Square Management Belgium’s Post

The Battle of the Wallets: Who will be Europe's mobile payment wallet? To counter Apple Pay, some 15 banks have joined forces to found EPI Company with the ambition to launch the first pan-European payment wallet #WERO (based on instant SCT) in France, Germany and Benelux. Unfortunately, for the time being, banks in southern Europe do not appear to be joining the initiative, preferring to rely on EuroPA; an interoperability alliance between existing wallets Bizum (Es.), MB Way (Pt.) and BANCOMAT (It.) to offer a cross-border mobile payment solution. While this interoperability is currently limited to P2P transactions, it is expected to evolve rapidly. To the north of Europe, we find another contender for the title of “First Pan-European Payment Wallet”: Vipps MobilePay , which already operates in 3 countries (Norway, Finland and Denmark) and will be expanding to Sweden in 2025. Like Wero, VippsMobile Pay is a single technical solution, but here marketed under 2 distinct brands in different countries (Vipps in Norway and Sweden, MobilePay in Denmark and Finland). Unlike WERO, the Nordic Wallet is card-based and, more importantly, recently integrated NFC payment (in addition to QR code payment). Fourth contender: Bluecode, a German-Austrian wallet, also based on SEPA transfers and QR codes, which has the particularity of multiplying interoperability agreements (with TWINT in Switzerland, Bancomat in Italy and soon BLIK in Poland). Thanks to these agreements, an Austrian user of the BlueCode application can, for example use his BlueCode app to pay his bill (via instant transfer) in an Italian restaurant using a Bancomat Eftpos or Mpos terminal. So we have at least 4 payment Wallets with transnational pretensions, to which we must of course add Paypal, Apple Pay, Google and other SamsungPay. Does one player have the capacity to impose itself on all European markets? Will we continue to have a fragmented payments landscape that favors the expansion of native wallets offered by mobile platforms? Will we be able to have a dominant European solution thanks to interoperability agreements? These are just some of the questions and scenarios that Square Management's #Payments area of excellence is monitoring on a daily basis.

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Brice Boland

👨🏼💼 Managing Partner Square Management Belgium (Consulting in Strategy & Organisation / Financial Services) 🎙️ Chroniqueur Finance ‘Cash & Clear’ BXFM 💼 Entrepreneur

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