Spade Health’s Post

Before you get into qualitative research for your business, it's essential to know about a qualitative research moderator's role. A qualitative research moderator – ✅initiates discussions, ✅ensures that all participants contribute, and ✅collects valuable insights that fulfill the research objectives. So, the effectiveness of a qualitative research study depends on the moderator’s ability to guide conversations and generate meaningful responses. And how to know if a moderator have these skillsets? Let's find out here! https://lnkd.in/g9n896PV #QualitativeResearch #DataCollection #ResearchMethods #MRX #MarketResearch #InsightsOpinion

**Ensuring Accuracy in Social Economic Data Collection: The Vital Role of Stakeholder Involvement** In the realm of social-economic data collection, accuracy is paramount. But what's often overlooked is the pivotal role that stakeholders play in ensuring that accuracy, especially when it comes to translating questionnaires for diverse contexts. Translation isn't merely about converting words from one language to another; it's about preserving intent, context, and nuance. While experts in translation bring invaluable skills, the diversity of culture, traditions, and belief underscores the need for in-depth stakeholder engagement in the process. Here's why: a)     Contextual Understanding: Stakeholders intimately understand the community, its culture, and its unique nuances. They bring invaluable insights to the translation process, ensuring that questions resonate with local realities. b)    Preserving Meaning: Language is intricate, and a direct translation can sometimes alter the intended meaning. Stakeholders act as guardians, ensuring that questions retain their original intent and meaning, regardless of language. c)     Accurate Responses: A question misunderstood is a response misinterpreted. By involving stakeholders, we mitigate the risk of ambiguity, ensuring that questions elicit accurate responses reflective of the reality on the ground. d)    Local Approval: Who better to validate the effectiveness of translated questionnaires than those embedded in the community? Stakeholder involvement ensures that the final questionnaire is not only accurate but also endorsed by those who understand the local dynamics best. e)     Representation and Inclusivity: An internal review board should also ensure the representation and inclusivity of experts from the locality where the study is being designed. This is crucial to address the nuanced aspects of culture, traditions, and belief, further enhancing the accuracy and relevance of the data collection process. In our commitment to robust social economic data collection, therefore, let's recognize the indispensable role of stakeholders and internal review boards in ensuring representation, inclusivity, and accuracy. By fostering collaboration and inclusivity, we pave the way for data that truly reflects the diverse tapestry of our world. #DataCollection #StakeholderEngagement #SocialEconomicResearch #InclusiveResearch #CommunityImpact #SocialImpact #Research #Development

Metaphors are a common and essential part of everyday language, but tools to account for them in communications are scarce. A Journal of Marketing Research study devises a new textual analysis method to glean insights from metaphors. In the study, researchers Ignacio Luri, Hope Jensen Schau, and Bikram Ghosh demonstrate a novel methodology termed "metaphor-enabled marketplace sentiment analysis" (MEMSA), showing how it can leverage the sentiment-conveying potential of metaphors to uncover a deeper, more contextual understanding of market discourse. By linking metaphors to sentiments across different domains, MEMSA enables researchers to scale qualitative insights to larger, “big data” textual samples. Click below to learn more about MEMSA and to read the authors' interview with AMA DocSIG members Manaswini A. and Christian Arroyo 💡 #metaphors #language #textualanalysis #languageresearch #marketingresearch #researchmethods

This article is very interesting! I wonder what it would be like to be used in the context of sensory intensive experience.

Redefining expertise in qualitative marketing research "We often think about expertise as the accumulation of professional experience. And certainly, qualitative researchers are experts in their field, honing their skills through years of experience designing and conducting research and deftly analyzing results. But this is not the only kind of expertise in qualitative research. We miss an opportunity when we don’t consider respondents to be experts in their own right – experts of their own lives and experiences, which surpasses our understanding or knowledge of the intricacies of how they navigate the world." Read more https://lnkd.in/g7-cDYnn #QuirksMR #MRX #insights

Quantitative vs Qualitative Research Methods

📚 Critical Review: Qualitative vs. Quantitative Research 📊 As a researcher, understanding the strengths and limitations of qualitative and quantitative research is essential. Qualitative research dives deep into the "why" and "how," offering rich insights into behaviors and motivations, while quantitative research provides numerical data that can be analyzed statistically. Both methodologies are powerful tools, but knowing when to use each is key! 🔑 💡 Qualitative research brings in-depth perspectives, allowing for the discovery of new ideas and patterns. However, its subjective nature can lead to challenges in replicability and generalization. On the other hand, quantitative research offers measurable results and can handle large data sets, but it often lacks the context behind the numbers. A critical balance between these approaches can lead to well-rounded research outcomes! ⚖️ As researchers, we must continually review our methodologies to ensure that the approach we choose best fits the research question. 📖 Whether we're using interviews and focus groups or statistical models and surveys, it’s vital to stay adaptable, reflective, and open to integrating both methods for comprehensive results! 🌍 #Research #QualitativeVsQuantitative #CriticalReview #ResearchMethods #DataAnalysis Razia Aliani Asad Naveed Emmanuel Tsekleves Lennart Nacke

Making thorough research is not for the weak. You'll agree with me that a researcher collects, organizes, analyzes, and interprets data and opinions to explore issues, solve problems, and predict trends. Do you want such researcher for your blog or media? Here she is. One of my biggest strengths is the ability to conduct thorough research on any topic and present the information in an easy-to-understand manner. Slide into my DM to get that content ready for your audience. Good morning. #Preciouspenspeaks

Exciting news! ✨ Our latest report, *Facets of Journalistic Skills 2024*, has just been published, providing insights into the digital skill sets demanded in journalism. This research, based on an analysis of over 500 job ads from news outlets across seven countries (U.S., UK, Australia, France, Germany, Austria, and Switzerland), sheds light on: - The need for digital expertise 💻 such as SEO, social media management, and data analytics. - The emergent role of AI skills 🦾 in newsrooms, despite their limited current demand. - Differences in work experience and degree requirements 🎓 across countries. - The ongoing challenges in salary transparency 🤑 and diversity approaches 🌈 across job ads. A must-read for journalists, educators, and news professionals alike, this report serves as a guide to the latest industry expectations. Special thanks to the Journalism and Communication Studies Master student team at Universität Hamburg who conducted this research! 👏 Get your copy here: https://lnkd.in/drr73fgZ #Journalism #Journalistik #DigitalSkills #AI #SEO #JournalismCareers #Diversity #SalaryTransparency

Qualitative and quantitative research are research methodologies used to analyze