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This Week in Sponsorship... Get the weekly summary straight to your inbox: https://lnkd.in/guFPFdwK Deal of the Week sees Youi Insurance lock in a five-year partnership extension with the Brisbane Lions. The impact: - Alongside Youi’s National Rugby League partnership, the Lions deal cements Youi’s position as one of the leading insurance sponsors in Australia. - This is despite having lower revenue than competitors Suncorp Group (AAMI), NRMA Insurance, Allianz, QBE Insurance, Auto & General Australia (Budget Direct), and others; although growing quickly. - When overlaying audiences, Youi’s share of the sponsorship market is particularly pronounced in QLD; where it is the clear leader in sponsorship. Sign up for the deep dive and implications for other insurance brands: https://lnkd.in/guFPFdwK #sports #sponsorship #sportsmarketing #partnership #sportsbiz Mark Isaacs Alexander MacAdie

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