With the launch of Scope3 Germany this year and our continued expansion across Europe, we knew we wanted to attend DMEXCO - Digital Marketing Expo & Conference. But how to do that sustainably?
First, send people that can take trains or short flights, and where a flight is necessary, make the most of it. As an example, Brenda Tuohig bundled a vacation into her trip to save a flight, and also spent a day in London on her way.
Second, make sure every aspect of the experience is seen through a sustainable lens:
• Plants are provided by a local supplier who rent and reuse plants for many tradeshows and events
• Branded Dopper water bottles for guests - an ocean-saving bottle meeting the toughest environmental and ethical standards, made in a factory that runs on 100% renewable energy making its carbon footprint zero
• A water dispenser inside the meeting house to fill/refill the water bottles for meetings and on-the-go
• Snacks and energy pick-me-ups in eco-friendly packaging (avoiding plastic)
• For the Executive Dinner - our guests will be escorted by branded bike taxis from the venue to the restaurant, Neobiota, a michelin star restaurant with sustainable gastronomy as a top priority. This includes short supply chains with local ingredients, avoiding wastage and partnering with sustainable producers. • Guest name cards have also been printed on seed paper which can be taken home and planted to grow wildflowers.
Third, remind your CEO that all of these choices save money too. International flights are expensive! Fancy booths that you throw away every year are expensive! It's the same story we tell clients about sustainable advertising: reducing waste is good for the planet AND good for the pocketbook. It's just smart business.
Huge kudos to the Scope3 team that put so much thought into this... and hope I make the cut to get to come next year!
