Sumanjan Kumar C S’ Post

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Lead Financial Analyst at PrivateCircle specializing in Financial Analysis

Elephants: Legacy Innovators 🐘⚪🔵 Definition 📝✨: Elephants are large, established businesses that leverage their resources, scale, and brand trust to innovate like startups. They use their legacy strengths to launch new, cutting-edge solutions. Example 🏢🔍: Tata Digital is an innovative arm of the Tata Group that combines the company’s legacy with modern digital innovation. Tata Neu, its super app, integrates services like retail, finance, healthcare, and travel into a single digital platform. By leveraging the trust and reach of the Tata brand, Tata Digital has managed to create a seamless, user-friendly experience for its customers. Its innovation highlights how large corporations can remain relevant and competitive in rapidly changing digital ecosystems. Key Takeaway 💡📊: Elephant startups highlight how established companies can successfully compete with newer players by leveraging their brand equity, resources, and existing market reach while adopting a startup-like innovation mindset. #ElephantStartups #LegacyInnovation #CorporateAgility #IndiaInnovation

Martha O'Neill

Product Marketing, Content Marketing and Email Marketing

2w

Large companies like elephants can innovate by using their strengths. It's exciting to see how they merge old values with new ideas to stay fresh!

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