SW SOFTTECH’s Post

As we all anxiously waited for the Met Gala with Vogue to drop their event photos and start the event. To help pass the time, check out this short article from Forbes on how this event can help inform your brand's personalization. https://lnkd.in/evTFgWJG Are you excited about the Met Gala this year? How was your customer experience when purchasing tickets to the event? #MetGala #VogueEvent #ForbesArticle #BrandPersonalization #FashionIndustry #CustomerExperience #Personalization

We love hearing feedback like this. 🎉 At Emotive, one of our goals is to help brands create personalized, customer-centric experiences that drive engagement and boost revenue. Seeing measurable increases in both engagement and sales reminds us why we do what we do. See what others have been saying about us here: https://lnkd.in/gagjieqq

The Shoddies 🏆 : Keeping Brands on Their Toes Okay, confession time — I've been a subscriber to Which? magazine for several years now. I always look forward to my monthly magazine browse, as I love spotting the next kitchen gadget or life-enhancing product. However, over the last year or so, I have to admit, it's become a little bland, beige, and familiar. Perhaps the innovation funnel is running a little dry with the pandemic's long tail. 🧐 That is until this month's edition arrived with a thud. The front cover is emblazoned with The Shoddies, their annual survey of terrible customer service and useless products. They name and shame the standout letdowns of the year. WOW—BOFF! THWACK! KPOW! 🥊 🥊 🥊 It's like a scene from the original Batman series. (showing my age here a little😉) "The most shocking price hike," "Biggest flight booking letdown," "Grimmest hotel," and "Dumbest smart product,". 13 different categories spotlighted. 🥇🥈🥉 Unlucky for some! You can imagine monthly boardroom agendas being rewritten as we speak! This properly demonstrates the importance of two things yet again: brand and customer experience (CX)! This edition is a proper wake-up call to keep brands on their toes. 🙌 Keep raising the bar Which?, and I'll keep pondering my next toaster upgrade... See link to article in comments #CustomerServiceCounts #cx #brand #customerexperience

Get your deli or farm shop ready for a stress-free Christmas 🎄 Christmas is on our doorstep and, with consumers expecting an immersive experience that is both traditional and innovative, there’s a lot for food and drinks retailers to get their heads around. As packaging, gifting and display experts, we understand that gearing up for the season (and following it through) can be immensely stressful. Add shopper engagement and flawless service to the mix and we can all see why the trepidation is real. So how does one sidestep the build-up anxiety and launch into action like a boss? Read on, and you’ll see... https://lnkd.in/esine2R7

Calm, nostalgic, reflective, warm, inspired.🔥🔥🔥 On a quiet Sunday night, the warm glow of a fire crackling in the stove creates a cozy retreat, mirroring the comfort and nostalgia customers seek during the holiday season. This same desire for warmth and connection drives behavior at December markets, where shoppers are drawn to handcrafted goods, festive treats, and experiences that evoke a sense of tradition. Understanding this #emotional pull is key to catering to #customer preferences, as businesses can create offerings that tap into the seasonal longing for meaningful #moments, whether through curated products or immersive, heartwarming #experiences.🧐

🎁✨ ‘Tis the Season for Gift-Giving Made Effortless! ✨🎁 The holidays are almost here—a time for connection, celebration, and showing appreciation to the special people in our lives. For brands, this is the perfect moment to bring extra joy to your customers by making gift-giving more seamless and personal. Enter video chat shopping: a game-changer for luxury beauty brands. Imagine offering your customers the opportunity to: 🎥 Connect live with beauty experts for tailored advice. 💄 Find the perfect product that suits their loved ones’ unique tastes. 🎁 Create meaningful, personalized gifting moments without leaving home. In an age where convenience meets personal touch, video consultations add that human connection your customers crave—especially when selecting premium products. It’s more than a service; It’s an experience that makes gifting unforgettable while giving customers confidence in their choices—helping to minimize the post-holiday returns often associated with the season. How are you elevating your holiday customer experience this year? #HolidaySeason #CustomerExperience #LuxuryBeauty #VideoShopping #PersonalizedGifting

Do consumers perceive your brand as authentic? 👀 Top-class authenticity delivers a host of benefits, including positive brand perception, greater satisfaction, competitive advantage over rivals. In Britain, for every 2% of a brand’s consumer base that views it as authentic, consumer satisfaction with the brand increases by 1%. Identifying the principles that create authenticity is essential for delivering guest satisfaction, strengthening brand identity and, ultimately, driving greater revenue. Find out how to keep it real here - https://lnkd.in/gn7pT5Xg #BrandPerception #Authenticity #OnPremise #Hospitality #ConsumerValues

Are you leaving 40% of gift pack sales on the table by focusing only on holiday packs? Here's how to tap into the full market: 1. Holiday Gift Packs (60% of sales) • Global festive seasons • Traditional holiday offerings 2. Everyday Gifts (Part of the 40%) • Baby showers • New home/car celebrations • Personal achievements 3. Cultural & Regional Celebrations • Local festivals • Region-specific occasions 4. Exclusives • Limited edition lines • Handmade or special items • Channel-specific offerings The key? Develop a range covering all four category entry points. Want a tailored gift pack strategy for your brand in just 7 days? We’re offering a free, comprehensive strategy including: • Full market coverage • Brand-specific designs • Detailed storyboard • Actionable insights Interested? DM me "Gift Strategy" and let's boost your brand's gift pack game. #GiftStrategy #BrandGrowth #MarketingTips

We believe in the power of personalized experiences. Our customer-centric approach ensures that your fragrance journey is seamless, from concept to creation. We're here to listen, to understand, and to deliver. #Chemarome #Value #CustomerCentricity