SponsorPulse™’s Post

What is meant by ‘sponsorship fit’? Sponsorship fit is the compilation of consumers’ subjective assessments of how well a sponsor and the sponsored property/entity (e.g. sports, entertainment or non-profit event or organization) match or fit together.

What is meant by ‘sponsorship fit’? Sponsorship fit is the compilation of consumers’ subjective assessments of how well a sponsor and the sponsored property/entity (e.g. sports, entertainment or non-profit event or organization) match or fit together.

Sports associations face a stark choice: innovate or stall. We've mapped out the path to resilience and growth. Ready to take the first step? Non-profit sports associations are facing significant financial challenges, often struggling to maintain operations and grow sustainably. Traditional revenue streams, such as donations and grants, are often unpredictable and insufficient to meet the growing needs. This reliance on unstable funding sources leaves organizations vulnerable to financial instability, hindering their ability to achieve their mission and serve their communities effectively. However, amidst these challenges lies an opportunity for innovation and growth. By identifying the root causes of revenue challenges, sport executives can explore new strategies to diversify their income streams and build long-term financial resilience. Imagine a future where your association has diversified revenue streams that provide stable funding to support programs and initiatives. With a strategic approach to revenue generation, these associations can focus on their core mission knowing that their financial future is secure. When you're ready, we're here to help you navigate the complex landscape of revenue diversification. Through tailored strategies and actionable insights, we empower organisations to identify new funding opportunities, forge strategic partnerships, and build sustainable revenue models that ensure long-term financial growth and impact. #Innovation #SportsPhilanthropy #RevenueDiversification

⚽💡 This is the power of sports sponsorship. It’s not always about maximizing profits—it’s about creating impact. Take Lewis FC, for example. Partnering with Who Gives A Crap, they designed a new away kit where 50% of profits go toward providing clean water and sanitation in underserved areas. This initiative addresses global challenges that disproportionately affect women and girls. 🌍💧 What makes this partnership so meaningful is how it aligns with both organizations’ values and objectives. This is what I love about sponsorship: it’s about more than just the deal. It’s about finding shared interests and working together to achieve something greater. As a sports business student, learning about collaborations like this has motivated me to think beyond traditional sponsorships. It’s about creating partnerships that truly make a difference. What are some sponsorship stories that have inspired you? #SportsSponsorship #SportsBusiness

⚽️🎾🏀Sound on🏐🏈⚾️⁣ ⁣ Youth sports are booming and its newest investors are in the private equity industry. Following up from our recent article, Harris & Blitzer have actively invested in youth sports over the last two years, with notable purchases such as the Cooperstown All-Star Village facility for $116 million. New partners means more money and bigger investments in the youth sports experices. However, who do these experiences attract and are they being provided to all? ⁣ 𝐒𝐡𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐭𝐡𝐨𝐮𝐠𝐡𝐭𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐜𝐨𝐦𝐦𝐞𝐧𝐭𝐬 🌱⁣ ⁣ #YouthSports #PrivateEquity #Education #Finance #Explore #Nonprofits #Leadership

More associations are prioritizing non-dues revenue and sponsorship strategies. Sponsors play a vital role in revenue generation, but there's more to it – member value is key. Excited to discuss "The Key to Attracting Sponsors" with Marcus Leite on WorkerBee.TV Buzzworthy Live. Join us for a 30-minute session on sponsorship strategies this Wednesday, October 23 at 11:00 a.m. CT. Find the registration link in the first Comment. #nonduesrevenue #nonprofitfundraising  #sponsorships #corporatepartnerships #associationmanagement #corporatesponsorship #corporatepartners #associations #fundraising

Snapshot of global news this week as featured in our latest bulletin... ➡️ Jordan Brand opens grant applications for Black-led nonprofits 💰 ➡️ Canadian national sport orgs launch youth safe sport resource 💙 ➡️ New York State Executive Chamber Gov Kathy Hochul unveils Unplug & Play wellness initiative 🟩 ➡️ FIA – Fédération Internationale de l'Automobile campaign against online abuse gets EU funding 🔈 In full: https://bit.ly/3EiM4Op Beyond Sport

🌟 Taking on the 96km Australian Kokoda Challenge 🌟 This year, I had the incredible opportunity to push myself (with an amazing team!) to the limit by participating in the 96km Australian Kokoda Challenge. It was a journey of not just physical endurance, but one that tested our resilience, teamwork, and commitment to a greater cause. 💪 Walking through rugged terrain, facing tough conditions, and supporting one another every step of the way, reminded me of the power of teamwork. Just like in business, it’s about working together toward a common goal, even when the path gets challenging. It’s about strategy, preparation and determination. What made this experience even more meaningful was that one of my clients also had a team in the event. Watching their team push through the tough moments, lean on each other, and celebrate their success was a testament to the strength of collaboration and the impact of the right mindset!🏅 In addition to the personal growth element, the event raised vital funds for youth programs, with all proceeds going to support at-risk young Australians. Charity is at the heart of this challenge, and it was a privilege to contribute to such an important cause. I couldn’t help but draw parallels between the challenge and what I often share with my clients: success is built on collaboration, perseverance, TRUST and a mindset that’s focused on achieving more than just personal gain. If you want to go far, go together. 🤝 #KokodaChallenge #Teamwork #BusinessCoaching #Charity #Leadership #Growth #Resilience #Community #ChallengeYourself

Association’s foundations need revenue and revenue diversification. However, generating sponsorship revenue can be challenging. Therefore, I was delighted to speak at the Association Foundation Group’s EDGE Conference yesterday. Topics in my presentation included: ⏩ Understanding sponsorship trends ⏩ Conducting a sponsorship self-assessment  ⏩ Identifying association foundations’ and association members’ needs ⏩ Conducting exploratory interviews with prospective sponsors ⏩ Identifying value propositions for sponsors ⏩ Developing a sponsorship strategy See link to AFG in first Comment. #nonduesrevenue #nonprofitfundraising  #sponsorships #corporatepartnerships #associationmanagement  #corporatesponsorship #corporatepartners #associations #fundraising Paula Eichenbrenner, MBA, CAE, Brynne MacCann, Luke Driscoll, David M. Coyne, CFRE

Last week, I hosted a LinkedIn Live Session entitled "Digital Initiatives to Grow Sponsorship Revenue for Associations and Non Profit Organizations" featuring Matchbox CMO Michelle Brien. We dove into how digital initiatives can help associations and nonprofits unlock new sponsorship opportunities and grow revenue. From getting started to experimenting with more advanced strategies, we discussed how even small steps can make a big impact. 🎯 As a follow up from this session, Matchbox invited me to contribute a guest blog that hits on some of the key takeaways and ideas Michelle and I discussed. 🗒 Blog highlights include: *How to get started with digital sponsorship 👍 *Game changer ideas 💡 *The role of thought leadership in digital sponsorship ✴ Check out a link to the full blog post which includes a link to the session recording in the comment section below. ⬇ Growth Owl, LLC Growth Owl Academy #corporatesponsorship #nonduesrevenue #associations #nonprofits #digitalsponsorship #thoughtleadership