? Don't hit pause! ⏸️. Audio advertising offers a powerful way to reach engaged audiences and drive growth even in challenging times. The new Marketer's Guide to Audio from Audacy dives deep into: -Cost-effective strategies to maximize your budget -Engaging storytelling that resonates with listeners -Measurable results to track your ROI Don't wait! Download your free guide today and discover how audio can unlock growth for your brand: #AudioAdvertising #MarketingStrategies #Podcasting

Aha! This is part of what I was ranting about on Never Post the other day - the difficulty public radio stations have supporting (and especially monetizing) their digital offerings (ie: podcasts). Maybe this will help? 🤔 Here's a summary of Dovetail: "Dovetail from PRX enables public media stations and content producers to deliver audio content to audiences across all on-demand podcast platforms, provide real-time audience data and metrics, manage dynamic ad delivery, identify underwriting and fundraising opportunities, and integrate easily with existing technology." The grant is for a pilot that will enable free access to Dovetail for 30 public media stations. Stations must apply to participate.

Engage the Senses, Connect with the Heart Imagine your audience not just hearing your message, but feeling it. With PodTheatre, your brand becomes part of an immersive audio experience that engages the senses and connects on a deeper, emotional level. This isn’t about interrupting someone’s podcast with an ad—it’s about embedding your brand into a story that captivates. Our work on Stripped showed the undeniable power of audio storytelling. Listeners didn’t just hear a story—they were transported into it. Through sound, voice, and atmosphere, we brought history to life in a way that resonated deeply with everyone who tuned in. And our client is reaping the rewards, as his services gets booked and he gives motivational talks to people who are facing similar challenges to the ones he faced. Now, we want to do the same for your brand. When your brand is part of an audio drama, it’s not just another company—it’s a character in a story. And when your audience connects with that story, they connect with you. It’s marketing with heart, soul, and creativity, and it’s unlike anything else in the South African market. Ready to make your brand unforgettable? Let’s create something special together: https://lnkd.in/dJ66NweK #PodcastingTips #bairdmedia #VoiceTraining #AudioDramas #PodcasterLife

Audio is powerful. Exactly why we are here, doing this!

The IAB’s new guide, Getting Audio & Podcasting on the Media Plan, highlights a surprising gap between the explosive growth of digital audio and its share of ad investment. ✅ Over the last decade, digital audio listeners have surged by almost 100%, now reaching over 200 million weekly. ✅ As the fastest-growing digital media channel in 2023, digital audio achieved an impressive 18.9% year-over-year revenue increase—nearly double the growth rate of video. ❌ Despite digital audio capturing 20% of all U.S. adult time spent on digital media, it represents only 3.1% of total digital ad revenue. Digital audio is undeniably a top channel for consumers—and Jun Group helps brands and agencies close this gap. Contact us to explore our audio solutions: https://lnkd.in/e-28Bhbz Get the IAB guide: https://lnkd.in/eNjcSXnY #digitalmedia #audioads #digitaladvertising #audio #adtech