STUDIOCANAL’s Post

This is a deeply smart 37 min explanation of the last decade of US television/streaming disruption. Paired with the Disney is a TV Company episode, a remarkably well-told 30-year story of remarkable business change https://lnkd.in/gWYmkKDv

Two freakin' sentences! Before one second reels & free floating AV clips; here is how TV shows were marketed to potential viewers via TV guides & newspapers. Similar to a lot of content on my page, YOU the reader have to do the work. It maybe a slightly niche show, but Frasier has successfully built up 30 years worth of a fanbase. So much so that it has even managed to successfully climb what I felt was an absolute uphill mountain & get renewed for a second season in the OTT era. Meaning an entirely new generation will get to experience Frasier & hopefully watch the older seasons. If you had no clue to what 'Frasier' is or was, can these two sentences get you hooked to watching the show? #ContentMarketingStrategy || #ContentMarketing || #TV || #Entertainment

Explore how you can enhance the viewing experience that you provide to your viewers. Take the experience you deliver today to the next level and drive viewer loyalty. Meet the Nativewaves team at SportsPro New York to discover how! #fanengagement #fanexperience #streamingvideo #streamingmedia #streamingtv #broadcast #broadcasting #broadcaster #broadcastmedia

Which show got more viewers, "The Perfect Couple" or "Monsters: The Lyle and Erik Menendez Story?" Or, was it two-decade-old Prison Break? September was a big month for Netflix's Top 20 global TV hits, pulling 1.9 billion viewing hours in the aggregate (a significant increase year-on-year). The answer to who won is a bit more nuanced, and Streamonomics subscribers already know why. https://lnkd.in/gv_Zs4iP #Netflix #Streamonomics #StreamingTrends

It's time to leverage the reality in front of the TV set write Evgenia Molchina and Laurence Chausson. Without an understanding of who is actually in front of the screen, measurement lacks depth, offering surface-level metrics hindering broadcasters and advertisers from leveraging key insights. In this article, they address the importance of co-viewing, its nuances and how mastering them can help broadcasters and advertisers tap into its overlooked opportunities. Read the article here: https://lnkd.in/ePYPz4y4 #AudiencesUnlocked | #CoViewing | #Broadcasting | #Advertising

🎭 "Will the industry pick up soon?" I've been asked this a lot lately. The answer is YES! 🚀 Starting next year, we’ll see more movement. 📺 Here’s why: Advertisers are shifting focus to streamers like Netflix, Prime, and YouTube, leaving broadcast behind. 🎥 With commercial jobs rising, drama, film, and TV content will follow. The industry thrives on screens, and audiences mean ads. 💡 The cycle of ups and downs is normal, and we’re on the cusp of an upswing! 🌟 #ActingIndustry #ActorsLife #StreamingBoom #StayReady #TheComeback #ScottVickers #TheScreenActorsEvolution

Top Boy is a masterclass in authenticity - something directors and producers increasingly strive for in the casting process.   As the world of streaming evolves, audiences are upping their expectations from the content they consume when it comes to what’s believable and engaging.   Swipe to find out why authenticity and representation matter in film & TV.   Take a look at the full article over on our content hub to find out more - link in comments 👇   #insight #marketresearch #casting

Casting and TV are evolving rapidly. What makes casting and developing unscripted TV more challenging? What would make it easier? As we evolve with the changing landscape, what can we do to work together to change and evolve with it? #TV #Casting #UnscriptedTV #upfronts #unscriptedcasting #nowcastinguk #ukcasting #nowcasting #gameshowcasting #castingdirector #castingrecruiter

Shows like Top Boy are a masterclass in authenticity - something directors and producers increasingly strive for in the casting process. As the world of streaming evolves, audiences are upping their expectations from the content they consume when it comes to what’s believable and engaging. Swipe to find out why authenticity and representation matter in film & TV. Take a look at the full article over on our content hub to find out more - link in comments 👇 #casting #insight #marketresearch

You need a showstopper. There is a trend in TV show and movie naming that never goes away: short and unmemorable titles (Trap, Maid, From, The Patient, etc.). There’s too much media, not enough time. You must break through. You must be interesting. Here’s how it works and the benefit: • Interesting name + good show → Viewers will take a look   • Unmemorable name + good show → Needs word of mouth to take a look • Interesting name + average show → Viewers will take a look • Unmemorable name + average show → Nonstarter We can get eyes on your show. Let’s talk. #AmazonPrime #PrimeVideo #Crunchyroll #Disney #Fubo #Hbo #HBOMax #Hulu #Netflix #Paramount+ #PBS #Peacock #PlutoTV #Showtime #Tubi #YouTube #Movies #Shows #Streaming #TV #Television #Naming #NamingAgency