Exciting news! Tactic, in collaboration with Omnicom Group's Tracy-Locke, has launched a cutting-edge web-based augmented reality experience for White Claw - "White Claw Fest." This activation allows users to enjoy a virtual performance by pop sensation Charli XCX. By scanning a White Claw product, users unlock a holographic concert experience right next to their can, with Charli XCX performing her latest single "360" on a themed stage. Additionally, participants can partake in weekly sweepstakes with prizes like tickets to Summer music festivals and access a series of "Bar" videos showcasing new mixology recipes. Fans can delve deeper with a "behind the scenes" video detailing how Charli XCX was captured as a "360" hologram for this immersive AR experience. Curious to try it out yourself? Head to www.whiteclawfest.com. #8thwall #WebAR #CharliXCX #WhiteClaw
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🎵 The Music Industry's RADICAL Transformation: Beyond Imagination Imagine attending a concert from your living room, creating music by walking through sound, or learning an instrument with augmented guidance. Immersive technologies are not just changing music—they're redefining human connection to creativity. From VR concerts to 3D sound production, we're witnessing a revolution that blurs the lines between technology and art. 🔥 Exclusive Insights: How cutting-edge tech is reshaping our musical universe 👉 Swipe to explore the future of music technology 🔗 Full Article: https://lnkd.in/dq_Mq8BE What breakthrough excites YOU most? Drop a comment and let's spark a conversation! 💡 #MusicTechnology #Innovation #FutureOfMusic #TechTrends
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Apple and The Weeknd Redefine Music Experiences with Immersive Media Apple has debuted a music video for The Weeknd’s latest single, Open Hearts, exclusively on the Vision Pro headset. This experience transports viewers into a surreal urban landscape alongside the artist, leveraging Apple’s Immersive Video format with 180-degree 8K 3D visuals and spatial audio. This isn’t just a music video—it’s a chance to step into the artist’s world, feel the environment, and connect with the story on a deeper level. By becoming part of the experience, viewers feel closer to The Weeknd’s artistic vision, transforming passive listening into active participation. The Vision Pro headset enables artists to explore new storytelling methods, breaking the boundaries of traditional formats and offering fans an entirely new way to experience music and art. As immersive technology evolves, collaborations like this show how XR is reshaping entertainment, bringing us closer to creators and their work than ever before. #ImmersiveMedia #AugmentedReality #AppleVisionPro #TheWeeknd #XRInnovation
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Missed our latest newsletter on LinkedIn? 🌟 The second edition of our "Digital Products for Growth" newsletter is now on our blog! 🚀 Dive into how #VR and #AI are reshaping music and entertainment: ◾ Immersive Experiences: Making events more accessible and engaging. ◾ Balancing Act: The blend of digital innovation and the human touch. ◾ Facing Challenges: Addressing data privacy and #sustainability. Catch the full insights on our blog HERE 🌐 https://lnkd.in/dcUsSiEH #futuretech #tech #businessgrowth #Sporkinsights
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Unleashing Augmented Reality Dance Floors: The Future of Online Performances Join us as we explore the exciting world of augmented reality dance floors. Discover how you can transport yourself to a virtual desert while still enjoying your real turntables and record collection. Get ready for a mind-blowing experience that combines music, technology, and immersive visuals. #AugmentedRealityDanceFloors #VirtualPerformances #MusicTech #ImmersiveExperience #AR #FutureOfOnlinePerformances #VirtualRealityMusic #DigitalDanceFloor #MusicAndTechnology #InnovativePerformances
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🌟 Embracing the Future: Augmented Reality and Virtual Reality in #Business 🚀 In today's dynamic business landscape, staying ahead means embracing cutting-edge technologies that redefine the rules of engagement. Enter #AR and #VR. Two game-changing innovations reshaping the way businesses operate and interact with their audiences. AR seamlessly blends digital content with the physical world, offering a plethora of opportunities for businesses to enhance customer experiences. From virtual try-ons to interactive product demonstrations/visualizations, AR empowers businesses to engage their audience in ways previously unimaginable. Imagine being able to visualize furniture in your living room before making a purchase or trying on different outfits without stepping foot in a store – that's the power of AR in action. On the other hand, VR transports users to immersive digital environments, opening up a world of possibilities for training, simulation, and collaboration. Businesses are leveraging VR for virtual showrooms, to revolutionize employee training programs, offering realistic simulations and hands-on experiences that boost learning retention and engagement. Moreover, VR facilitates virtual meetings and collaborative design sessions, breaking down geographical barriers and fostering innovation on a global scale. But it's not just about enhancing experiences – AR and VR also drive tangible business outcomes. Whether it's improving operational efficiency, reducing costs, or increasing sales, businesses across industries are reaping the rewards of investing in immersive technologies. From retail and real estate to healthcare and manufacturing, the potential applications of AR and VR are virtually limitless. As we look to the future, one thing is clear: AR and VR are not just buzzwords – they're essential tools for businesses looking to thrive in an increasingly digital world. By embracing these technologies and exploring creative ways to integrate them into their operations, businesses can unlock new levels of innovation, efficiency, and success. The future is here – are you ready to embrace it? #VueXR is your one-stop shop for all your AR & VR media solutions. I’m always a DM away. Learn more here: https://lnkd.in/g3n8uDsg. #XR #VueXR #AR #VR #BusinessInnovation #ImmersiveTech 📈🔮 https://lnkd.in/g3SCiVwp
Play the Grand Piano!
vuexr.com
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Explore the evolution of live music in our latest post. Discover how cutting-edge technologies such as VR and advanced data analytics are driving changes and shaping the future of live performances. Read the post here: https://lnkd.in/dqBXK4f9
Trends and Technology in Live Music - Unison
https://www.unisonrights.es/en/
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We recently worked with BBC R&D to reimagine live music by streaming performances into a 3D virtual world, immersing audiences like never before. Using multi-angle camera setups and real-time calibration, we enabled the BBC to stream live into MSquared’s platform, where users could move through a digital concert space as avatars, interact, and experience the event as if they were truly there. 𝗪𝗵𝘆 𝗠𝗦𝗾𝘂𝗮𝗿𝗲𝗱? Our platform provides seamless compatibility with industry-standard tools like Unreal Engine, allowing creators to build easily with workflows they already know. Plus, MSquared can support tens of thousands of users in one virtual space with no latency, making it ideal for large-scale, interactive events. 𝗙𝗼𝗿 𝗕𝗿𝗮𝗻𝗱𝘀 𝗟𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗲: MSquared offers the freedom, scalability, and customisability you need to bring your own vision to life. Whether it’s live events, interactive experiences, or branded digital worlds, MSquared helps make it possible. Take a look behind the scenes and find out more about the project here: https://lnkd.in/eVMsUzUU #MadewithMSquared #Metaverse
Trialling live music performances in immersive 3D worlds: MAX-R
bbc.co.uk
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Integrating AI into XR will take tech-driven immersive experiences up a few notches. AI will enhance XR by making interactions more intuitive, experiences more personalized and realistic - all while providing valuable insights through data analysis. We’re excited about the endless possibilities as we take our next steps.
Will we ever get to a point where we can "live" in the virtual world, like in the sci-fi novel/movie Ready Player One or anime film Belle? Regardless, here are some ways tech is already transforming the entertainment industry: - Enhancing concert-goers’ experience (you might have noticed if you attended Coldplay's concerts) - Delivering more immersive performing arts (i.e. the feeling of getting the best seats in the house) - Transforming the live #sports experience, especially in #F1. As told by SAP's Kerstin Verzano, Avventura Immersive's Christopher Chew, Tata Communications's Dhaval Ponda and Salesforce's Sujith Abraham
Changing the game for entertainment industry with tech
theedgesingapore.com
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🕶 An interactive VR project merging drawing and music! Point Line Piano creates a vibrant, multisensory environment. Users draw points and lines in VR, activating musical notes and creating complex visuals. The project which is lead by DigiScore partners at University of California Santa Barbara aims to stimulate multi-sensory creativity and foster a connection with abstraction. It transforms creativity by integrating composing, performing, and viewing into one experience, allowing everyone to be a composer, performer, and viewer. It supports #inclusivemusicmaking, welcoming diverse participants, and plans to become more accessible in the future. Digital Musicianship As digital musicianship is at the heart of the scientific research we conduct here at DigiScore, we're pleased that this project covers a broad range of benefits for utilising digital technology that enhances the musical experience and relationships between musicians. Point Line Piano encourages users to express themselves creatively within the virtual environment, offering tools and interactions that enable personalized exploration and experimentation. The project also aims to be inclusive, welcoming audiences with no particular digital skills. It challenges conventional notions of skill, control, talent, and spectacle typically associated with music and art creation. 🔎 Find out more and watch the performance here: https://lnkd.in/eE8Vpqnm Kenneth Fields University of Nottingham Marc Downie Paul Kaiser Craig Vear Solomiya Moroz #soundinnovation #musicmaking #composers #ERC_Funded #H2020
Point Line Piano by Jarek Kapuscinski
digiscore.github.io
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🌟 Exploring VR Music Concerts with Holograms: A New Era for Music Lovers Imagine enjoying concerts in your living room through VR and holograms. Platforms like Spotify are making this reality more tangible, enhancing how we engage with music. 🎶 Transforming Music Experiences VR concerts, with artists like Billie Eilish, offer immersive interaction and a true concert feel, revolutionizing the fan experience. 🎤 Benefits for Artists and Fans VR music concerts reduce costs for artists and democratize access for fans, making live music more affordable and inclusive. ✨ The Future is Now! As VR and AR technologies advance, the opportunities for innovative music experiences abound! #VRMusicConcerts #MusicTechnology #InnovationInMusic Read more: https://lnkd.in/ghnPVyFU
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It was great working with the Evercoast team, who provided their mobile volume capture stage and volcap tech stack to help make all this possible!