Scout

Pirelli to become the Official Tyre Partner of the Australian Open in 2025! It is the largest new deal in the Tires & Rubber category in the last 12 months. To read the full analysis, and get our real-time new deal features (including full category data access via our dashboard), sign up to Scout Pro. https://lnkd.in/g4HGR9Bx Alexander MacAdie Mark Isaacs Analyst Economy

This Week in Sponsorship… The New Year break hasn’t slowed down sponsorship announcements, with a flurry of new deals to start 2025. This week's deep-dive looks at which sponsorship categories are growing fastest – sign up to find out. https://lnkd.in/grDNseaK Mark Isaacs Alexander MacAdie Analyst Economy

Which teams grew their social media following most in 2024? TikTok was the channel that saw the most growth, overtaking Instagram in terms of followers gained. Clubs focusing on this high-growth platforms with behind-the-scenes and youth-focused content have benefitted from these tailwinds. The top 20 includes six NRL teams that did not make Finals (and the three at the bottom of the ladder), showing team performance is just one ingredient in driving social engagement. Other innovations such as Melbourne Victory Football Club's viral violinist, cross-promoted by A-Leagues league account, delivered over 18M views on TikTok. Clubs with high social media following already benefit from cross-promoting their other platforms. When looking at growth rate as a percentage, Women's teams and challenger brands dominate (coming soon). Follow Scout for more sport and sponsorship insights in 2025, and congratulations to the social media teams behind the teams of the top 20! Other winners include team partners, e.g. McDonald's and KFC sponsor all but three of the top 20 teams. Reach out to Mark Isaacs or Alexander MacAdie to learn more about Scout Benchmark access.

Which brands have the most sponsorships in Australian sport? Platform access coming soon... Follow Scout for more. Mark Isaacs Alexander MacAdie McDonald's Telstra PepsiCo Victor Sports The Coca-Cola Company Victorian Government Chemist Warehouse KFC New Era Cap Southern Cross Austereo Seven Network NOVA Entertainment ASICS HART Sport Kayo Sports Sharp EIT Solutions Body Scientific International Elastoplast Australia & New Zealand NSW Government Hostplus Tyrepower Nine Gilbert Diageo HCF Australia Beam Suntory New Balance PUMA Group Lion 2XU Deadly Choices Foxtel Group Tabcorp Toyota Motor Corporation Visit Victoria Woolworths Supermarkets Carlton & United Breweries

The Australian Turf Club has signed Asahi Beverages on a multi-year deal, with Lion's 32-year partnership coming to an end. To see weekly renewals, plus new deals, and detailed analysis all in one place, sign up here: https://lnkd.in/guFPFdwK Alexander MacAdie Mark Isaacs Analyst Economy

The Australian Turf Club has signed Asahi Beverages on a multi-year deal, with Lion's 32-year partnership coming to an end. The news rounds out a particularly busy 2024 in sponsorship for the Beer category. Sign up for the key headlines: https://lnkd.in/g6Fh6J9h Mark Isaacs Alexander MacAdie Analyst Economy

This Week in Sponsorship... Emirates solidifies its position as the top airline sponsor in Australian sport, with Tennis Australia AO and Collingwood Football Club renewals. Sign up for detailed analysis of what the deals mean for Qantas, Virgin Australia, Etihad, Qatar Airways; plus more announcements of new deals and key renewals. Get news delivered directly to your inbox here: https://lnkd.in/guFPFdwK Alexander MacAdie Mark Isaacs Analyst Economy

This Week in Sponsorship... Get the weekly summary straight to your inbox here: https://lnkd.in/ggq9VsnU Pepper Money ANZ upgrades to Tier 1 Major Partnership with Wests Tigers in a record breaking multi-year deal. Check out our take on the non-bank lending sponsorship market: https://lnkd.in/guFPFdwK Alexander MacAdie Mark Isaacs Analyst Economy Suntory Oceania One NZ Warriors Home Group Melbourne Renegades adidas NSW Rugby League Ltd Great Barrier Reef Foundation Rugby Australia Coles Group Golf Australia Wahu South Sydney Rabbitohs Dyson Logistics Pty Ltd Central Coast Mariners Football Club New Balance Melbourne Vixens Fijian Drua Playbk Sports West Coast Eagles

This week in Sponsorship: Pepper Money ANZ upgrades to become the Wests Tigers' major sponsor. After recent turnover in the non-bank lending category, other major deals include: RedZed x Melbourne Storm & Hobart Hurricanes; Liberty x A-Leagues, Essendon Football Club & Melbourne Renegades; La Trobe Financial x Collingwood Football Club; Latitude Financial Services x Richmond Football Club; Homestar Finance x Sydney Thunder; Firstmac x Brisbane Broncos; Dynamoney x St George Illawarra Dragons (signed last month) With relatively few sponsorships in NSW, Pepper becomes the top non-bank lending sponsor in the State. For deeper insights delivered directly to your inbox: https://lnkd.in/gUH2eUs4 Analyst Economy Mark Isaacs Alexander MacAdie

This Week in Sponsorship... Get the weekly summary straight to your inbox here: https://lnkd.in/gBbg22AE The sale of SEN's majority stake in the Perth Wildcats earlier this year has opened up an opportunity for the club to sign a new media deal with Southern Cross Austereo. The new agreement is set to deliver significantly improved coverage and reach for the Wildcats on audio platforms, boosting the overall profile of the team. Sign up to see the analysis in full: https://lnkd.in/guFPFdwK Alexander MacAdie Mark Isaacs Analyst Economy Haier Tennis Australia Lion Football Australia Forbidden Foods (BRB Popped Chips) Melbourne Mavericks Defender Rugby Australia ASICS Western Bulldogs AIA Melbourne Victory Football Club G&S Logistics Western Sydney Wanderers FC UC Capitals