Steve S.’s Post

View profile for Steve S., graphic

Redefining Marketing for Tech Companies | Author of Work Tech Weekly e-newsletter

Recruitment: The Work Tech category that’s seen the most disruption as of late 👇 💥 2020-2021 saw a hiring frenzy that fueled massive growth. 📉 Since mid-2022, funding has nosedived by 86%. ⚖️ Once the powerhouse behind a third of global Work Tech investment, the category is now at a crossroads. Despite the challenges, this isn’t the end—it’s a reinvention. Category disruptors and upstarts stepping into the gap have a real opportunity to take brand-forward approaches and position themselves as future leaders. Some brands we'll be paying attention to: Greenhouse Software, HireVue, Bullhorn, Ceipal, Checkr, Inc., Paradox, hireEZ, ClearCompany, JazzHR, Lever, Jobvite, Ashby. Bret Starr Ashley Bernard Kevin Mangum Matt Tatum Jaidyn Hays Racheal Bates

Hailey McDonald

Marketing + Business Development Leader 📈 | AI-powered 🚀 | CMOx via popgrowth.ai ⚡️

1w

Great overview. Love a good category glow up ✨

Ritesh Mathur

Building Recruitment Tech products.Founder & CEO- Skanjo HR Technology.

1w

"technical debt" loved that term, many legacy players struggle with that.

Will be interesting to see how these upstarts can use their AI-first approach to their advantage.

See more comments

To view or add a comment, sign in

Explore topics