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With different business models, goals and highly scrutinized budgets, nonprofit social teams in particular seem to be under more pressure to champion their work. "In the nonprofit space, social media can be trivialized, even though we’re meeting people where they are. Nonprofits are forced to be scrappy because most of our resources are allocated to the mission...Sprout Social helps us tell a cohesive story of our data across platforms. We can see what’s working and what’s not, which helps us demonstrate impact and secure buy-in." – Ryane Ridenour, Everytown for Gun Safety In this interview with Sprout's very own Director of Social, Rachael Goulet, Ryane Ridenour (Everytown) and Meghan Nguyen (The Innocence Project) share their strategies for fulfilling their org missions and measuring success on social media. Here are a few key takeaways: 🔹 Social media is a powerful tool for activating and engaging followers to support your mission. 🔹 Quality engagement is more critical than follower growth. 🔹 Metrics like engagement rate and link attribution can help demonstrate the ROI of your social efforts. 🔹 Getting buy-in from leadership can be a challenge, but showcasing how social impacts your mission (with the help of the right tools) helps secure their support.

With different business models, goals and highly scrutinized budgets, nonprofit social teams in particular seem to be under more pressure to champion their work. "In the nonprofit space, social media can be trivialized, even though we’re meeting people where they are. Nonprofits are forced to be scrappy because most of our resources are allocated to the mission...Sprout Social helps us tell a cohesive story of our data across platforms. We can see what’s working and what’s not, which helps us demonstrate impact and secure buy-in." – Ryane Ridenour, Everytown for Gun Safety In this interview with Sprout's very own Director of Social, Rachael Goulet, Ryane Ridenour (Everytown) and Meghan Nguyen (The Innocence Project) share their strategies for fulfilling their org missions and measuring success on social media. Here are a few key takeaways: 🔹 Social media is a powerful tool for activating and engaging followers to support your mission. 🔹 Quality engagement is more critical than follower growth. 🔹 Metrics like engagement rate and link attribution can help demonstrate the ROI of your social efforts. 🔹 Getting buy-in from leadership can be a challenge, but showcasing how social impacts your mission (with the help of the right tools) helps secure their support.

Did you know? Over 4.59 billion people engaging on social media in 2022—that’s astounding! 📱🤯 Having a social media strategy for nonprofits has never been more vital. In this article, we’ll offer practical advice to refine your social media strategy and arm your organization with the tools and knowledge needed to boost donor engagement. ⬇️

🌟 Boosting Nonprofit Impact with Strategic Social Media 🌟I recently read insightful tips from Meghan N. and Ryane Ridenour on optimizing social media for nonprofits. Key takeaways: 1. Engagement Over Follower Growth: Meghan stresses prioritizing engagement rates to build loyal, interactive audiences. Quality engagement leads to stronger relationships and better results. 2. Comprehensive Reporting: Ryane shares how social listening justified increased investments in video content by showing the gap between ally and opposition content. 3. High-ROI Platforms: Meghan discusses focusing on platforms like Threads and TikTok, which offer high engagement and promising ROI, aligning with target audiences and campaign goals. Thank you, Meghan and Ryane, your expertise is helping nonprofits make a greater difference. 🌍💙#Nonprofit #SocialMediaStrategy #CommunityEngagement #DigitalMarketing

Understanding social media is crucial for nonprofits and there are dozens of social media platforms to choose from, hundreds of features within each platform, and tactics galore. Plus, your organisation needs to understand the purpose and function of each given channel, so that you can better understand how to communicate with your audience. This blog will help you better understand how to leverage the power of social media for nonprofits and social media guidelines for nonprofits. https://lnkd.in/eBBk4csj

⚡New Session Alert - Emma Worth of The Farmlink Project and Becky Endicott, CFRE of We Are For Good ⚡ Join Becky and Emma in an enlightening discussion about the transformative journey of the Farm Link Project. This session delves into the heart of how a simple idea to combat food waste during the pandemic evolved into a national movement, leveraging the power of influencers and the vibrant energy of Gen Z. 🚜 What's on the Agenda? - The origin and evolution of the Farm Link Project, from addressing food surplus challenges to becoming a beacon of hope and change. - The pivotal role of Gen Z in reshaping the nonprofit sector, showcasing their digital savviness and social consciousness. - The art of crafting genuine influencer partnerships to amplify the mission and impact of nonprofit initiatives. 🌱 Three Key Learnings You Won't Want to Miss: - The Power of Authenticity: Discover how building trust and deepening relationships with influencers can magnify your cause and create lasting change. - The Value of Community Champions: Learn why identifying internal ambassadors and passionate supporters can be just as impactful as celebrity endorsements. - Strategic Engagement: Uncover innovative strategies for engaging donors and audiences, from making gratitude a central theme to personalizing your social media approach to resonate with your community. This conversation is not just about the success of the Farm Link Project; it's a blueprint for anyone looking to make a difference through community-driven action, strategic partnerships, and a mission that ignites passion. Make sure to catch this powerhouse session - airing today only at the Supercharge Your Social Fundraising event. Still need to sign up? There's still time --> https://lnkd.in/e9XCbaxn

Fostering strong relationships across digital media networks can strengthen the overall outreach efforts of mission-focused organizations. Learn what experts recommend for nonprofits seeking to grow and mobilize social media audiences. https://bit.ly/4fqu56s

With different business models, goals and highly scrutinized budgets, nonprofit social teams in particular seem to be under more pressure to champion their work. "In the nonprofit space, social media can be trivialized, even though we’re meeting people where they are. Nonprofits are forced to be scrappy because most of our resources are allocated to the mission...Sprout Social helps us tell a cohesive story of our data across platforms. We can see what’s working and what’s not, which helps us demonstrate impact and secure buy-in." – Ryane Ridenour, Everytown for Gun Safety In this interview with Sprout's very own Director of Social, Rachael Goulet, Ryane Ridenour (Everytown) and Meghan Nguyen (The Innocence Project) share their strategies for fulfilling their org missions and measuring success on social media. Here are a few key takeaways: 🔹 Social media is a powerful tool for activating and engaging followers to support your mission. 🔹 Quality engagement is more critical than follower growth. 🔹 Metrics like engagement rate and link attribution can help demonstrate the ROI of your social efforts. 🔹 Getting buy-in from leadership can be a challenge, but showcasing how social impacts your mission (with the help of the right tools) helps secure their support.

Social platforms are crucial for spreading your message and engaging supporters on GivingTuesday—but will your outreach get lost in the sea of posts? Read my practical tips for using social media to boost your GivingTuesday campaign. From creating compelling visuals that reflect your nonprofit's mission to crafting shareable content that resonates with your audience, these strategies will help you amplify your impact. #GivingTuesday #GivingTuesday2024 #nonprofits