SwagBrands.com’s Post

🔷 Monday will be like a marathon day at work. 🔷 Who needs the gym when you are sprinting through follow-ups and deadlines? #Mondaymotivation #Clientfollowups #mondaycoffee #mondayblues #clientchase #hammervm #hammervmakeitsimple #branding #visualmerchandising #deadlines #mondaymood #clientchronicles

Looking for the best bang for your buck in June? Check out these recommendations and shop smart this month! From must-shop sales to early holiday gifts to gym memberships, Beth Braverman compiled your go-to guide.

Marketing at its best!

#Mobile barcodes make is so simple for your members to check in at your #healthclub with Jonas Fitness, Inc. #Compete #JonasFitness #clubindustry #clubmanagement #CompeteSoftware

Unboxing experiences are hugely important to many brands. Often, #unboxing a purchase is the first physical interaction the consumer has with the brand. This is why it's imperative to get the unboxing experience just right. And, with #corrugated ticking the #sustainability box, and our team ticking the creativity box we've got unboxing experiences sorted for our customers! #sustainablepackaging #corrugatedpackaging #packagingdesign #ukmfg #makeitpossible

Gym. And only gym. There’s already lots to love about Gymshark - from their approach to corporate growth, to their ability to scale a community, to their CEO’s inspiring founder story. But the thing I love most is when a brand really knows its audience and laser focuses on them and what they care about most. A lot of fast-growing e-commerce brands quickly broaden their product offering in an attempt to drive faster and faster revenue growth. But obviously there’s a trap - the chance that short-term success short-changes the brand advocates and why they worship you. And that’s why I love Gymshark’s new campaign. Creatively I doubt it’ll win any awards but the new campaign, ‘We Do Gym’, is great. It not only shows how well they understand their core audience, it also confidently kicks against what they’re not about as a brand. In the words of Chief Brand Officer, Noel Mack, "We make gym stuff. The best gym stuff. Built from the squat rack, not the running track". For a comparatively young global brand, with seemingly lots of room to still grow within its gym niche, keeping a tight focus feels like a winning brand strategy to me. #gymshark #brandfocus

Tired of relying solely on membership sales for gym revenue? Alex Witt, owner of 10.40.10 Fitness in Chicago is crushing retail sales in his gym, and sharing tips so you can too! Discover his secrets to offer high-quality products (like Battle Bars, a company that he co-founded) that compliment your members’ workouts. Implement these steps to increase gym revenue with strategic retail sales, and create a well-rounded experience that keeps members coming back. Ready to increase your gym’s revenue? Learn from Alex’s success, plus get tons of other helpful info by downloading the Retail Sales Playbook today! https://bit.ly/4cCj2Wc

For Gymshark, We Do Gym, is a perfect three-word encapsulation of why it exists as a brand. Internally, they call this approach “brick to head”, that the messaging is so simple and self-evident you can’t misunderstand it, it’s like being hit in the head with a brick. https://lnkd.in/eZ8n8ex5

Recently, Gymshark have been losing touch...  with their competitors. Campaigns like 'We Do Gym' are just genius! GymShark speaks to its fans like two friends sharing a joke by leveraging insider knowledge and humour. It features visuals of common gym experiences such as calloused hands, pre-workout jitters, and the staple diet of chicken, rice, and broccoli. These elements are instantly recognizable to gym-goers and create a sense of belonging and community among Gymshark's target audience. By celebrating the "niches and nuances" of gym sub-culture, the campaign resonates deeply with fitness enthusiasts. Examples include humorous yet relatable images, such as a man holding eight cartons of eggs with the caption "Never Skip Egg Day" and a woman with a rack of leggings in every color captioned "Has Every Colour. Still Wears Black". These visuals and messages are not only funny but also authentic, reflecting real gym experiences. I love it! Welcome to issue 8, which includes a mini gymshark case study.

Offering your club members loyalty rewards, to encourage consistent attendance. Whether it's discounts, merchandise, or special perks, rewards can motivate members to stay engaged. ClubManager just happens to have an awesome system on their app to do just that. Where members are rewarded points. When they reach a milestone, you dictate the reward, allowing you track and manage loyalty programs seamlessly and see the impact! Check us out. > https://ow.ly/rKvx50SFc7C #mangementsoftware #clubmanager #gyms #fitness #fitnesssoftware #membermanagement