SoundPromo’s Post

You don't need a label to start a music career anymore, that era has long passed. In today's world, technology and the internet have empowered more people to create professional-quality recordings and access both physical and digital distribution without requiring significant upfront investment. Skip the traditional route of seeking a label. Instead, focus on putting your work out there, releasing singles, creating content, and cultivating an audience. Keep building audience until the DIY effort stops scaling. Only when you outgrow the DIY approach should you consider a label opportunity. If you've been successful on your own, the label needs you more than you need them, In the modern music industry, recording deals will be less about discovering unknown talent and more about providing services to established artists. #musicindustry #musicians #musicbusiness

You don't need a label to start a music career anymore, that era has long passed. In today's world, technology and the internet have empowered more people to create professional-quality recordings and access both physical and digital distribution without requiring significant upfront investment. Skip the traditional route of seeking a label. Instead, focus on putting your work out there, releasing singles, creating content, and cultivating an audience. Keep building audience until the DIY effort stops scaling. Only when you outgrow the DIY approach should you consider a label opportunity. If you've been successful on your own, the label needs you more than you need them, In the modern music industry, recording deals will be less about discovering unknown talent and more about providing services to established artists. #musicindustry #musicians #musicbusiness

The emphasis on social media in today’s music environment allows artists to break through at unprecedented rates. But just because they went viral, these artists might not be ready to play stadiums or have fans that are coming to see their shows. Moderator Stephen Glicken, CEO & Co-Founder, Project Admission, and panelists Amy Davidson, Executive Vice President, mtheory LLC; David O'Connor, Vice President, Artist & Business Development, Live Nation Entertainment & Founder, OnesToWatch; Amy Siripunyo, Senior Brand & Growth Manager, US, Groover; and Chuck Steedman, President & CEO, LiveCo (official); spoke to the importance of artists having an honest and realistic team, especially economically. Treating every tour like it’s the last is an alluring trap, so it’s important to coach artists on starting small and building a fan community. This time is used to learn how to navigate the ups and downs of the live industry, ensuring the artist can have a long and fulfilling live career. Even in the era of social media, panelists came to a consensus that the most effective ways to get people to shows still includes mailing lists and SMS messaging. This strategy also allows artists to own the data of their fans and learn how to target them more specifically. Knowing who your audience is gives artists and their teams more opportunities for unforgettable live experiences, furthering the longevity of the artists’ careers. Delaney Durbin

Dear music business executives, I know how much y’all want an artist with high social media and DSPs numbers. Always remember good music deserves fair hearing. Not every emerging independent artist has the financial capability to market their recordings. Some will only try to grow their numbers organically relying on algorithms and very few people for repost. Give emerging artists touring chances. Let them tour six states of their prospective target audience before signing. This will not only boost the scanty numbers but will also show a glaring evidence of which artist and song the audience has connected to, giving A&Rs live analytics of these talents. Perhaps It can help labels eliminate bad signings #musicbusiness #musicindustry #emergingmarket #emergingartist #indie #tour #live

Food for thought! In the traditional music industry model, labels have long held the key to an artist’s audience, controlling much of the data and decision-making power. Artists drive traffic to the label’s platforms to launch their music, but what happens after? Too often, the data remains hidden, leaving artists unable to make informed decisions about their art and career. The solution? Cultivating a presence both online and offline where artists can connect directly with their fans, fostering deep, meaningful, and authentic relationships. By taking control of your audience and owning that connection, artists can make smarter choices, maintain creative freedom, and build a sustainable career. It’s time to redefine the narrative. Let’s create spaces where artists thrive and fans engage on a deeper level – no middleman required. #MusicBusiness #IndieArtists #ArtistEmpowerment #FanEngagement #CreativeFreedom

Updating your website is crucial for independent music creatives because it serves as your digital business card and hub for all your activities. A well-maintained website with the latest news, music releases, and contact information enhances your professional image, keeps your audience engaged, and makes it easier for industry professionals to connect with you. This consistency not only attracts new fans but also retains your existing audience, helping to build a loyal fanbase and open doors to new opportunities. #IndieArtist #MusicMarketing #ArtistWebsite #IndependentMusician #MusicBiz #MusicianLife #ArtistPromotion #DigitalPresence #MusicCareer #StayUpdated

Defining your brand is crucial for independent music creatives as it establishes a clear and consistent image that resonates with your audience. By articulating the key attributes, values, and messages you want to convey, you create a solid foundation that guides all your branding efforts. This helps differentiate you from others in the industry, builds a loyal fan base, and enhances your marketability. Consistency in your brand message ensures that your music and image leave a lasting impression, attracting more opportunities and fostering growth in your music career. #IndependentArtist #MusicBranding #DefineYourBrand #IndieMusic #CreativeIdentity #MusicMarketing #ArtistDevelopment #BuildYourBrand #MusicSuccess #IndieMusician

Here are 4 reasons why anyone struggling with breaking into the music industry should start focusing on promotion: 1. **Visibility**: Promotion helps your music get noticed by a larger audience 🌍. 2. **Connection**: It builds a fan base that resonates with your sound 🎶. 3. **Opportunities**: Opens doors to gigs, collaborations, and record deals 📀. 4. **Growth**: Continually boosts your career and keeps you relevant 📈. I firmly believe this. Share your thoughts or experiences below! #MusicPromotion #TalentAmplifier #MusicIndustry #BrandDad #BrandDadSocial #socialmedimarketing #socialmediamarketing💎 #socialmediamarketingutips #socialmediamarketingtraining #socialmediamarketinguk #instaseo #mediamanagement #djmanagement #socialmanagement #socialmediamangement #internetmarketingtips #socialmediagrowthhacks #socialmediagrowthexpert #unsignedsinger #recordlabelsubmissions #jaxmusic #tagadopeartist #datpiffmixtape #indiemusicar

🎶 Musicians, imagine waking up to THIS on your dashboard 🎧 👉 Want to wake up to numbers like these? Here's what you need to do: Create a solid digital strategy Leverage the right platforms and tools Engage and grow your fanbase organically At Dan Ortiz Marketing Consultants, we specialize in helping artists like you navigate the online music landscape, so you can focus on what you do best—making music. Let’s turn your talent into a sustainable career. 💬 Reach out for a free consultation and take the first step toward growing your audience today. Don’t let your music go unheard: https://lnkd.in/dsQ-hXGa #MusicMarketing #DigitalMusicStrategy #IndieArtistGrowth #MusicPromotion

The Rose-Tinted Glasses of the "Old" Music Industry 🎤 There’s a growing trend among artists today to romanticize the music industry of the past—before digital platforms and content creation became dominant. The perception is that there was once a "fair" system where artists were nurtured, and success came easily if you had talent. 🎶 Yes, there was a time when record labels invested more heavily in artist development, giving new talent the kind of initial support that we rarely see today. But let’s not forget that the industry was far from fair even then. 🤔 Record labels have always taken advantage of artists. From unfavorable contracts to ownership of masters, the music industry has been built on extracting as much value as possible from musicians. The artists who succeeded had to fight tooth and nail, often going independent or finding creative ways to reclaim their careers. 🛠️ The key takeaway for artists today is that there’s no “perfect” past to long for. Whether in 1984 or 2024, most artists have had to grab the bull by the horns and create their path to success. 💪 Let’s keep pushing forward, building sustainable careers, and leveraging today's tools to do it on our terms. #MusicIndustry #ArtistDevelopment #IndependentArtists #DigitalEra #RecordLabels