StrategiQ’s Post

🚨 67% of women in the U.S. wear a size 14 or larger—yet size-inclusive brands are still struggling to stay visible. Why❓ Size-inclusive fashion brands face a massive challenge. They aren't visible or consistent enough to reach their audience effectively. The fix❓ A strategic overhaul in visibility, consistency, and cross-media partnerships to capture the attention they deserve. 🔺Build a consistent brand message 
🔺Leverage partnerships with mainstream and niche platforms. 
🔺Invest in storytelling that resonates emotionally 
🔺Utilize cross-media strategies When size-inclusive fashion brands fuse visibility and consistency with wider partnerships, they create an unstoppable movement that connects with the everyday consumer and disrupts the industry narrative. What do you think is the biggest barrier to seeing size-inclusive brands finally take center stage❓ Drop your insights below. __________________________________________________ 🚨 Stay tuned—hit the follow button for more insights on size inclusive fashion industry. #SizeInclusiveFashion #FashionMarketingStrategies #InclusiveBrands #CrossMediaPartnerships #sizeinclusivity #plussize #fashionstrategy

I recently followed two vendors in the fashion industry who sell women's clothing, each specializing in a different category. On following these two brands, I spotted a disparity in their messaging and how it could impact conversions in general. Which I illustrated in a carousel. When you begin to experience some of these signs: 🔶Confused audience 🔶Poor conversion rate 🔶Low engagement It could be that you are not communicating properly to those that your product/service will benefit the most. Do you also agree that your message could impact your conversion rate? #Messaging #conversiontips

These brands got it right by investing in DEI from the start. From Savage X Fenty by Rihanna’s inclusive lingerie line that celebrates all body types to Dove’s Real Beauty campaign that challenges traditional beauty standards, these initiatives set the standard for inclusivity and diversity. Learn how e.l.f. Cosmetics’ viral campaigns promote diversity and how Adidas’ inclusive sportswear empowers athletes of all backgrounds. Watch the reel to see how they’ve successfully embraced #InclusiveMarketing and inspired change across the industry! ✉️ DM to learn more about our services. ❤️ Make sure to like and follow on Instagram @cjs_diversityadvisors for more insights, tips, and success stories on driving diversity, equity, and inclusion in your business. #DEI #SuccessStories #MarketingMatters #DiversityInFashion #InclusionRevolution #Empowerment #BodyPositivity

Let’s talk about brand identity. Subconsciously, people use brands to express their personalities, values, and lifestyles. The brands they associate with can communicate aspects of their identity to others. Brands often portray a certain image or lifestyle that consumers aspire to. By associating themselves with these brands, individuals may adopt aspects of this identity, striving to become the person they envision themselves to be through their association with the brand. Let’s look at Nike. Nike has launched numerous campaigns focused on empowering women, such as "Dream Crazier" featuring Serena Williams and "Play New" featuring women athletes breaking barriers in sports. By highlighting the achievements and stories of female athletes, Nike identifies with women who pursue their passions, challenge stereotypes, and redefine traditional notions of femininity. The brands you surround yourself with support who you identify as and act as a form of expression. Whether it be the clothes you wear, the coffee you drink or the technology you use. #brandidentity #brandstrategy #brandmanagement

Why Size-Inclusive Fashion Is a Business Opportunity, Not Just a Trend 67% of American women wear a size 14 or above, yet many brands fail to serve this audience. Why❓ Because they see it as a niche, not a necessity. 🚨 Here’s the reality: Size inclusivity isn’t just a moral responsibility—it’s a business necessity. The plus-size women’s clothing market is worth approximately $12.7 billion and growing. Brands that recognize this aren’t just staying relevant—they’re profiting. 🔺22% higher customer retention rates when brands authentically serve their audience. 🔺Access to a majority of the population that’s currently underserved. 🔺The opportunity to build loyalty and enhance brand image. Ignoring this market means leaving billions on the table—and risking irrelevance. What’s one way your brand has embraced size inclusivity❓ Let’s inspire change❗️ _____________________________________________________ 🚨 Stay tuned—hit the follow button for more insights on size inclusivity. #StrategicPartnerships #sizeinclusivity #fashionexpert #fashionindustry #BrandSuccess #B2BInsights Source: Statista

When I Became Plus-Size, I Realized Fashion Wasn’t Designed for Most Consumers—and That’s a Missed Market Opportunity. At 20, my body changed, and I officially became plus-size. Suddenly, I realized the fashion industry was leaving billions on the table. 67% of American women wear a size 14 or above, yet brands continue to ignore this audience. What I saw as a consumer shocked me: ❌ Clothing options for bigger bodies were dated, limited, or poorly designed. ❌ Size-inclusive fashion was treated as an afterthought instead of a core strategy. ❌ Brands failed to build authentic connections with a growing, loyal market segment. ❗️That’s when I saw the opportunity. As a frustrated consumer, I turned to Instagram to share my style, inspire others, and prove that style has no size. What started as personal frustration quickly turned into a mission—and ultimately a career—helping brands transform their approach to size inclusivity. 🚨Are size-inclusive collections a priority for your brand❓ Let’s talk about how to unlock this $304 billion market. __________________________________________________ 🚨 Stay tuned—hit the follow button for more insights on size inclusivity in fashion. #SizeInclusivity #FashionLeadership #BusinessOfFashion #SocialCommerce #GlobalFashionExpert #ThoughtLeadership

What makes Milani Cosmetics a brand to watch? For one, they have successfully captured a significant audience among U.S. Hispanic women shoppers, outperforming some competitor brands. Second, their campaign with U.S. Olympic athletes deeply resonates with their consumer base. Learn more: https://hubs.la/Q02DV0kW0 #CivicScience #insights #data #trends #intelligence #marketresearch #mrx #consumerbehavior #consumerinsights #consumerintelligence

I feel like a broken record but I'll say it again. The outdoor industry has been built on the back of innovation. This objective truth was originally about new methods and products that allowed outdoor adventure to become safer and more comfortable. And while plenty of brands are still trying to tell you about their new product that will perform 0.235% better than last seasons version of the same product, there are some brands that are finding new ways to innovate. One of them is SENIQ who is not promising the latest textile innovation to help you stay warm, dry, cool or safe. They instead are promising an outdoor brand for women. One that deploys the technology of the fabrics that have now become the standard in performance with a design aesthetic that most incumbent outdoor brands would be afraid of. Their founders, Valentina T. and Madison Hilson, who have backgrounds at both Backcountry and Victoria’s Secret & Co. are creating a new approach, look, and feel designed to appeal to a younger generation of female adventurers. There have been many wins when it comes to women's active apparel over the past 20 years starting with Athleta and lululemon and more recently with brands like Wild Rye and Oiselle. But even still there is a huge gap when it comes to where women's outdoor apparel is, and where it could be. Tina and Madison join me on today's episode of THE ROCK FIGHT to talk about their innovation story and what they're doing to make SENIQ a difference maker. Listen to (and follow) THE ROCK FIGHT on your favorite podcast app or by clicking the link in the comments. #outdoorindustry #fashion #podcast #apparel

🌟 Exciting Trend Alert! 🌟 As someone deeply passionate about women's sports and trends in the beauty industry, I can't help but notice the convergence of these two worlds. 💄⚽ Have you ever considered how the beauty industry could become the next big market in women's professional sports? Let's explore! 💁♀️ Athletes, particularly in sports like soccer, often incorporate makeup into their game-day routine. But have we considered the impact this has on their skin health and performance? 🤔 Imagine a future where innovative beauty brands collaborate with women's sports leagues to create athlete-friendly makeup products that enhance performance while protecting the skin. How cool would it be to see a USWNT eye palette or a WNBA-inspired lipstick line? Remember Marta's lipstick in the World Cup?💋⚽ Let's keep our eyes peeled for the exciting developments at the intersection of beauty and women's sports! Who's ready to revolutionize the game? 🙌 #WomenInSports #BeautyTrends #Innovation #TrendPredictor What are your thoughts on this emerging trend? Share your insights below! 👇