Chief Revenue Officers MUST understand the value of Rev Ops.
4 years ago, Docker had a team of ZERO.
Under a new CRO, this powerhouse org grew 130% YOY 👇
In 2019, Docker's Rev Ops and Systems team was small but diverse:
• 1 Rev Ops Leader
• 1 Rev Ops Manager
• 1 GTM Systems Manager
• 1 Salesforce Engineer
The same year, they sold their Enterprise business unit and raised $35m.
And for a company of ~500 people, this is roughly what you’d expect to see.
Then, COVID hits. And the Rev Ops function goes to exactly 0 people.
In 2021, headcount sits ~300 people.
The recovery begins but Rev Ops is still slow to emerge.
By 2023, headcount was up to ~700 people.
And we see the foundation of a mature Rev Ops org:
• VP of Rev Ops
• (5) Rev Ops Managers: Marketing Ops; CX Ops; Renewals; Sales Enablement
• (2) Rev Ops ICs
• GTM Systems Manager
• Salesforce Administrator
For a Go-to-Market org of 100-125 people, this is a SOLID investment.
But it didn’t stop there.
In Jan 2024, they hired a new Chief Revenue Officer.
And the past 8 months has shown an acceleration in the Rev Ops investment.
The team grew from 10 to 23+ people:
• VP of Revenue Operations
• Director of GTM Strategy
• Director of Sales Operations
• (5) Rev Ops Managers
• (7) Rev Ops ICs
• (7) GTM Systems
You almost NEVER see this kind of investment for a Sales org of ~150 people.
But the Sales team grew 50% YOY.
And a good CRO knows that Rev Ops needs to lead the way.
So, that team has expanded a whopping 130% YOY (and growing).
It’s virtually the only way to establish a scalable foundation for all GTM activities.
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#RevOps #GTM #B2B
Founding Data Engineer at Stack Integrated
5moGreat insight!