Steve Quinn’s Post

With different business models, goals and highly scrutinized budgets, nonprofit social teams in particular seem to be under more pressure to champion their work. "In the nonprofit space, social media can be trivialized, even though we’re meeting people where they are. Nonprofits are forced to be scrappy because most of our resources are allocated to the mission...Sprout Social helps us tell a cohesive story of our data across platforms. We can see what’s working and what’s not, which helps us demonstrate impact and secure buy-in." – Ryane Ridenour, Everytown for Gun Safety In this interview with Sprout's very own Director of Social, Rachael Goulet, Ryane Ridenour (Everytown) and Meghan Nguyen (The Innocence Project) share their strategies for fulfilling their org missions and measuring success on social media. Here are a few key takeaways: 🔹 Social media is a powerful tool for activating and engaging followers to support your mission. 🔹 Quality engagement is more critical than follower growth. 🔹 Metrics like engagement rate and link attribution can help demonstrate the ROI of your social efforts. 🔹 Getting buy-in from leadership can be a challenge, but showcasing how social impacts your mission (with the help of the right tools) helps secure their support.

With different business models, goals and highly scrutinized budgets, nonprofit social teams in particular seem to be under more pressure to champion their work. "In the nonprofit space, social media can be trivialized, even though we’re meeting people where they are. Nonprofits are forced to be scrappy because most of our resources are allocated to the mission...Sprout Social helps us tell a cohesive story of our data across platforms. We can see what’s working and what’s not, which helps us demonstrate impact and secure buy-in." – Ryane Ridenour, Everytown for Gun Safety In this interview with Sprout's very own Director of Social, Rachael Goulet, Ryane Ridenour (Everytown) and Meghan Nguyen (The Innocence Project) share their strategies for fulfilling their org missions and measuring success on social media. Here are a few key takeaways: 🔹 Social media is a powerful tool for activating and engaging followers to support your mission. 🔹 Quality engagement is more critical than follower growth. 🔹 Metrics like engagement rate and link attribution can help demonstrate the ROI of your social efforts. 🔹 Getting buy-in from leadership can be a challenge, but showcasing how social impacts your mission (with the help of the right tools) helps secure their support.

🌟 Boosting Nonprofit Impact with Strategic Social Media 🌟I recently read insightful tips from Meghan N. and Ryane Ridenour on optimizing social media for nonprofits. Key takeaways: 1. Engagement Over Follower Growth: Meghan stresses prioritizing engagement rates to build loyal, interactive audiences. Quality engagement leads to stronger relationships and better results. 2. Comprehensive Reporting: Ryane shares how social listening justified increased investments in video content by showing the gap between ally and opposition content. 3. High-ROI Platforms: Meghan discusses focusing on platforms like Threads and TikTok, which offer high engagement and promising ROI, aligning with target audiences and campaign goals. Thank you, Meghan and Ryane, your expertise is helping nonprofits make a greater difference. 🌍💙#Nonprofit #SocialMediaStrategy #CommunityEngagement #DigitalMarketing

Ready to see which nonprofits are leading on social? Our Top Nonprofits on Social Media report is now live! ✨ Discover how top organizations drive real engagement, grow their impact, and reach new audiences with effective social strategies. Whether you're gearing up for year-end campaigns or looking to make a splash on #GivingTuesday, this report has insights to elevate your social media game.

I spoke to Sprout Social, Inc. about how I manage the Innocence Project’s social strategy! Check it out below:

Fantastic interview with two incredible nonprofit social media leaders from Everytown for Gun Safety and the Innocence Project. Thank you to Sprout Social, Inc., Rachael Goulet (Samuels) 🐿, Meghan N., and Ryane Ridenour for sharing how an effective social media strategy can help nonprofits drive awareness, impact, fundraising, and outcomes. Check out why a strong social media strategy is critical for nonprofits; the most important metrics for measuring nonprofit social media ROI; tips for getting leadership buy-in on your nonprofit social media strategy; and what the future holds for nonprofit social marketers.

Social media is a powerful tool for nonprofits, but proving its impact can be tricky. Dive into this insightful article from Sprout Social, Inc. where two nonprofit social marketers share how they build and measure their social media strategies. Read more to learn about: - Why a strong social media strategy matters - Key metrics for nonprofit success - Gaining leadership buy-in - Future trends to watch Need help capturing metrics to measure ROI and prove social success? Enrite can help! Reach out to us for a friendly chat. #SproutSocial #SalesforceMarketing #NonprofitMarketing #SocialMediaStrategy #Fundraising #Advocacy #CommunityBuilding #SocialImpact

Is X losing its appeal to charities? A new study by Savanta suggests a concerning trend for fundraising and outreach on X. Nearly a THIRD of UK users are contemplating leaving the platform due to dissatisfaction with changes under Elon Musk. 📈 Amidst these changes, the research shows that WhatsApp, Facebook, Instagram, and TikTok have maintained popularity in the UK. WhatsApp remains the most widely used platform, followed by Facebook, Instagram, and TikTok. WHAT DOES THIS MEAN FOR YOUR CHARITY: 💡 A declining user base on X might suggest diversifying your social media strategy and exploring other platforms to reach your audience. 💡 Consider switching to platforms like Instagram for visual storytelling or Facebook groups for community building. Read the full article to learn more 👉 https://lnkd.in/edK6YuYN P.S Considering leaving X? Check out our top 5 tips for a graceful exit 👉 https://lnkd.in/eSC_R8c6

Multiple charities are realising that X does not align with them. Ethics, costs, and reach are all important factors. So, where are they going? I believe that more and more charities will begin appearing on open platforms. Places like Bluesky, Mastodon, (federated) Threads. It's scary going somewhere new, but it's so worth it if you want to build a community in a place that will support your charity. #Charity #CharityComms #SocialMedia #Nonprofit

2 nonprofit social marketers share how they build & measure their social media strategies