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This is the basic fundamentals of operational HR, with performance management, a business can ensure continuity and succession which is directly linked to people development and enhancement.
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YouTube is set to transform in the future, highlighting three key areas: cinematic channel pages and episodic views, AI integration, and the emergence of AI avatars. These changes are poised to shift YouTube's focus towards creators and their content, simplifying the process for viewers to discover and enjoy the videos they desire.
The emphasis is focused on how cinematic channel pages and episodic views will align YouTube more closely with a traditional television network, enhancing viewers' ability to explore new content and aiding creators in expanding their audiences. Furthermore, the discussion on AI integration underscores the potential for tailoring the YouTube experience to individual viewers, facilitating content discovery and enabling creators to connect with a broader audience.
Lastly, they explore how the proliferation of AI avatars will open up fresh avenues for creators to engage with their fans, such as through live streams, Q&A sessions, and personalized messages. This insightful analysis offers a holistic view of the future landscape of YouTube, providing valuable insights into the platform's anticipated evolution in the years ahead.
#YouTube#AI#integration#influencers#content#livestreams#viewers#platforms#newcontent#fans
Another brilliant piece of cultural brand analysis by Eugene Healey .
Couple this with merch being a thriving media channel, the landscape continues to change demanding different branding needs and expectations for brands to constantly adapt and respond to. We should be asking important questions. How should your brand be showing up in gaming, and why? And for who? How should your brand be engaging in socially led entertainment, and what does that mean for your brand identity and end to end experience? How does it hang together cohesively- what’s fixed and what’s not? What conventions should we break? Why? What behaviours do we need to express and how should we do it? And a whole lot more.
Branding needs to be seen as a partnership that’s ongoing to enable flexibility, agility and cultural freshness. Portfolio stretching, LTDs, partnerships, entertainment, signature experiences (digital, physical and otherwise), employee engagement, sonic cues etc are areas branding and design can bring incredible insights and value to. The most successful brands are already doing this. Creating a monolith brand book with your agency and thinking “job done for 5 years” doesn’t cut it anymore.
Our entertainment and social media have switched roles 🔄.
Today’s post-millennial trend update: how social media lost its social element, and how video games have gone from ‘platform’ to ‘place’. And how brands can tap into these no-longer-niche communities to find fun new ways to engage - acting as the canvas for users self-expression.
@eugbrandstrat on Instagram
#marketing#brandstrategy#marketingstrategy#brandmarketing
Great TED Talk on using the same tricks that get us trapped and stuck in social media and mobile games to get you addicted to learning.
In other words, I present to you the Duolingo strategy :)
