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🔍 OK, but how do I "TaRgEt My AdS" to reach the "RiGhT" audience? EvErYoNe is my audience! Not so fast... It’s probably fair to say anyone COULD be your audience, but not EVERYONE is. I mean, even unicorns 🦄 have their crowd, and it’s not everyone! Let's say you’ve created the world’s best vegan, gluten-free, soy-free, dairy-free, sugar-free, guilt-free cookie. 🎉 It’s a masterpiece of culinary wizardry. Naturally, you think, “Hey, EVERYONE will want this!” 🍪 WRONG. ❌ Meet Carl. Carl is a carnivore. Carl’s idea of a balanced diet is a steak in each hand. Carl doesn’t care if your cookie is free of anything except taste. 🥩❌ Or, maybe you've created a new line of high-tech gardening gloves that monitor soil conditions and play Beethoven to your begonias. 🎻🪴 “Everyone” must want these! Again, WRONG. ❌ Meet Urban Apartment Dweller. 🌆 She has exactly one plant, a resilient cactus named Spike. Her gardening gloves are called not-owning-gardening-gloves. The point? Targeting “everyone” means targeting no one. 🎯 Ya gotta get to know your real audience. The ones who actually need, want, and LOVE 😍 what you’re offering. Dig into their preferences, habits, and quirks. Speak directly to them and watch your business thrive. 🌟 Because, let’s face it – Carl isn’t giving up his steak for your cookie, and Urban Apartment Dweller thinks your gardening gloves are hilarious. Find your people, talk to them, and leave “everyone” to their steak and cacti. Start by really getting to know who you’re trying to reach. Create detailed buyer personas. Think about their age, gender, interests, job roles, and even their hobbies. The more specific, the better. (this is so hard for me!) So, who’s your real audience? #CustomAudioSolutions #TargetAudience #Marketing101 #FindYourPeople #SoundSpark

(Forced) Gardening day 😅. Working on some vertical pots/fences for the plans so that the chickens can eat them and leave the tomatoes for the humans, lol. As marketers, CX, and comms people, I guess we should all do the same. Right? We protect our people—from customers to employees—with the experiences they need based on their individual context. When we do this, we see the fruit. Going back to work. I can't show proof to my wife that posting here will help with the tomatoes 🍅 😉, though. Happy Saturday. Cheers, Josías Want more tips like this? Follow me on LinkedIn: https://lnkd.in/dT2GqQkd Pirsonal empowers comms, marketing, and CX leaders to captivate their distracted audience using personalized videos at scale. Automatically. #marketers #Gardening #comms #cx #engagement

Brands like Cann are using 'gardening' and emojis to get around content filters on TikTok and other social media platforms. For daily news and analysis subscribe to the https://lnkd.in/gSqWc6DP newsletter. #Marketing #Marketers #Advertising

🌷 Spring is here, but are your new DIY products blooming with content ? Did you know 72% of consumers say they won't buy a new product without user-generated content (UGC) like ratings and reviews? This can be a major hurdle for product launches, especially in seasonal industries like DIY retail where gardening and outdoor essentials are becoming the most important items in the digital shelf - as soon as the sun is out. So, how can you ensure your new spring products get noticed and adopted by eager DIYers? Launch your product successfully by incorporating a sampling campaign. With the power to boost sales, build brand buzz, and fuel your content engine, sampling during key moments like product launches can drive user-generated content that influences conversions. Discover more about the impact and strategies of product sampling: https://my.ugc.bz/2blVyw #bazaarvoice #brandbuilding #brandgrowth #socialcommerce

We’ve been shortlisted for an award! ⭐️ It’s amazing to be able to share today that Field Gate Flowers has been nominated for the Brand Social Media Influencer of the year at the Garden Media Guild awards 2024! The entry reads: “In 2023 Roz Chandler at ‘Field Gate Flowers, held 15,000 followers, but since working with Tom Coleman on her social media presence, she has sky rocketed in just one year to over 200,000 followers. Not only that but this has supersized her business and her contribution to the horticulture industry. 🌿 They’ve focussed on getting the balance right - inspiring more people to get into cut flowers, and growing in general, with practical tips and value lead content. But also with added value such as podcasts and special guest appearances. 🎙️ They also make content light hearted with relatable comedy and outtakes. The account has now become the ‘go-to’ for flower farming and cut flower advice, but most importantly the feedback from her audience is that f how her advice and wisdom has impacted lives, prompted career changes, life changes and renewed focus on gardening. Tom’s work as part of his brand new business has been key in creating this movement, creating viral reels which have been viewed worldwide by millions, and even catching the eye of TV’s Stacey Solomon who booked the team for a job after seeing their social media - and whats more, the pair have become inseparable, even with ‘Womans’ weekly’ writing an article about the pairs unlikely friendship.” 🥂 Working on this little corner of social media is something we both enjoy every single day. It’s brought us together professionally, as friends, and brought a whole amazing community of 200,000 people together with one shared passion - gardening, flower farming and growing stuff! 🙌🏼🌿 We can’t wait to celebrate at the awards in November - and of course we’ll share all of the behind the scenes 😉 #gardenmediaguild #gardenmedia #socialmedia #awards #influencer #brandinfluencer #flowerfarmer #flowerfarming #flowers #cutflowers #gardening #horticulture

"Today, Creators are more than just content Creators—they are writers, directors, thought leaders, celebrities, and entrepreneurs who are proudly independent, building thriving businesses. There is a reason the industry has shifted from being called influencer marketing to the Creator Economy." In his op-ed for Fast Company, our Co-CEO & Co-Founder, Neil Waller 🐳 breaks down the strategic approach behind Epic Gardening. An inspiring success story driven by Creator Kevin Espiritu that underscores the power of Creators and their ability to go beyond product promotion to build engaged communities that seamlessly integrate with a brand. 💡⚡️ Read more here: https://lnkd.in/gQ-eFt3h #WhalarGroup #EpicGardening #CreatorEconomy 

Why did the marketer start a gardening blog? Because they're experts in 'planting seeds' and nurturing 'organic growth'! 🪴🌱 But let's dig deeper for a moment. In the business world, especially in marketing, it's easy to get buried under a heap of buzzwords—whether it's the evergreen 'content is king' or the flashy arrival of 'influencer marketing.' And don’t even get me started on the eternally elusive 'authentic engagement.' Remember, amidst all this horticultural hustle, the heart of marketing lies in understanding your audience and cultivating genuine connections. So, let’s not just chase the latest trends like wildflowers but instead water those roots of creativity and authenticity. After all, the best gardens aren't

Garden Centers: Ready to reach the next generation of gardeners? At Lawn & Garden Retailer, we're passionate about helping garden centers succeed in a fast-changing market. That's why we're thrilled to recommend Brands in Blooms — a game-changing company helping garden centers connect with Millennials and Gen Z gardeners. Their Next-Gen Consumer Insights Course, starting January 14th, is a 7-week deep dive into everything you need to future-proof your business: ● Consumer behaviour insights & strategies ● Content and digital marketing strategies ● Retail layout optimization for experience-driven shopping 130 garden center participants have already benefited from the first cohort and here's what one participant told us: "The course itself has been great. Clear, concise, and targeted sessions that are backed up with tangible data and separated into different aspects of the business." And their Brand Bloom Community is the best-in-class marketing cohort for garden centers. This professional network offers ongoing support, tools, training, and peer to peer success stories to inspire and develop your marketing team. Did You Know? Millennials and Gen Z are spending more on experiences and gardening than ever before. Brands in Blooms has the data and expertise to help you tap into this growing market. Register now to secure your spot in the winter cohort and start growing your future today: https://lnkd.in/g_YdPfFd #sponsored

🌻 𝐍𝐮𝐫𝐭𝐮𝐫𝐞 𝐘𝐨𝐮𝐫 𝐅𝐥𝐨𝐰𝐞𝐫𝐬, 𝐍𝐮𝐫𝐭𝐮𝐫𝐞 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞! ↳ 𝐈𝐦𝐚𝐠𝐢𝐧𝐞 you’re a skilled gardener nurturing a thriving garden. Just like cultivating plants, understanding your audience is vital to helping your business flourish! 💡 𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 the seven elements of audience insights can help you grow your marketing success: Start with the 𝐛𝐚𝐬𝐢𝐜𝐬. Who are your audience members? 𝐀𝐠𝐞, 𝐠𝐞𝐧𝐝𝐞𝐫, 𝐥𝐨𝐜𝐚𝐭𝐢𝐨𝐧 . This foundational data is your soil type. ↳ Understand their 𝐯𝐚𝐥𝐮𝐞𝐬, 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐬, 𝐚𝐧𝐝 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞𝐬. This insight is the sunlight that helps your plants thrive. ↳ What do they want to grow? Identify their 𝐧𝐞𝐞𝐝𝐬 to align your offerings with their gardening goals. ↳ Analyze how they interact with your brand. What drives their 𝐜𝐡𝐨𝐢𝐜𝐞𝐬? This understanding enhances your 𝐧𝐮𝐫𝐭𝐮𝐫𝐢𝐧𝐠 𝐭𝐞𝐜𝐡𝐧𝐢𝐪𝐮𝐞𝐬. ↳ 𝐂𝐨𝐧𝐭𝐞𝐱𝐭 matters! Consider the environment and conditions in which your audience engages with your brand. Weather and seasonality can impact their 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬. ↳ Gauge their 𝐟𝐞𝐞𝐥𝐢𝐧𝐠𝐬 𝐭𝐨𝐰𝐚𝐫𝐝 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐚𝐧𝐝 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬. Positive or negative perceptions can influence their choice of plants. ↳ Recognize the 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐬 that shape your audience’s gardening practices. This understanding fosters inclusivity and relevance in your offerings. ➝ 𝐀𝐧𝐝 𝐯𝐨𝐢𝐥à ! 𝐖𝐢𝐭𝐡 𝐭𝐡𝐞𝐬𝐞 𝐬𝐞𝐯𝐞𝐧 𝐞𝐥𝐞𝐦𝐞𝐧𝐭𝐬 𝐨𝐟 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐢𝐧𝐬𝐢𝐠𝐡𝐭, you’re ready to cultivate your marketing strategy! If you found this helpful, like this post ❤️ and share your first step toward success in the comments! 💬👇 #AudienceInsights #MarketingStrategy #DataDrivenMarketing

Guess what? We made waves at the Garden Centre Expo! 🌼 Here’s the scoop: • We connected with loads of amazing brands in the gardening world. 🌍 • We packed all the best insights into a YouTube Playlist just for you. 🎥 Here’s what we uncovered: ✔️ How brands are tackling paid media and marketing 💻 ✔️ Who’s thriving vs. who’s resisting the new wave 🌊 ✔️ Why some in the garden sector shy away from change 🌱 ✔️ Where the biggest marketing opportunities are hiding ✔️ How to win over younger audiences 🧑🌾 ✔️ The role paid media plays in shaping garden centres …and so much more! 🌟 We’ve launched the first 12 videos, featuring legends like: Antony Henn, Guy Kingsley-Smith, Liz Dowling, Alan Roper, Matthew Holland, Rachel Henley, Holly Daulby, and so many more incredible minds in the industry. 👏 If you’re curious about what’s blooming in the gardening sector, this is the playlist for you. 🎧 Link below! Watch the trailer and dive into the full experience. 👇👇 #gardencentreexpo #gardeningsector #paidmedia #marketing #industryinsights