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Exciting news! Tactic, in collaboration with Omnicom Group's Tracy-Locke, has launched a cutting-edge web-based augmented reality experience for White Claw - "White Claw Fest." This activation allows users to enjoy a virtual performance by pop sensation Charli XCX. By scanning a White Claw product, users unlock a holographic concert experience right next to their can, with Charli XCX performing her latest single "360" on a themed stage. Additionally, participants can partake in weekly sweepstakes with prizes like tickets to Summer music festivals and access a series of "Bar" videos showcasing new mixology recipes. Fans can delve deeper with a "behind the scenes" video detailing how Charli XCX was captured as a "360" hologram for this immersive AR experience. Curious to try it out yourself? Head to www.whiteclawfest.com. #8thwall #WebAR #CharliXCX #WhiteClaw

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It was great working with the Evercoast team, who provided their mobile volume capture stage and volcap tech stack to help make all this possible!

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